19+ Brochure Examples, Templates & Design Ideas in Apple Pages
We are living in an increasingly digital world and yet there are some businesses that are still making use of traditional marketing materials as a way of promoting their products and services. If you still stick to the traditional marketing approaches, don’t ever think of it as a bad thing; nevertheless, you still have to acknowledge the fact that the competition against digital marketing may get tough and if you could not match the pace in some way, you will surely have a hard time catching up.
With that said, worry no more because you can do one simple thing at a time and one of it is to level up your game when it comes to creating your traditional marketing efforts. One of the best traditional ways of marketing your business is through the use of brochures. In this article, learn more about what makes up a brochure that makes it a timeless advertising material that no digital advertising formats can match. We have also provided brochure templates in Apple Pages format that you can easily download and edit.
Elements of a Brochure
Open up windows and doors of opportunities by learning the elements that make up a professional and eye-catching brochure design.
1. Purpose-driven: Do you have any idea why well-made brochures look consistent and put together all throughout? It is because it is purpose-driven. With a purpose, you can easily determine your brochure outline and brochure design objectives that serves as your guide from the start of your design process down to the very last step.
2. Inclusive of your brand colors: Even if you are armed with a good brochure copy and a good business slogan, it will be of no use if you will not include your brand colors in your brochure design. If you already do, ensure that you use the same colors for the rest of your brochure content so you can build brand familiarity among your target audience. You may also see advertising brochure examples.
3. Simple: Simplicity is something that is indeed beautiful when it comes to a brochure design. This does not mean that ‘busy’ brochure design is a bad thing since it can actually be effective when done right; however, there are some cases where in less is also, indeed, more. There is really no need for you to fill every nook and cranny in your brochure design.
4. High-quality images: This is one of the main meats of almost any advertising material. Without high-quality images of your products and services, rest assured that your target readers will not even think about giving your brochure any glance at all. As they say, pictures can speak a thousand words and if your brochure copy will fall short, your inclusion of high-quality and relevant images will be your saving grace.
5. Excellent and effective copy: Another main meat of almost any advertising material is your copy. Unfortunately, most people undervalue this element and put more high regard towards images when in fact, these two elements must always go together. Crafting a compelling copy is no easy task to do and no easy skill to learn but once it is done right, you will surely draw your target readers into reading your brochure and appreciating its copy. You may also see company brochure examples.
6. Call-to-action: If you really want to encourage your target market to take positive actions towards the message you are trying to convey through your brochure, then make sure that you have an effective call-to-action. An effective call-to-action is something that will make you readers to buy, subscribe, etc. whatever you are advertising in your brochure. You can start simple by using simple words such as “Call us now!” or “Buy now”.
Learn how to make most out of designing a brochure by following the guidelines below.
Stick to your brand identity: If your business have already established brand colors, fonts, images, etc. in your other advertising materials, make sure you also use this in your brochure. Sticking to your brand identity will continue to help in establishing brand familiarity or awareness among your target market.
Consider your readers’ preference for your design: The preference of your target readers should be your top priority when you plan for the concept of your brochure design. They might ask what’s in it for them and you have to answer that through presenting a thorough information that will spark their interest and will prompt them to act on it. You may also see nonprofit brochure examples.
Have your texts and images ready: Do not make the mistake of making final decisions regarding the layout, type of fold, font style, etc. of your brochure without preparing the copy and images you will incorporate in it. These elements are considered as the main meat of your brochure and giving it the least priority will make only make it raw and unappealing to your target audience.
Dare to be different with your style: As mentioned, brochures are one of the traditional marketing approaches and if you want to keep pace with digital marketing, you have to break yourself free from the traditional way of designing brochures and dare to be different. Do not just think outside of the box when coming up with a new style—think like there is no box at all so you can have a smooth flow during your design process.
Common Types of Brochure Folds
Some of the common types of brochure folds are as follows:
Bi-fold Brochure: Also called as a half-fold brochure, this type of brochure fold is best used when you just want to have a simple presentation of a minimal number of products and/or services.
Tri-fold Brochure: This type of brochure is best used when you want to display your design and written content in a way that it has this balanced presentation. From the term itself, your sheet gets divided into three parts.
Gate Fold Brochure: Do you want to have a seemingly grandiose way to present your products and/or services, as if making a grand reveal? Then use this type of brochure fold. To make this fold, divide the sheet into three unequal parts, with each side that is basically half of the width of the central panel.
Accordion Fold Brochure: Shaped like an actual accordion, the type of brochure fold has four panels with each fold being on top of the other. If you are going to present a step-by-step process, this type of fold is the best to use.
Making your own brochure design will no longer become an overwhelming task especially now that you are already equipped with the right basic knowledge on how to make one. Make sure to check out and make use of the brochure examples and templates we have provided here in this article.