Take the time to look around you. Notice how logos are practically on every material thing you own? From the laptop you use to the empty bag of chips you just threw, a logo design is plastered on every single product that a company produces. As an entrepreneur, deciding on a logo to represent your brand can be quite difficult. Looking for a flat logo? How about a 3D logo? This solely depends on the look you’re going for, as well as how you wish to relate to your audience.
Nowadays, you can find various logo designs with a retro feel to it. From old school classy to vintage chic, you can never go wrong with these logo designs to lure in customers. Thinking about using a retro logo for your business? We gathered an awesome collection of retro logo designs to get you inspired.
Confused on what logo design would work best for your company? To help narrow down your options, here are three types of commonly-used logo designs to consider.
Shell, Nike, and Apple—think of the logo designs of these popular companies and notice how similar they all are. Even without the company name attached to it, you can easily associate the logo with its respective brand. This type of logo design works best for companies or organizations that have developed a successful brand for themselves. By just looking at the logo, the products, services, or overall nature of the brand immediately comes to mind. The logo says a lot about what it represents even without uttering a single word.
There are a number of multinational corporations that have been carrying typographic logo designs for decades. These logos usually consist of customized type or font of the company’s name. While some would choose to create their own unique font, others would opt to add their own twist and style to an existing one for a more personalized feel.
When it comes to typographic logo designs, there are two specific types that we need to tackle: wordmarks and lettermarks.
Wordmarks
Wordmarks are ideal for companies bearing a very distinctive name, yet one that is unique enough for people to take notice of. For instance, looking at the logo design of companies like Google and Yahoo, it’s almost impossible to imagine their logo any other way. The simple use of text works well for the brand because of how quirky their company names are. Not only does it give meaning to the word “simplicity,” but it’s also memorable enough for your prospective audience to recognize.
Lettermarks
There are multiple reasons why lettermarks are a good choice for a logo design, especially for companies and organizations with a difficult to pronounce or relatively lengthy name. For one thing, using the initials of your company name can save you a lot of space when it comes to branding. This way you don’t have to worry about resizing your logo to fit into the medium you are printing it on, as this can affect how visible or readable your logo is to the average person.
However, the use of typographic logo designs can also be quite tricky. Because the focus is on the type you create or choose, you have to make sure it looks more like a logo design than some generic text being inputted. It would be best to incorporate the identity you want to build for your brand to the logo’s features as well.
There’s no doubt that combination logo designs can be beneficial for all types of business, specifically for startups. Not only is the company’s name on clear display, but the symbol that comes along with it also serves as a reflection of the business itself. This allows customers to associate the company’s name with the icon and vice versa, even in the absence of one. And once the company has made a name for itself, they can start using the icon independently as their business logo.
You might be on the fence about creating a logo design for your business and you just need that extra push to make the final decision. To get you out of your dilemma, here are seven good reasons why a logo design is essential.
Whether you’re launching a new business or looking to rebrand your company, a good logo design is essential. This logo must highlight every aspect of your business, such as the values you hold and the service you provide. While being symbolic yet appealing can be difficult, with proper determination and the right team of designers by your side, nothing is impossible.