01. Platform Foundation
The Customer 360 foundation is a multi-tenant, metadata-driven architecture that
ensures data security, scalability, and real-time responsiveness. It transforms
fragmented data into a unified, high-fidelity customer record.
Data Cloud & Identity Resolution
The foundation leverages
Data Cloud
to ingest data from any
source—streaming, batch, or zero-copy. The identity resolution
engine uses fuzzy and exact matching to link millions of
disparate touchpoints into a single
Global ID
.
This "Single Source of Truth" is then made available across the
entire Salesforce ecosystem, ensuring that every interaction is
grounded in the most current and relevant data.
ARCHITECTURAL
INTEGRITY
Built-in hyper-scale security
and compliance frameworks
ensure that data residency
and privacy mandates are
met across global
jurisdictions.
CUSTOMER 360 STRATEGY
STRATEGIC PORTFOLIO • 02
