What Is a Bifold Brochure?
A bifold brochure, also called a half-fold brochure, is a print advertising medium for any industry that’s distinctly folded in half. They are among the most widely used promotional material to advertise a product, service, movement, or a group or company. They are distributed on foot in busy streets, kept in racks, front desks, and inserted in between newspaper or booklet pages to get to the hands of its audience.
Because technology is quickly taking over the way people do business in every way, there’s a lot of speculation on the effectiveness of brochure marketing in the industry. Do they still have that impact that made them an important promotional tool years ago? Apparently, they still do. In 2016, Statista found out that a whopping 79% of American SME entrepreneurs still cling to brochures, flyers, and business cards for their marketing aspirations.
The statistic must be because a brochure plays a vital role in ensuring that your brand message will be disseminated to your target audience accordingly. It is one of the most cost-efficient marketing tools that can produce great results. This is why it’s a friendly and convenient choice for small businesses to market their products and services.
Top 6 Designing Tips To Create a Smashing Bi-fold Brochure
If you’re hunching over your brochure layout with no idea what to do, here are some brochure designing tips to help you wipe that crease on your forehead and produce an excellent output:
1. Let It Breathe
While a jam-packed stadium makes a stunning ocean of cheer and lights, an overcrowded graphic design won’t make it. This is why your brochure content and aesthetics should go together in a harmonious and graceful mix. Your content length shouldn’t outdo your designs nor your designs should overpower the message your brochure is trying to deliver. A way to do this is to employ a concise written content and apply just enough design to make it stunning. As an example, if you’re making a workshop brochure, include only all the necessary information and make it brief. Use designs that fit the theme well and blends behind the texts seamlessly.
2. Pin a Target
Having a theme and content might be enough to draw up a design plan for your brochure, but will it represent your purpose well? Your brochure should have an objective instead of merely a glossy and fancy paper with texts on it. Ask yourself, what do I want to get out of my brochure? Why do I want to accomplish through it? If it’s a promotional event brochure, your goal must be to entice people into attending through this medium. With this in mind, you can now design a brochure that’s built to arouse interest specifically. This will change the way your brochure will look like because it has a purpose.
3. Stick a Photo on It
If you think photos are too much, think again. For print advertising mediums such as brochures, flyers, and displays, the visual appeal is everything. Don’t hesitate to add relevant snaps to your design. This works well for any brochure of any purpose, but this is especially necessary for business-related agendas. As an example, if you’re producing real estate brochures, what else would make it more credible other than a captivating image of a property or a commercial space? The only underlying and absolutely necessary condition for this is to use pictures with exceptional quality. Invest in skilled and professional photography or use stock images. Don’t compromise your layout with a mediocre photo or worst, a pixelated one.
4. Graphic Artworks Work, Too
If you think a picture won’t cut it, take it a notch higher and use graphic artworks. This works if you’re working on a creative layout and for an equally interesting goal. As an example, if you want to make an advertising brochure for a pet’s day, you can use cutesy artworks or vectors of animals. This denotes a lively and fun activity that animal lovers wouldn’t be able to resist.
5. Make It Functional
Brochures are distributed to reach those that are not in the virtual sphere. With digital promotions taking the lead in modern marketing, a brochure’s role has shifted to being an extension of its digital counterpart. And because it can be anywhere, take advantage of that and make your brochure functional. More than being a way to place a call-to-action, encourage them to take action by using your brochure as a discount voucher or a freebie card. You’ll be able to use it in more ways than one plus. It can effectively deliver its purpose of getting its target audience’s attention.
6. Keep It Lowkey
If you’ve been debating what layout works and how you’ll present your brochure in an orderly and visually appealing manner, there’s no need for further complication. Be a minimalist. Throw in a few cool and light shades, allow ample space in between your content and design, and keep your script brief. You can use simple fonts, add a few graphic shapes, and employ only a simple graphic element. This benefits your audience as well as this marketing brochure style promotes readability and comprehension. Trust that with this, you’ll be able to deliver your message effectively.
What is the difference between a brochure and a pamphlet?
While they can have a very similar structure, a brochure is used for commercial or promotional purposes, while a pamphlet is mainly informative. A pamphlet has more pages than a brochure, but when it’s used for advertising measures, it can also be called a brochure.
Aside from tri-fold and bi-fold, what are other brochure folds?
Other more creative and unique brochure folds include: 1. Z Fold 2. Roll Fold 3. Accordion Fold 4. French Fold 5. Double Parallel Fold 6. Double Open Gate Fold
Do you really need to fold a brochure?
No written rule strictly demands brochure folds, but it usually is. It has become the brochure’s main characteristic.
Who says traditional ways have no place in a digital era? While social media, content advertising, and more virtual schemes are widely available for use, it makes your technique unique and inclusive when you use brochures as among your promotional materials. Not only does it make you stand out at a cost-effective price, but it also allows you to touch audiences that are not on the internet. Scan through our brochure template options and download now!