In this digital age, can catalogs still be considered as an effective marketing tool? The answer is a big resounding yes! Catalogs still greatly assist companies in product and service promotion. In a catalogs, all the details (product name, description, price, colors, etc.) regarding the product or service are listed down. Moreover, catalogs also include information regarding promos and discounts.
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Here are some helpful tips which can guide you in creating a catalog for your own product portfolio. You may also see business catalog.
Your headline must be the first thing that your customers must be attracted to. Make your headline compelling as the it will be the deciding factor if customers will continue reading your catalog or not. Choose a large readable font and make sure that your company image is present in your catalog design. For example, if you are a cellphone retail shop using blue and red themes in your store, apply those color schemes in your catalog design as well. Creativity is key when writing a headline for your catalog. You may also see multipurpose catalog.
As stated above, your catalog must incorporate complete information about your products and services. In giving descriptions, never write your own opinion or information that is not actually available in your product. For example, listing down red and gold colored product designs but in reality you only white and black. Another example would be writing down information saying your product can cure cancer or it is being currently used by Bill Gates. Avoid these kinds of statements at all times. You may also see fashion catalog.
In making the layout of your catalog, prioritize your best-selling items. This is not to undermine your other products but it gives a better idea for your customers on what to purchase. Once your other products will gain momentum, you can always change the design of your catalog and highlight the items which are recently selling at a high rate You may also see travel catalog.
If you are having a discount or sale, add them in your catalog to entice customers and potential clients. People are innately attracted to sales and discounted items; hence, take this opportunity to grab their attention by highlighting your limited offers. Place your discounted items in a page where it can be seen by the customer, either in the cover or the succeeding pages as long as it can be easily accessible by the customer. You may also see service brochures.
You must not forget to add your contact details in the catalog. It should not only be listed on the first page or last page; it should be printed on every page. This way, it will convenient for your readers or customers to contact you if they want to purchase a product. Inform them that you are available for queries and orders. Fast replies to queries and concerns will give your company a great advantage against competitors. You may also see portfolio writings.
Call-to-action is a compelling statement that should be included in your catalog. It is a form of marketing strategy that tells the customers to take action on your product/service. Listed below are some call-to-action examples of famous products which can serve as a guide when for your own catalog:
Notice that all the statements include a guide for customers on what to do next. These sentences are carefully organized and arranged in such a way that the call-to-action statement is highlighted. Lengthy call-to-action statements are a distraction and will cause costumers to switch to another catalog, so be careful. You may also see Illustration portfolios
An overdecorated catalog can certainly grab attention, but in a negative way. A catalog full of unnecessary and irrelevant designs will look cluttered and unpleasant. You can always hire a layout artist or graphic designer to do the job as long as the person you hire has been in the design business for a long time, consistently producing quality and top notch designs. You may also see work portfolios.
Your catalog must not just plainly present your products and services; rather, it must create or maintain a brand that customers will not forget. The catalog should be a reflection of the brand you want to exude to your customers. Branding does not only relate to the company’s corporate identity to the market, but it should also encompass a social representation which will be beneficial to your other stakeholders as well (communities, government, social welfare and environmental groups, etc.). You may also interior design portfolios.
Catalogs are an important marketing component for every establishment. This serves as a handy list of products or services the company is offering. There are factors that you should note when creating a catalog design, specifically: writing a compelling headline, stating facts and not opinions, prioritizing your best-selling items, adding discounts and other special offers, including your contact details, avoiding over-decorations, and defining your brand. You may also product catalog.
Hopefully, the tips above will be helpful in creating your own catalog. Additionally, if you don’t want to create your own design you can always purchase from the collection above. Just edit the designs if you want to add a little bit of variety.