Designing a Brochure — How-to’s & Tips

There are a lot of marketing tools that are used in the business world in order to advertise the products and services they offer to a target audience and one of those marketing tools is a brochure. Brochures are important in businesses because this gives more space for the detailed information about their product and/or services.

Learn how to make a brochure with the help of this article. We have also provided some tips on how you will be creating your own brochure.

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What Is a Brochure?

A brochure one of the common marketing tools used in advertising products and services.

This marketing tool give business a medium where they can introduce the specifications and the details of their products and businesses to their current or existing customer in the hopes that they, the existing customers, will introduce it to other potential customers. You may also see examples and techniques for designing food brochures

Brochures give businesses an opportunity where they can increase the reach of their products and services.

Brochures are usually distributed by handing it out to existing customers in person, mailed, or placed at a strategic area in specific business where it can attract more people. You may also like examples of education brochure design

How to Create a Brochure?

Creating a brochure may be overwhelming at first but once you start slow but surely, you can definitely create your very own brochure. With that, here are the steps on how to create your very own brochure:

1. Whip out a map of your plans

Do not just plan but create a map out of it. Before you get your hands on designing, you should take some time for a moment where you can sit down and whip out a map of your plans. It is in planning and in mapping out your plans for your brochure. You may also check out travel brochure designs & examples

When planning, make sure that you know what your brochure should be all about, what message does it try to convey to both existing and potential customers, and what are you trying to provide for them.

This is the part where you could also plan out for the possible or even the final main headings, as well as the entire layout of your brochure. Keep in mind that even if layout seems tedious, your layout could also be the make or break of your brochure design so do not take the layout of your brochure lightly. You may also see medical brochure examples

This is also the step where you would be planning out how many pages your brochure would have, as well as the dimensions of the pages, the weight and the kind of paper that you will use, the kind of finish each pages have, how many brochures you are going to produce. Keep in mind that the design and the content of your brochure is not the only thing that you should mind when creating a brochure but you should also keep in mind the possible costs of the production of your production. Whatever decision you make here will affect your total costs so if you do not have a lot of budget, you better plan this out well. You may also like training brochure designs

2. Gather all the information the content of your brochure will need

Now that are you are done with step one, you can now proceed to step two which primarily focuses on the contents of your brochure.

The contents of your brochure includes the images of your products or services offered, the price of each products and services, the promotional and discount items if you are offering, and any other important information your brochure must contain. Also make sure that your images have a high quality and that are saved in CMYK format for print. Using RGB will affect the color of your images once it is printed. You may also check out nonprofit brochure examples

Make sure that you take your time while gathering all the necessary information your brochure should have so that when you would finally be putting all those elements together, nothing will be left or missed out.

4. Finally; start designing!

Finally, after the planning and the preparation, it is now the time to start designing your brochure!

You could use whatever kind of computer program you wish or you’re comfortable or expert with. You may also see event brochure designs & examples

Follow the layout you have planned out in step one and place all the contents while doing so.

When adding texts, be sure that it is easy to read with the perfect font style and the perfect font size and font color. The tendency with people who have just started to design any printed material is that they tend to incorporate a lot of font styles until it gets too unprofessional and overwhelming to look at. You may also like real estate catalog designs & examples

While designing, make sure that your photos and text are in sync and are all balanced. Try also to keep a consistent layout throughout your brochure.

Also, do not underestimate the power of colors and how it could affect the entire design of your brochure. You can have a ready color palette or the color theme of your entire business so that the color would really speak and show about your business and what it is all about. You may also check out tri-fold brochure designs & examples

5. Check everything before printing

Before you could even print even at least one of your brochure, make sure that you have checked everything. Checking and proofing your final design is the most crucial and vital thing to do when it comes to creating and finally printing brochures. You may also see sales promotion brochures

Do not just proof or check twice. Check for possible spelling or grammatical errors, pricing mistakes, image switching, layout, and the rest of how the contents are placed.  Make sure that all the information you placed in you brochure are accurate.

Do not just check it by yourself. Ask someone to see if there are any mistakes because the tendency when you will be the only one who proofs and checks your own work is that you may miss out a lot of errors due to the fact that you have been facing your design for so long you already think it’s perfect. You may also like christmas brochure templates

6. Print!

This is the moment you have been waiting for: printing your brochure!

Make sure you save your brochure in the most popular file format requested by printers which is PDF format so that you will have no issues or problems in terms of printing anytime soon. You may also check out sports brochure examples

Tips for Designing a Brochure

1. Know your purpose before you start

Before anything else, make sure you know your purpose for creating a perfect poster. Do you need it? Do your clients need it? What are your objectives for creating a brochure?

2. Identify your target audience.

Like any other marketing tool, you should always make sure that you have already identified your target audience.

Your target audience is the people you’re aiming to sell your products or services to. You could determine your target audience by various factors such as age bracket, group, profession, monthly income level, gender, marital status, and or any combination of these factors. You may also see examples of company brochure

Knowing your target audience beforehand will help you in determining the appropriate content suited for your type of target audience.

3. Select an appropriate format.

The format includes the size of the paper you are going to use, the type of paper each page will have, and the number of folds and pages. These format will be based  upon the type of target audience that you have. You may also like brochure designs & examples

Also including in the planning of the format is the manner on how you are going to distribute it. Will you create a digitized format, a printed and tangible format, or both?

4. Keep it simple and effective

Do not be too hard on yourself and create a complicated layout, a complicated content, and a complicated design. Just keep things simple. Keeping things simple does not mean that it will too look plain and boring in the end. There are ways on how to make things uncomplicated but still effective. You may also check out real estate brochure designs & examples

One way is not to provide a lot of information that would make your brochure look overwhelming to the eyes of the readers. You can also limit the number of colors used in your brochure as well as the font styles used. Use between two to four number of colors and number of font styles.

Always keep general statements short and simple. If your really want to make your brochure stand out, you just have to keep things simple.

Having too many complicated elements in your brochure will only confuse your target readers and when the very first page of your brochure would already have a lot of complicated elements, chances are, they would not anymore proceed reading. You may also see best brochure examples

5. Put target audience first

Sure, you are creating a brochure because you want to sell but you also have to keep in mind that you should put your readers or your target audience first.

By putting your target audience first, it means that you should provide accurate information in your brochure. Make sure you create call to action that can help them contact you when they have inquiries and concerns. Make sure that you design for your target audience’ preference and not your own or for yourself. You may also like examples of service brochures

We hope you have learned a lot on how to create brochure with the help of this article.

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