THE VISION: HUMANIZING A GIANT
The repositioning of Willis Tower marks a
transformative milestone in Chicago's
architectural history. For decades, the tower
stood as a symbol of corporate seclusion—a
fortress of granite and steel. Our mission was to
invert this narrative.
By focusing on the "human scale," Gensler and
EQ Office reimagined the building's base to
foster community, connectivity, and creativity.
This is no longer just a place to work; it is a
neighborhood within a building.
$500M+
TRANSFORMATION INVESTMENT
15,000+
DAILY OCCUPANTS
HOSPITALITY-DRIVEN LOBBY ENVIRONMENTS INVITING PUBLIC AND PRIVATE INTERACTION.
G ENSLER
EXECUTIVE OVERVIEW
© 2024 GENSLER
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