Photography Bi-Fold Brochure

Last Updated: March 7, 2024

Photography Bi-Fold Brochure

Do you own a photography service business and would like to advertise your business in a more comprehensive way? You can make use of photography brochures and showcase your photography skills as well as the services you offer to both your regular customers and prospective clients in a more informative and colorful manner such as using a brochure. You can design your own photography brochure or you can make use of the photography brochures that we have provided for you in this article. With just a few clicks of your mouse, you can already create your own photography brochure for your photography business. You may include your previous works inside your brochure in order to convince your prospective clients to book your service or you can also promote the upcoming specials and promotions to your current clients. With a ready photography brochure in hand, you can already advertise your photography business anywhere and anytime.

Using photography brochures is an excellent choice for a marketing tool to use in advertising your photography business because you can excellently showcase your photography skills by including your previous works in the brochure. Aside from being colorful and attractive to the eyes, photography brochures are also a way where you can create an informative representation of what your photography business has to offer. A well-designed brochure is hard to put down because prospective clients would think twice before putting down something that looks attractive. And even with the advent of digital publishing, having a compelling brochure still holds value.

If your photography brochure is a highly effective brochure, this will make your photography service distinct from the other existing photography services. An effective photography brochure will be able to give details about what your business is about and what services you can offer to both of your current clients and prospective clients. You may also see examples of company brochure.

Photography Bi-Fold Brochure

Photography Bifold Brochure

Wedding Photography Bi-Fold Brochure Template

Wedding Photography Bifold Brochure Template

How to Make a Brochure to Sell Photography?

Ensure that your photography brochure is an effective way to sell and showcase your works as well as attract clients. Here are some ways you can follow in order to create an effective brochure:

1. Imagery and Colors

You may already have a lot of works under your belt but including all of them in your photography brochure will only make your photography brochure look like your photography portfolio. Choose only the best of the best to be used or included in your photography brochure. Keep in mind that you are trying to gain clients for your photography services business through your photography brochure, if you would choose ineffective photos, you will definitely not have a lot of clients as a result. You may also like real estate brochure designs & examples.

The colors of the photos you use also matters. If you have started with blue-themed photos and that the overall theme of your business is also blue, make it a point that you would consistently use blue throughout the pages of your photography brochure. This makes your photography service brochure more comprehensive and enticing to read until the last page. You may also check out advertising brochure examples.

Simple Photography Bi-Fold Brochure

Simple Photography Bifold Brochure


Elegant Photography Bi-Fold Brochure

Elegant Photography Bifold Brochure

Wedding Photography Bi-Fold Brochure

Wedding Photography Bifold Brochure

2. Well-Thought Written Content

Do not compromise on the written content of your photography brochure. If you are already equipped with the ability to write effective content, then you would not find any problem with the written content of your photography brochure. But, if you have a difficulty in coming up with compelling words, then, might as well ask or hire someone to write the content for you. Do not just confidently write something when you know you do not have the skills to do so. Do not put your photography business at the tip of the iceberg with your bad grammar. You may also see medical brochure examples.

Photography Bi-Fold Brochure Template

Photography Bifold Brochure Template

Professional Photography Bi-Fold Brochure

Professional Photography Bifold Brochure

Photography Services Bi-Fold Brochure

Photography Services Bifold Brochure

3. Complete Information

Do not waste your time and the time of your clients by providing incomplete information on your brochure. The information you should include in your photography brochure should include the services you offer as well as the price of every service. If you have packages and promotion, be sure to include that as well. You may also like examples of modern brochure design.

Also, include your contact information so your prospective clients would know how to contact you. Contact information should include your cell phone or telephone number and your e-mail address.

You could miss a lot of prospective bookings if you would forget to pack your photography brochure with relevant information. You may also check out tri-fold brochure designs & examples.

Fashion Photography Bi-Fold Brochure

Fashion Photography Bifold Brochure

Photography Bi-Fold Brochure Template

Photography Bifold Brochure Template

Professional Photography Brochure

Professional Photography Brochure

Tips You Can Follow When Designing a Brochure

1. Identify the Purpose and Strategy of Your Brochure

Knowing the purpose of your brochure first is the most important step when designing one. Grab a sheet of paper and pen, sit down, and do a short question and answer portion with your own self as a way of strategizing your brochure.

  • Who is my audience?
  • What needs to be communicated about my photography services brochure?
  • How much is my budget for creating and printing my brochure?
  • How many brochures should I reproduce? How many pages per brochure?
  • What quality of paper shall I use?

The content and the overall design of your brochure should work in harmony so that it could effectively deliver the message you want to get across. This is why you really should take time before starting your photography brochure so that you would not waste any time, effort, and money in the course of and after creating one. You may also see InDesign brochure examples.

Square Photography Bi-Fold Brochure

Square Photography Bifold Brochure

Photography Bi-Fold Brochure Design

Photography Bifold Brochure Design

2. Consistency is the Key

Being consistent with the overall content always works wonders. Consistency is defined by Merriam Webster as an agreement or harmony of parts or features to one another or a whole. You don’t want to confuse your prospective clients if the content of your photography brochure is all over the place. Being consistent also means that you have to keep the quality of the photos that you are going to use consistently high all throughout the pages of your photography brochure. You may also like Sales Promotion Brochures.

3. Keep it Short and Simple

The K.I.S.S. rule is a rule that you can simply use anywhere. Keep in mind that you are designing for a photography brochure and not a novel of some sort. By following the K.I.S.S. rule when designing your photography brochure, you have to provide information directly to the point, which means that you have to stop yourself from listing every single one of your bookings in the entire history of your photography business. Overwhelming your clients with too much information, especially the pointless ones, will only result to having your brochure put down and the ones who will keep on reading it will fail to see the main point and message of your brochure. You may also check out event brochure designs & examples.

Photography Service Bi-Fold Brochure

Photography Service Bifold Brochure

4. Never Forget to Include a Call-to-Action

Even if your photography brochure possesses the most attractive design, it is still pointless if you do not include a call-to-action. Forgetting to add a call-to-action fails to serve the purpose of your photography brochure. Do not immediately assume that the people who will be able to get a hold of your brochure will definitely avail of your photography services just because they loved your brochure and that even if you have forgotten to include relevant contact information, they would travel extreme ways just to get a hold of your contact information. It simply does not work this way. Calling to action means you should make sure that your prospective clients will have your contact information so they will be able to contact you. You may also see travel brochure designs & examples.

5. Know Your Customers and Design Your Brochure as if You are Selling Your Brochure to them

Your photography brochure is a communication tool and a marketing tool that is why it’s important that you should already know your target market before you would even start creating your brochure.

It is a known fact that one of the Achilles’ heels of many graphic designers is their inability to design for the readers of what they are designing. Do not have this weakness and design for the people who are going to read your photography brochure. Do not just design your brochure simply because it is the way you want things to be. Imagine owning a photography business niche that is related to children parties but the design of your brochure is minimalistic and black and white because that is the way you want things to be. That simply won’t do because your prospective clients would definitely want a bright and colorful photo shoot for a children’s party.

If you will be the one who will design your own photography brochure, make sure that you put yourself in the shoes of your target audience and see and know what they want to get from your services.

6. Make the Brochure Worth Keeping

You may have neglected a brochure before just because you were not pleased with its overall content as well as the quality of paper that was used. Do you want that to happen to your own photography business? Definitely not. This means that you should aim for a design that will not just rot in the trash bins and left forgotten on the dusty shelves eaten by insects. For your brochure to be worth keeping, you should make it a point that you will be using the right and the excellent quality of paper, that you have chosen an excellent choice of colors, fonts, and photos, and that you have written valuable and informative content. You may also see examples of business brochure design.

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