Although sending emails and writing memos have become a common practice in the modern world, letter writing continues to be one of the most popular methods of communication in terms of sharing valuable information between two or more parties. The gradual growth of commerce and industry has also increased the usefulness and importance of letter writing in the field of business, therefore raising the need for writing good quality business letters.
Every formal letter consists of different components, one of which includes a letterhead. A letterhead is considered to be an identifier, one that differentiates you from competing companies. If used correctly, a letterhead offers many benefits that can help a brand establish itself to a target audience.
A letterhead is a heading that is typically located right at the top area of the paper or stationery being used. This is usually composed of the business’s name, its address, contact details, along with its business logo or corporate design. A letterhead can also leave a huge impression toward its recipients, as it often represents the level of professionalism held by its sender. To most businesses, this serves as a record that establishes your authority as a corporate entity.
Disregarding the rest of the letter’s content, a letterhead alone can make a statement about the company. This is usually defined through the weight, color, and feel of the said document. In most cases, this is also seen as a significant tool for developing a strong brand.
The best letterheads are usually the most structured, containing many blank spaces with no signs of clutter. Similar to an ID Card, an average business letterhead must consist of the following parts:
The components labeled “optional” should only be included in the letterhead if it’s necessary to your purpose, or available for you to use. Since fax numbers aren’t exactly common anymore, you can leave this part blank or include other contact details that the recipient might find useful. Say for example, a website URL would do (if you have one), as well as a brief list of your social media accounts for informal or casual business settings.
The parts of the letterhead may also vary depending on the nature of the business being run, along with a few legal policies that must be complied with. Aside with these components, a selling point or general statement about your business may also be placed beneath your company name.
Apart from the basic elements of a letterhead, it’s also important to take note of how the layout is structured. For instance, the company name must be the largest type used, while the text elements should be sized from 9–12pts. Anything smaller than the said range might not be legible enough for people to read. You may also see formal letterhead designs and examples.
Refrain from using more than two typefaces, and be sparing when applying bold and italicized elements. Capital letters must also be avoided since they can be difficult to read at times, and they don’t exactly suit the professional landscape.
Additionally, be sure to choose typefaces that match the personality of your business. The letterhead of an amusement park should be entirely different from that of a law firm. Serif types are ideal for a formal look, while sans serif types are more fitting for a casual setting. Choosing an appropriate letterhead is crucial in letter writing, as this can greatly influence an individual’s perception toward your business.
While a black and white combination is the safest route to follow, there’s no harm in using colors to stand out. However, it’s important to use colors cautiously. Too much color (or one bearing poor color choices) is not only distracting, but it can also be deemed unprofessional. You may also see round logo design examples.
Understanding the concepts that follow color psychology is critical to your color choices. Some shades may be associated with gender, others with power, and a few connoting a mood or temperature.
But if you’re using color to reinforce your brand, then you might want to utilize your company colors instead. This is a great way to build consistency across various branding elements, making it easier for recipients to associate the letter with your brand. Keep in mind that the shades you have picked out may alter during the printing process due to the ink or paper being used, so be sure to have these factors cleared before you begin processing your professional letters.
Have you ever received a business letter that does not contain a letterhead? Did you ever question the credibility of the said letter due to the absence of the letterhead?
For the most part, a corporate letterhead adds a professional touch to your letter by making it seem like a formal document rather than a personal letter that may be composed by just about anyone. This helps an organization or corporate entity personalize interactions made with clients and prospects through a creative yet informative addition to the letter.
A letterhead also establishes a sense of importance (or even graveness) for a recipient to grasp. This prompts the recipient to read the content of the letter right away, and respond according to how the sender of the letter wishes. Not only does this develop a level of professionalism, but it also emphasizes the essence of your brand and what it is capable of doing. It’s a subtle promotional strategy that effectively connects your brand to clients, customers, and other prospects. You may also like best company logo examples.
Many of today’s businesses employ multi-channel strategies to help consumers distinguish their brand from competitors. In this ambitious market, adding a letterhead to every written document made can be valuable strategy to apply. Though it might not be as effective as an advertising brochure or a pop-up banner, the constant exposure to your brand will definitely help it stick to people’s minds.
Furthermore, a letterhead can make your business appear larger as well. A well-made letterhead design lends the idea that there is a whole team of dedicated workers behind you. This can help you land bigger projects and strike better deals with large corporations that happened to be impressed by what you can offer.
Creating a professional letterhead can make a massive difference in how your business is perceived by prospects. If you do a lot of work with clients, investors, and other stakeholders, then using branded stationary will surely help streamline your communication tactics and make your business seem all the more professional.
However, constructing your letterhead must be done with care. While they might look quite simple to create, designing one can be tricky to say the least. Thus, many business owners look for competent designers to create a letterhead for them, but if this goes beyond your budget, then you can opt to create one yourself.
Before you begin with anything else, make sure you have gathered a sufficient amount of data to incorporate into the letterhead. This includes your company name, modern logo, contact details, and other relevant information that recipients might require from you. Following a proper hierarchy to effectively communicate this information might also be necessary for readers to understand.
The letterhead should be kept simple and organized. Given how it occupies a minimal amount of space in the paper or stationary, you want to make sure the letterhead doesn’t overshadow the rest of the letter’s content. If you’re using a software application such as Microsoft Word to compose your letter, then you can opt for a ready-made letterhead template to speed up the process. You may also see abstract logo designs.
The Header and Footer function of MS Word will make it easier for you to align each element accordingly to achieve a clean and orderly letterhead design. You can also customize the template when needed, especially when there are details that need to be updated for recipients to refer to.
After you have finished with your letterhead design (along with the content of your letter, of course), you can now proceed to printing. If you applied colors to your letterhead, then you might want to go for neutral-colored papers. White, cream, beige, and gray papers are a lot easier to work with, especially when dealing with a fully-colored letterhead design. You may also see event management logo designs.
Choosing the right paper is also something to pay attention to. Many formal business letters use high-quality stationery to create a physical experience caused by the texture of the paper and the feel of the simple sheet in the hands of its holder. You can even take it to the next level by ditching an ordinary bond paper for a special stationary, which is usually of a heavier bond and quality.
If you’re having trouble choosing which paper would suit your business best, then you could always examine multiple paper samples a time and print tentative models of each with your letterhead printed on it for further analysis. You can also opt for stationery sets that already include envelopes and note cards as part of the package deal in order to save on costs. You may also like wedding logo design examples.
But remember, certain paper options will also cost you more than others due to its quality and means of production, so you should also be practical with your decision.
When all these elements come together to form a desired outcome, your business letterhead can be one the most potent representations of you and your business that prospects are sure to take note of. This creates a positive impression straight out of the mail, one that speaks volumes about professionalism, quality, and class that your business has clearly depicted through your business letterhead design. You may also see examples of corporate logos.