18+ Brochure Examples, Templates & Design Ideas in Publisher
Brochures have been around in the marketing industry for quite some time now, and it continues to be among the typically used marketing tool for a company. Why is this so? What miracle does a brochure have to last this long? This is simply because brochures are easy to create, less costly to print than other marketing materials, and more importantly, features well your products or services.
Take your chance now in knowing more about brochures along with the brochure templates and examples that may inspire you or that you can use as your company’s brochure. Check them out now.
Elements of a Good Brochure
It is easy to create a brochure. However, creating a good one requires one to know and understand what comprises a good brochure. The brochure of different companies might have different contents, but they still contain the same elements. Here are the elements that must be present in a brochure.
1. Appealing cover: Know that people’s first impression on your brochure can surely last. So it is vital that you carefully design your front cover as this is the first thing where the readers would draw their impression. This would also create an expectation by the reader. The cover must contain key information regarding the overall content, thus giving a hint to readers on what the brochure is all about.
2. Professional photos: Do not settle for poorly captured photos, but instead, take time to look for the best angle of your products to include in your brochure. This adds appeal to your brochure, making it elegant as well as professional. This would also build up your credibility as a company, resulting to an increased branding exposure. Photos will also help the readers understand more about the product or services.
3. Value proposition and benefits: You must inform the public, specifically your target market, of the importance of your products and services and the reason why they must patronize them. You must detail the specific benefits that they can get if they purchase your product. People are primarily concerned on what they can get from your products and services, so it is vital that your value proposition and benefits are featured in your brochure.
4. Limited-time offers: Limited-time offers can create a sense of urgency to the readers, making them feel that they must hurry or else there would be no more stocks left for them or a certain promo will expire. This would also prompt impulsive buyers to take action immediately on the new and interesting promos before it is too late. These are best offered during holidays such as New Year, Christmas, and Thanksgiving. Take a look at some Christmas brochures as reference.
5. Call to action: While your limited-time offers encourage an immediate sale, the call to action would also support the offer by prompting people to take action today, right here, right now. They nudge people to take action immediately by giving them the idea on what to do next.
Knowing how to create a brochure comes in handy when you are to create a brochure for your own company. You have to know where to start and what to do during the process. Below are the steps on creating a brochure using a brochure template.
1. Choose a template: You can access a lot of sites on the internet that would offer brochure templates for free. Grab this chance and select a brochure template that you think is best to represent the personality of your company.
2. Incorporate the important elements: After choosing a template, work on your content and input the elements that comprise a brochure. These elements are appealing cover, professional photos, value proposition and benefits, limited-time offers, and call to action. Make sure that there are no missing elements before you proceed to the next step. You may also see advertising brochure examples.
3. Edit the elements and experiment on different layouts: Never hesitate to try different layouts for your brochure. Drag the elements to a new position and experiment on different styles. Do not limit yourself from trying different presentations for you might arrive at a presentation you did not expect that is better than your anticipated presentation. There are still a lot of room to grow, so do not underestimate your capability in achieving more than what you expect.
4. Recheck: It is typical that one would already get exhausted from all the editing and experimenting on different layouts. However, this is not an excuse not to recheck your work. Make it a habit to take time proofreading your work to spot for spelling and grammar errors. Note that if you spot an error only after printing, it might cause you to pay for a higher printing costs because of reprint. Additionally, when the error is not spotted at all, readers will surely spot them, thus affecting your company’s credibility. You may also see company brochure examples.
5. Choose a paper finish: Finally, choose the paper finish that you would like for your brochure. Commonly, there are two general paper finish that you can choose: gloss and matte finish. Matte finish provides you a classic and plain style which the shiny look of a gloss finish makes your brochure element and professional. Carefully choose your desired finish, and finalize your work before sending for print.
Simple Tips in Designing a Brochure
Now that you have an understanding and knowledge on brochure creation, there are some things that you still need to know especially regarding the specifics in designing a brochure. Below are some simple tips that can surely help you.
Tailor it for your intended audience: Your intended audience must be a specific one. You can surely never please everyone with a design. There must be some group of people whom you are intending to create your brochure. These people are your target market. By determining your intended audience, you can now tailor your brochure specifically for them.
Make the content easy to understand: The scope of your brochure is broad, so you cannot expect the same level of knowledge from each of the readers. Hence, avoid technical terms or jargon in order to make your content easy to understand even for those people who are not your primary demographic. You may also see service brochure examples.
Choose an appropriate font type. Limit the use of family fonts to at most two fonts in order to make your brochure formal and professional. If you are worrying how to highlight a text, there are two ways you can still do it with a limited number of fonts: one is to render the text in bold and the other is to increase its font size. Through this, you are maximizing the potential for each font while presenting your texts elegantly and professionally. Moreover, in choosing an appropriate font, make sure that it is easy to read even when the font size is decreased and the letters do not overlap with each other.
Avoid clutter: Do not include all the information that you want to include in your brochure; instead, only choose those that are the most important ones in order to avoid clutter. Make considerations for spaces and margins as well as organization of the important areas or highlighting a certain portion of the brochure. Apply white spaces accordingly to provide a breathing room for the elements of your brochure. You may also see charity brochure examples.
Organize your content: The previous point states that there must be an organization of your content to avoid clutter. So how can you organize your content? You can use columns or boxes to emphasize important points or provide a little note for the reader. This will make your brochure easy to read because readers will be guided what to read first if there is a clear hierarchy of the information presented in the brochure.
Types of Brochures
There are several types of brochures that you can find when you are working with marketers. However, discussed below are those that are commonly used ones.
Half-fold: Having a booklet appearance, this type of fold suits perfectly for basic presentations or infosheets.
Letter fold: Considered as the commonly used and versatile folds in business and marketing, this fold features one slightly shorter panel tucks inside the fold of the other two panels.
Z-fold: This is closely similar to the letter fold brochure, but the three panels are folded evenly in opposite directions.
Open gate fold: In this type of fold, one larger panel obscured by two shorter panels act as sort of a double-door opening.
Four-panel parallel fold: This fold is sort of a half-fold tucked inside another half-fold.
Closed gate fold: This type of fold features two panels that is tuck inside a half-fold. This is suitable for large presentations. You may also see A4 brochure examples
Accordion fold: This is quite similar to a Z-fold but instead of three panels, it contains four panels.
Roll fold: Great option for instruction booklets or tutorials, this type of fold is a half-fold tucked into a half-fold in sort of a rolling motion, hence the name roll fold.
Quarter fold: Often used for invitations and menus, in this type of fold, you fold the long end in half, then fold the new long end in half again making it a quarter fold.
Depending on the amount of information that you intend to include in your brochure, choose a size that is appropriate for your brochure. Here is a guide on brochure sizes which might enlighten you.
A5 (148 mm × 210 mm) or (5.83 × 8.27 inches): With a size half of an A4, you can include a few amount of information in A5 size brochures. If you fold it in half, you get a small bifold brochure.
A3 (297 mm × 420 mm) or (11.69 × 16.54 inches): Large amount of information as well as graphics can be contained in this large canvas.
DL (110 mm × 220 mm) or (8.66 × 4.33 inches): DL or dimension lengthwise has a size a third of an A4 typically used if you only want to include few information in your brochure.
US and Canada Standard Brochure Printing Sizes
Letter (8.5 × 11 inches): This is suitable for business and academic needs as it is a size slightly wider and shorter than the A4 size. Business brochures and educational brochures are good examples.
Legal (8.5 × 14 inches): Its height is longer than A4 or letter size although it has a width similar to that of the letter size.
Half letter (8.5 × 5.5 inches): As its name obviously suggests, this size is half of the letter size. It can house only a few information so carefully choose the appropriate information that you want to include.
Tabloid (11 × 17 inches): This size is closely similar in size to an A3. This is perfect if you want to include heavy amount of information.