We are living in an increasingly digital world and yet there are some businesses that are still making use of traditional marketing materials as a way of promoting their products and services. If you still stick to the traditional marketing approaches, don’t ever think of it as a bad thing; nevertheless, you still have to acknowledge the fact that the competition against digital marketing may get tough and if you could not match the pace in some way, you will surely have a hard time catching up.
With that said, worry no more because you can do one simple thing at a time and one of it is to level up your game when it comes to creating your traditional marketing efforts. One of the best traditional ways of marketing your business is through the use of brochures. In this article, learn more about what makes up a brochure that makes it a timeless advertising material that no digital advertising formats can match. We have also provided brochure templates in Apple Pages format that you can easily download and edit.
Open up windows and doors of opportunities by learning the elements that make up a professional and eye-catching brochure design.
1. Purpose-driven: Do you have any idea why well-made brochures look consistent and put together all throughout? It is because it is purpose-driven. With a purpose, you can easily determine your brochure outline and brochure design objectives that serves as your guide from the start of your design process down to the very last step.
2. Inclusive of your brand colors: Even if you are armed with a good brochure copy and a good business slogan, it will be of no use if you will not include your brand colors in your brochure design. If you already do, ensure that you use the same colors for the rest of your brochure content so you can build brand familiarity among your target audience. You may also see advertising brochure examples.
3. Simple: Simplicity is something that is indeed beautiful when it comes to a brochure design. This does not mean that ‘busy’ brochure design is a bad thing since it can actually be effective when done right; however, there are some cases where in less is also, indeed, more. There is really no need for you to fill every nook and cranny in your brochure design.
4. High-quality images: This is one of the main meats of almost any advertising material. Without high-quality images of your products and services, rest assured that your target readers will not even think about giving your brochure any glance at all. As they say, pictures can speak a thousand words and if your brochure copy will fall short, your inclusion of high-quality and relevant images will be your saving grace.
5. Excellent and effective copy: Another main meat of almost any advertising material is your copy. Unfortunately, most people undervalue this element and put more high regard towards images when in fact, these two elements must always go together. Crafting a compelling copy is no easy task to do and no easy skill to learn but once it is done right, you will surely draw your target readers into reading your brochure and appreciating its copy. You may also see company brochure examples.
6. Call-to-action: If you really want to encourage your target market to take positive actions towards the message you are trying to convey through your brochure, then make sure that you have an effective call-to-action. An effective call-to-action is something that will make you readers to buy, subscribe, etc. whatever you are advertising in your brochure. You can start simple by using simple words such as “Call us now!” or “Buy now”.
Learn how to make most out of designing a brochure by following the guidelines below.
Some of the common types of brochure folds are as follows:
Making your own brochure design will no longer become an overwhelming task especially now that you are already equipped with the right basic knowledge on how to make one. Make sure to check out and make use of the brochure examples and templates we have provided here in this article.