How do you plan on providing information to your market as regards your list of products and services that are available for sale? There are a lot of marketing materials that would provide your customers the convenience of knowing your available products and services, and one that is typically utilized by most entities because of the convenience that it offers is the brochure.
A brochure template is not limited in providing product and service information, but it goes beyond providing company information, promoting promos and discounts, as well as announcing upcoming events and activities. This is the reason why brochures are preferred by many marketers as they are versatile, low-cost, and handy.
Compelling Cover: The reader will have his or her impression for your whole brochure through your brochure cover. Your cover is something that would attract people’s attention, charming them to browse through the pages of your brochure. Hence, it is fitting that you must work on your cover to provide the best first impression to the audience. You may also see brochure examples.
High-Quality Photos: People are mostly highly visual, and they are more dependent on the photos that you provide in your brochure. Including them in your layout or content will help people understand and get a gist on the whole content of your brochure even at a short time. Photographs are easy to understand as compared to the long lines of stumbling texts. You may also see company brochure examples.
Customer Benefits: If the primary purpose of your brochure is to market your products and services, it is important that you will highlight the benefits that they can experience whenever they will accept your offer. It must clearly present what the products and services can do for the people and what specific problems can they solve. You may also see real estate brochure examples.
Limited-Time Offers:When you present offers, you must put constraints in them in order to nudge people to take an action before it is too late. If customers would know that your offer is only for a limited period of time, most probably, they would take the chance and grab the opportunity to try your offers. You may also see advertising brochure examples.
Call-to-Action: Lastly, you must also include a call-to-action in your brochure to prompt people to take action after reading your offer. It also encourages people to do the next step which is to accept your offer by giving them ways on what to do next. You may also see bi-fold brochure design examples.
Choose a format that is best for you. Commonly, for brochures that feature a lot of detailed information, bi-fold and tri-fold designs are the first preferences. Imagine the look of your brochure you are trying to achieve and pick the best format that you think is most suitable for your brochure.
You can find a lot of professional brochure design templates on the internet and choose the one you prefer. Pick a color that matches your logo or your branding for consistent marketing of your branding.
Create an outline for your content, the heading, the subheadings, the position of your images, etc. Take time to try different options and move things around. You may also see technology brochures.
After you have chosen your preferred layout, input the details of your content, and make sure it’s readable.
Lastly, choose the paper stock that you prefer for your brochure and its paper finish, which is usually either matte or gloss finish. You may also see A4 brochure designs.
You can opt for two options when you want to make a brochure in Word. You can choose to create it manually or you may use the brochures from a Word template. The ways on how to make a brochure in Word are presented in detail below.
Want to make your brochure stand out from the rest? Here are some tips that you might find useful.
Make your brochure easy to read and understand by using simple and few words. Avoid using technical words and jargon as you are expecting many people to read your brochure. If you are being too technical, only few will understand and you are limiting your audience. Moreover, avoid overstuffing your brochure with words as people prefer photos, graphics, and charts rather than read a whole page full of information.
In deciding on how to design your brochure, among the first things that you must bear in mind is the end purpose. You must design your brochure not according to your own preference but according to the preference of your market. You can ask these questions to yourself:
Before you start designing your brochure, define and specify your purpose by asking clients why they think they need a brochure. Also, ask them to specify their objectives. This is the first step to know the purpose of your brochure. Then, assess what your market actually wants and design a brochure that is specifically tailored for them.
In choosing the fonts to be used for your brochure, it is better to choose only two to three family fonts in order to avoid clutter. Avoid the use of cursive and Gothic fonts as these will only distract people’s attention when they are reading your brochure.
Before putting everything—the list of products and services, the prices, the photos, the promos, etc.—you must create a layout on where to specifically place these items. If you will randomly put these things, there is a greater tendency that your brochure will become clutter and the information that you present is not in order and cannot be easily understood. Hence, work well on the flow of the content of your brochure.
Before sending your design for bulk printing, experiment with a copy first to see if it needs reworking due to errors in spelling and grammar and misplaced photos. This is to check if there is something you miss in the layout stage. This is also to check the quality of your printing and what your design will look like on the actual paper.
According to the folds of a brochure, it can be categorized into several types, and the common ones are as follows:
The frequently asked questions for brochures and their corresponding answers are presented below.
Primarily, brochures are used in marketing plans, presenting the goods and services, promos and discounts, about the company, and many other information related to business. It can also be used to disseminate information, notices, and announcements to the designated audience.
Yes. You can either use a template or use a table.
The two common finish that are applied to brochures are matte and gloss finish. Matte finish provides a dull texture to your paper while the gloss finish will make your paper appear shiny and glossy.
A brochure site is an online version of a business card that provides your customers valuable information about you such as your contact details, office hours, and contact information.
There is only a slight difference between a brochure and a pamphlet and that is in their size and style. Usually, pamphlet comes in one page while brochures usually come in many folds. However, many marketers will use them interchangeably.
You might be interested to check out more examples and templates of brochures on Template.net.