An email newsletter is basically an email sent out by individuals, companies or institutions to their subscribers. Product reviews, blog posts, guides, tips, news, announcements, and other extremely valuable resources are some of its contents. In the competitive world of business, building rapport with valued customers is a way to increase sales. Email newsletters nowadays have become more creative for them to attract target audiences.
Whether it’s for commercial or educational purposes, newsletters are useful email marketing tools in solidifying a relationship with your contacts. Once you share to them insights about your business or institution, ultimately it will drive traffic to your website. Email newsletter templates are also essential to avoid making cookie-cutter emails. We have provided you with templates and examples to help you get started.
Here are the basics of a newsletter that would definitely be a standout in an influx of messages in a crowded inbox.
1. Engaging Subject Line: Your newsletter must have a strong subject line since they serve as the first impression you can give to everyone in your subscriber’s list. A subject line is essential for it causes intrigue which makes readers more interested to view your website to get more information. It should be clever enough, so the audience will know what to expect once they open the newsletter.
2. Strong Content Marketing: Content is king. It is the most important element in creating an effective email newsletter. The main purpose of sending out a newsletter is that you don’t want your brand, company, or institution to lose its relevance. The mark of a strong content marketing is its tendency to help in engaging people to read through fascinating topics. Selling is not always the end result, and it is not the primary focus.
3. Audience Knowledge: Categorize your readers to segment your emails into either a group of people or individuals. There is a chance for higher click-through rates when your email segments are properly categorized. It also enhances the flow of communication. Make sure that your message will reflect the style, interests, and personality of your audience.
4. Contact and Social Info: It is important to let your readers know that they can interact with you through social media. Place the social media icons for your networks in either the top or bottom part of your email message. Also, include the links to your website because the purpose of your newsletter is to update the audience with fresh contents and drive traffic to your site. You may also see christmas email newsletter examples.
5. Eye-catching Templates: Your newsletter represents your branding which is evident in the content and even in the dominant colors used in the site. Take note that your contact information, logo, and all other important elements should be located in the same place, so readers can easily spot them. The formatting elements should also be available in all types of devices for easy viewing.
6. Call-to-Action: Call it shameless advertising but a call-to-action is essential in every email newsletter as this sparks interests among readers and it compels them to take action. Add necessary links so they can be directed to where you want them to go.
1. Make an attention-getting template: Create a simple yet an attention-grabbing template. Simplicity is key but you can always find ways to tweak your design to make it more visually appealing. Making your emails readable and engaging is necessary but what draws in readers to pore their attention on reading the email is the design which doesn’t overpower the content. Since the template is the basis of your newsletter design, it is important to prioritize it. Admit it, it is one of the fun parts of creating a newsletter. Relevance and accessibility of designs is also crucial. Make sure that the fonts and color combinations are not distracting. You may also see business newsletter examples.
2. Automation is good for you: Creating newsletters is time-consuming especially when you have to manually draft everything from scratch each time and send every single one of them to your subscribers. There are email marketing services which will give you automation options which you can grab. Use it to your advantage.
3. Keep track of your newsletter statistics: Don’t get complacent once your newsletter becomes prominent to your intended readers. In fact, this is the time you should look out for your newsletter statistics as you need to be sure that your campaigns and promotions remain relevant. This can be achieved by analyzing and studying email analytics. The metrics you should be keeping track of really depends on the aim of your newsletter. That said, the open rate, click-through rate (CTR), and subscriber growth are the main numbers you should keep a close eye on in all your emails.
4. Steer clear of vague subject lines: The pitfall of an unclear and weak subject line is that it cannot catch the attention of subscribers in your email list. An email unopened is a dreadful thing, so be sure to make your subject line as attention-grabbing as possible. However, do not ensnare your readers with coming up with very catchy subject lines that don’t match with the content. The snag with this is the possibility of losing your subscriber’s trust and loyalty.
5. Don’t let the content revolve around you or your business: Good content marketing places an emphasis on contents which are related to your industry, but is neither about you nor your commercial ventures. Keep the content brief and interesting. A dragging, monotonous email tends to be deleted by recipients. Whilst a pertinent and concise message will not be hitting the trash. Personalization is also essential because readers would feel valued once they feel like that the email is specially made for them. Achieve this by addressing them by their first name.