17+ Brochure Examples, Templates & Design Ideas

How do you plan on providing information to your market as regards your list of products and services that are available for sale? There are a lot of marketing materials that would provide your customers the convenience of knowing your available products and services, and one that is typically utilized by most entities because of the convenience that it offers is the brochure.

A brochure template is not limited in providing product and service information, but it goes beyond providing company information, promoting promos and discounts, as well as announcing upcoming events and activities. This is the reason why brochures are preferred by many marketers as they are versatile, low-cost, and handy.

Elements of a Good Brochure

Compelling Cover: The reader will have his or her impression for your whole brochure through your brochure cover. Your cover is something that would attract people’s attention, charming them to browse through the pages of your brochure. Hence, it is fitting that you must work on your cover to provide the best first impression to the audience. You may also see brochure examples.

High-Quality Photos: People are mostly highly visual, and they are more dependent on the photos that you provide in your brochure. Including them in your layout or content will help people understand and get a gist on the whole content of your brochure even at a short time. Photographs are easy to understand as compared to the long lines of stumbling texts. You may also see company brochure examples.

Customer Benefits: If the primary purpose of your brochure is to market your products and services, it is important that you will highlight the benefits that they can experience whenever they will accept your offer. It must clearly present what the products and services can do for the people and what specific problems can they solve. You may also see real estate brochure examples.

Limited-Time Offers:When you present offers, you must put constraints in them in order to nudge people to take an action before it is too late. If customers would know that your offer is only for a limited period of time, most probably, they would take the chance and grab the opportunity to try your offers. You may also see advertising brochure examples.

Call-to-Action: Lastly, you must also include a call-to-action in your brochure to prompt people to take action after reading your offer. It also encourages people to do the next step which is to accept your offer by giving them ways on what to do next. You may also see bi-fold brochure design examples.

Brochure Templates

Golf Course Bi-Fold Brochure Template

Golf Course Tri-Fold Brochure Template

Church A4 Brochure Example

Summer Camp Brochure

Church Brochure Example

Computer Repair Tri-fold Brochure

Computer Service Bi-fold Brochure

Kindergarten Bi-Fold Brochure

Construction Equipment Brochure

Golf Bi-Fold Brochure Example

Construction Brochure Template

Multipurpose Retro Trifold Brochure

Business Conference A3 Bifold Brochure

Brochure Templates & Designs

Sports Tri-Fold Brochure

Insurance Brochure Example

behance.net/gallery/10291709/CBE-Insurance-Brochures

Travel Brochure

behance.net/gallery/19876727/Travel-Brochures

Medical Brochure Design

behance.net/gallery/36038475/Various-Medical-Brochures

Steps in Designing a Brochure

1. Choose Your Format

Choose a format that is best for you. Commonly, for brochures that feature a lot of detailed information, bi-fold and tri-fold designs are the first preferences. Imagine the look of your brochure you are trying to achieve and pick the best format that you think is most suitable for your brochure.

2. Choose a Design Template

You can find a lot of professional brochure design templates on the internet and choose the one you prefer. Pick a color that matches your logo or your branding for consistent marketing of your branding.

3. Create a Layout

Create an outline for your content, the heading, the subheadings, the position of your images, etc. Take time to try different options and move things around. You may also see technology brochures.

4. Input Your Content

After you have chosen your preferred layout, input the details of your content, and make sure it’s readable.

5. Choose Your Paper and Paper Finish

Lastly, choose the paper stock that you prefer for your brochure and its paper finish, which is usually either matte or gloss finish. You may also see A4 brochure designs.

How to Make a Brochure in MS Word

You can opt for two options when you want to make a brochure in Word. You can choose to create it manually or you may use the brochures from a Word template. The ways on how to make a brochure in Word are presented in detail below.

Creating a Brochure in Word Manually

1. Open a new document in the MS Word program in your computer.
2. Ensure that you selected the Print Layout view at the bottom of the screen.
3. Click the Page Layout icon on the ribbon.
4. Click Columns and choose the number of columns you desire.
5. Click Orientation and choose your preferred orientation whether portrait or landscape. Usually, for brochures, the landscape orientation is preferred.
6. To set the margin, click Custom Margins and specify the margins in inches. Here are the usual margin sizes for brochures: top and bottom 0.5 inches and left and right margins of 0.25 inches.
7. Then, place the cursor in the first column, click the Page Layout button on the ribbon, and select Breaks and then click Column. Repeat these steps for each column.
8. After, save your file by clicking Save As and input the name for your file.
9. Input your content in each column, and do not forget to constantly save your document.
10. Lastly, proofread and recheck your work if there are some errors in spelling and grammar, and save your brochure. Now, your brochure is ready to print.

Creating a Brochure in Word Using Brochure Template

1. Open the MS Word program in your computer.
2. In the Office button, click New to open New Document.
3. Choose Brochure in the drop-down menu.
4. The brochure templates will then be displayed in the center panel.
5. Click on each brochure to check and view the layout and design of the brochure. The sample is presented in the right panel.
6. Click on the template that you prefer and click Download.
7. To save your file, select Save As and input the name for your file.
8. In the template, replace those texts in each column with your own content, graphics, photos, and any other information in your brochure. Do not forget to constantly save your document.
9. Lastly, proofread and recheck your work if there are some errors in spelling and grammar, and save your brochure. Now, your brochure is ready to print.

Top Tips in Creating a Creative Brochure

Want to make your brochure stand out from the rest? Here are some tips that you might find useful.

Make It Easy to Understand

Make your brochure easy to read and understand by using simple and few words. Avoid using technical words and jargon as you are expecting many people to read your brochure. If you are being too technical, only few will understand and you are limiting your audience. Moreover, avoid overstuffing your brochure with words as people prefer photos, graphics, and charts rather than read a whole page full of information.

Put Your Readers First

In deciding on how to design your brochure, among the first things that you must bear in mind is the end purpose. You must design your brochure not according to your own preference but according to the preference of your market. You can ask these questions to yourself:

• Does this address and respond to the requests made on a website?
• Is this for a giveaway in an exhibition or a brochure to be placed in information desks?
• What might be the first impression of the reader upon opening it?

Know Your Purpose

Before you start designing your brochure, define and specify your purpose by asking clients why they think they need a brochure. Also, ask them to specify their objectives. This is the first step to know the purpose of your brochure. Then, assess what your market actually wants and design a brochure that is specifically tailored for them.

Choose Two to Three Fonts

In choosing the fonts to be used for your brochure, it is better to choose only two to three family fonts in order to avoid clutter. Avoid the use of cursive and Gothic fonts as these will only distract people’s attention when they are reading your brochure.

Avoid Clutter

Before putting everything—the list of products and services, the prices, the photos, the promos, etc.—you must create a layout on where to specifically place these items. If you will randomly put these things, there is a greater tendency that your brochure will become clutter and the information that you present is not in order and cannot be easily understood. Hence, work well on the flow of the content of your brochure.

Get Your Copy Right

Before sending your design for bulk printing, experiment with a copy first to see if it needs reworking due to errors in spelling and grammar and misplaced photos. This is to check if there is something you miss in the layout stage. This is also to check the quality of your printing and what your design will look like on the actual paper.

Types of Brochure

According to the folds of a brochure, it can be categorized into several types, and the common ones are as follows:

• Half-fold. This is usually preferred for simple business presentations.
• Classic trifold. This is best for compact pieces that are easy to read and understand.
• Single gate fold. This is suitable for brochures with graphically heavy designs.
• Four-panel fold. This can be used for promotional leaflets.
• Double-gate fold. You can use this for large presentations.
• Z fold. This is perfect for mailing and “quick glance” handouts.
• Four-panel accordion fold. This is for brochures with text- and information-heavy designs.
• Four-panel roll fold. This is usually used when presenting step-by-step and tutorial information.
• Die-cut Z fold. You can use this for trade shows and booth handouts.
• Five-panel accordion fold. This is commonly used for travel brochures.
• Trifold + half-fold. Newsletters, maps, charts, and large diagrams are best-suited for this type of brochure fold.
• Trifold + Z fold. You can choose this if you are writing newsletters and text-heavy inserts in your brochure.
• Eight-panel roll fold. This is commonly an option to be used for promotional booklets.
• Half-fold + half-fold. This can be used in invitation.

Common Sizes of Brochures

• A4 (11.69 inches × 8.27 inches). This is the most popular and most common of all paper sizes.
• A5 (8.27 inches × 5.83 inches). This is the next most popular brochure paper size. It is much more compact allowing you to include detailed information in our brochure.
• A3 (11.69 inches × 16.54 inches). This offers a great visual impact for the brochure and is a great way to showcase a series of products.
• DL (210 mm × 99 mm). This size is popularly used not only in creating brochures but also in creating small-sized menus.
• 210 mm × 210 mm. This design is increasingly used to highlight company products and services.

FAQs

The frequently asked questions for brochures and their corresponding answers are presented below.

What Is a Brochure Used For?

Primarily, brochures are used in marketing plans, presenting the goods and services, promos and discounts, about the company, and many other information related to business. It can also be used to disseminate information, notices, and announcements to the designated audience.

Can You Make a Brochure in Google Docs?

Yes. You can either use a template or use a table.

What Type of Paper Finish Are Brochures Printed On?

The two common finish that are applied to brochures are matte and gloss finish. Matte finish provides a dull texture to your paper while the gloss finish will make your paper appear shiny and glossy.

What Is a Brochure Website?

A brochure site is an online version of a business card that provides your customers valuable information about you such as your contact details, office hours, and contact information.

What Is the Difference between a Brochure and a Pamphlet?

There is only a slight difference between a brochure and a pamphlet and that is in their size and style. Usually, pamphlet comes in one page while brochures usually come in many folds. However, many marketers will use them interchangeably.

You might be interested to check out more examples and templates of brochures on Template.net.