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The “I Heart NY” tourism logo ignited the shift of New York City from being a haven for lawless elements to the bustling metropolitan of glass and steel skyscrapers that it is today. Logos contain a compelling message in a simple vector. This is especially pivotal in business branding. And the most successful of logos do not need to stand beside the company name to be recognized by the public. How do you craft a creative and distinct logo that encapsulates and delivers the kind of message you wish to convey?
Well-designed company logos make the company appear legitimate and trustworthy. When you are in the finance industry, these are the values you have to work towards. People would not trust their hard-earned cash on institutions they knew are shaky from the start. It is a risk not worth taking. For an industry that manages the finances of the world, the financial services sector should radiate an ambiance of trustworthiness, stability, and integrity. The key to logo design is encapsulating all that the company stands for in a simple vector.
A logo should represent the branding and identity of the company without the need to spell out its name. The goal is for the image to be able to stand as a representation of the business in the public’s eyes. Companies like Facebook and Twitter show two ways of doing this. Facebook’s logo is a small blue letter f, which is it’s initial. Twitter used a blue bird denoting the users’ way of posting called tweeting. In whichever case, the people associated the previously meaningless icons with the respective companies.
Merchants have long been using icons to signify what they are selling. The symbol also differentiates the shops from competitors. It was most probably a combination of the developments in printing and opportunities to build businesses that took the logo usage to the center stage. Companies wanted to be memorable that consumers only need to look for the brand’s unique logo design among a sea of competition. The businesses refined the concept of branding in a struggle to be different and recognizable.
One of the ubiquitous symbols most of us may have encountered is the blue, red, and white stripes on the poles in almost every barbershop. Somehow, people just seem to have an unspoken understanding that the pole stands for barbershops. Using icons and symbols such as that to represent your business, goods, and services dates back to the Middle Ages. During that time, barbers did not just cut hair. According to History, they also performed bloodletting and surgical procedures. They would display blood to catch the passers-by’s attention. The decree that outlawed such a display gave birth to the downward-spiraling poles. The direction signified blood flow. The red color reminds people of bloodletting. The blue part was the vein or the deoxygenated blood inside. The white band in between represents bandages. The image lives on to this day
The use of logos in trade and commerce has evolved since then. Today, companies are getting more creative with their branding strategies. The challenge is to craft a brand logo that is as widely recognized and memorable as the barbershop pole but holds a company-specific message.
It does not always have to be about cold and hard numbers. Creativity in logo design takes the cake. Aside from using the universal blue color, financial services companies seem to have taken a liking to particular flavors of logo design. According to an article by the website 99cents, financial logos usually appear with the following themes:
How many financial services companies can you name that uses their name or initials into their logos? These icons paint the companies to be direct and sincere in their work. The design isn’t necessarily just a clean sans serif print of the name. There is clever typography at play wherein the letter can also represent something else. For example, letter K initial can be drawn as an arrow. Companies use different typography tools and techniques to create minimalist or modern logos.
For some reason, finance companies are huge fans of animals. But of over a million species in the animal kingdom, businesses seem to favor only a few brutes and beasts. And for good reason, as these animals do give off an ambiance that sells to the consumers. When we think of a roaring lion or a raging bull, we can think of boldness and bravery. This might have to do with taking risks to achieve better results. Birds, like eagles, are a popular emblem for integrity and candor. Different companies have different iterations of these symbols.
A logo can illustrate the actual name of the company. Literal depiction helps the business produce an icon that is entirely their own. Your company can be called “Red Wallet,” and your icon can be an actual red wallet. You are sure people can easily associate the logo with your company. One of the best examples of this type of logo design belongs to KeyBank. Their logo is a red key. People would not find that hard to remember. The bank also embraces its famous company slogan, “Achieve anything,” which means the bank can open doors to its clients’ financial success.
Of course, Math
You are a financial services company. You are gaining profit from math work. Why not take inspiration from the discipline as well? In creating logo design, shapes are not just mere lines and curves. They evoke certain emotions and feelings from onlookers. Circles can mean inclusivity or solidarity. Squares can represent stability and reliability. Designers often infuse geometric shapes with colors or other design elements to induce a particular ambiance that brings out the message of the company.
Whatever you would choose to go with in creating business logo design, your company’s mission and vision must be reflected in that icon. The logo is an extension of your company’s identity. It should enhance or support the character and distinctiveness of your business. Check out the following financial logo samples that we prepared for you. Feel free to look into them if you believe that they can best represent your company.
Create the perfect financial logo that captures what you want to say! Remember the following tips when you are thinking of revamping the company’s image.
Your logo represents your finance company. Therefore, it should connote positive associations with your business. Frame it like a short message that fits in a simple vector. If your brand promotes an atmosphere of fun and whimsy in dealing with finances, you can play with vibrant colors in your logo. If you want to be seen in the serious and formal light, you might want to stick to minimal logo designs with crisp typography. Make sure that your logo aligns with the image that you want to be associated with your bank or financial institution.
Take inspiration from companies who have successfully integrated their logos into the public’s subconscious. For example, you see a particular black checkmark, and you identify it as that of Nike’s. The most successful company logos don’t have to stand beside company names to be identified. What is it that makes these logos a hit to the public? Learn about how your creative logo can better represent what your company stands for. You can build on what has been done and start from there.
Modern logos shouldn’t be too complicated to be reproduced in different forms of media. Especially when you are thinking of entering the digital realm, it is better to opt for simple but powerful designs. This protects your identifying emblem from distortion. Distortions can come from discoloration due to mistakes in color production or loss of quality due to resizing. The icon must look consistent on any paper and screen. This is your brand identity after all. Keep things simple but distinct from the rest of the industry. Save the approved design in vector format for resizing options.
In connection to multimedia versatility, you should also look out for trends in modern logo design. In the past, the need to simulate the three-dimensional reality into a two-dimensional surface led to the popularity of 3D logo designs. This was a smart move then, considering the smartphones were new in the scene. Today, smartphones are a pervasive object in people’s hands. There was no need to accustom people to screen viewing. Companies went back to 2D designs because they were simpler and less costly. And the world didn’t look back, yet. Although, this might change with new technology.
Words are not always the best vessel for messages that convert. Logos are your best bet in driving home a point with limited time. Make sure to get the first impression right using effective logo designs. Consider playing or combining the different iterations of financial services logos mentioned in this article in refining your brand identity.