The love for food is something everyone has. Perhaps, people love to eat. Who cares about dieting when you are served with specialties that taste like home? Well, precisely no one. Whether you dine in a fancy pizza house, a seafood place, cafe, or bistro, good food at affordable prices is always a go-to. Therefore, as a restaurant owner, consider leveling up your promotions to get more engagement. One way to accomplish this is through brochures that reflects what your restaurant place has to offer. More than marketing, it also enhances brand awareness, which will potentially reach several people. Check out restaurant brochure examples below for better promotion..
A restaurant brochure is a marketing material that helps a restaurant business advertise its offerings. It contains various sections, such as the company mission statement, food menu, and images, that would be helpful in effective promotional strategies.
Business in the food sector revolves around continuous competition in the industry. Because of the consistent rise of diners, restaurants from a variety of food offerings are also increasing. Based on a report released by Statista, the US had 660,755 restaurants in 2018. Indeed, that is a lot. The more openings, the tighter the competition will be. Perhaps, this assessment only explains one thing–developing your marketing strategy.
Effectiveness must be the primary goal of any promotional brochure. To gain more people to try your cuisines, your catalog must always contain full information. Below are helpful tips that you can follow to come up with an excellent menu brochure.
When making a professional brochure, you should always first know what you will be making. If you are making a food brochure, fine dining brochure, catering brochure, or other types, it pays to understand what are your products or services that need promotion. Keep your business plan in mind.
Once you identified the type of brochure you will be making, start transferring the details into your layout. Always begin with a brief introduction to your company. This is where you will let your market understand when and how you started. And since you aim to promote your food specialties, why don’t you add your company logo. Besides the company address and contact information, your logo creates the brand your market will easily remember.
Aside from the necessary information, complete your food brochure by specifying what you offer. Because most people find unique food specialties and combo interesting, you can achieve that by highlighting your best sellers and what’s new on the menu together with its brief description. For catering brochures, always add your promos and packages with their rates. Doing this will help clients decide if they are not out of the budget.
Images speak more than words can. That’s why you must complete your company brochure by adding corresponding photos. Remember, add realistic images because you don’t want to violate your market’s expectations, that’s for sure. With this, consumers would know they are not hurting their budget.
Lastly, you have to remember that you are making material for business purposes. With this, you have to keep your corporate brochure as clean-looking as possible. But note that you can be creative, but keep the designs minimal, such as two to three different colors and simple patterns. By doing this, you are still maintaining your purpose to communicate well with what you can provide to your market.
Brochures come in different variations and sizes. Typically, it is 8.5 by 11 inches in a standard size.
There are two common types of brochures. This includes the bi-fold and tri-fold, which are two layouts you can choose from.
A brochure is good when it accomplishes its purpose. It should also maintain its focus on what you wish to promote. Or else, it wouldn’t be effective at all.
Many restaurant organizations take their chances in the industry today. As you wish to maintain your sales and target reach, promotion is vital. Come up with an effective document that you can share with your prospective clients. You can follow the tips above to make sure you outline what’s important.