The first thing you do when you get to a restaurant is read their menu. This can help you determine whether their offers are preferable and within your intended budget. As a business owner, these restaurant menus can be used to attract customers and generate more sales. But for a menu design to serve its purpose, it must be tailored according to its exact function and target audience.
Just imagine if you made it difficult for customers to read or understand your menu. They could end up leaving your restaurant for a nearby competitor, or ask over a dozen questions, slowing your waiters down and preventing them from tending to other customers and work duties.
To avoid cases similar to the one above, the best you could do is to craft a menu design that is clear and well presented.
Organization: Don’t make it difficult for patrons to find certain items on your menu card. It’s best to organize your menu based on specific categories or sections (like appetizers, lunches, desserts, etc.) so they could spend less time finding something they might like, and more time eating and enjoying their meal
Now that we know about the essential components of a good menu, let’s explore the steps it takes to create a menu worth viewing:
1. Do your research
See what your competitors are up to. What can you do to top them? How can you boost sales on profit-driving menu items? While you can’t always garner accurate answers, conducting a thorough research on consumer demands and buying behavior will surely be helpful.
2. Consider your audience
Create a menu with your customers in mind. You need to come up with something that your customers can relate to in terms of content, product offer, and price range.
3. Follow a standard structure
Decide on a proper structure for your layout. For example, since the upper right-hand corner of the menu is known to be the hot spot where most diners’ eyes are drawn to first, you can utilize this space for best-sellers or new product offers. Make sure to sketch out the placements of these sections with a graphic designer before finalizing your layout.
4. Choose an appropriate design
There are three factors to consider when designing your menu: usability, branding, and versatility. It’s not enough to make your menu visually attractive in the eyes of patrons, as you also need to be mindful of the message it conveys.
5. Proofread the menu
Printing menus can be pretty costly, which is why it’s important to get it right the first time. Check your menu for any grammatical mistakes and spelling errors that might put all your hard work and resources to waste. You can have at least four different people from your team review it for reassurance.
Have you ever wondered why most menu layouts are designed in a similar manner? Can something as simple as a menu design impact sales?
Creating a design for your price menu is a vital part of the food industry due to its ability to influence a customer’s perception toward your business and product or service offers. With that in mind, it’s important to pay close attention to every significant detail of your layout.
1. Placement matters
Think of this as a food hierarchy. You have to take note of how people are bound to read your menu, along with the components they’re likely to notice first. It’s important to consider the natural progression of courses as well. It’s a good idea to construct a layout that follows the flow that mimics the courses patrons will order and eat in the chronology that is most commonly practiced.
2. Use images sparingly
The magic of images will only work when applied correctly. The secret is to include images that were taken by a professional photographer, and to arrange them in such a way that customers will notice. Choosing food images that look tasty enough to make a person’s mouth drool when viewed is a definite must.
However, as much as you wish to spike up sales, try to keep your food images as realistic as possible.
3. Be wary of price alignment
The trick here is to prevent possible price comparisons between meal items. Otherwise, this could lead to an increase in sales on your least-profitable menu items.
You can avoid price scans by excluding the dollar sign or any currency symbol on the menu. You should also avoid ranking items in price, or aligning them vertically or horizontally on your layout.
4. Use color
This doesn’t give you the freedom to transform your menu into a rainbow masterpiece, rather, it simply means seeing the value of color in both meaning and branding. Though vibrant colors are usually a good option, an ideal color selection must depend on the type of restaurant being represented.
5. Keep it organized
Avoid a cluttered layout by using lines and boxes to separate menu items. Considering the amount of information found in a menu, keeping it organized should be one of your one main priorities. You can even enclose certain items in a particular section to highlight the offers inside of it.
6. Set the tone with typography
The typeface and style you choose can greatly affect the readability of your text. It can also set the tone for your restaurant, complementing the type of atmosphere you’re working to achieve. Say for instance, using script is perfect for a classic and fancy kind of vibe, while an Old English or blackletter typeface is suitable for a more traditional look and feel.
7. Include a descriptive copy
Some restaurants like to make their menu items sound fancy and sophisticated in an attempt to lure in customers. But this can also be quite tricky, since not everyone would assume that a Chèvre is a French term for goat cheese. To avoid confusion and to save time for wait staff, including a descriptive or interesting copy for each menu item is recommended.
During the initial stages of creating your menu, it’s important to identify the type of menu being made. It could be either one of the following:
If you’re having trouble deciding how big your menu should be when printed, here’s a list of the standard menu sizes for your reference:
You can also opt for a customized menu size by collaborating with the printing company to obtain a more unique output.
Here are some frequently asked questions regarding menus:
Creating a menu may seem like a daunting task for beginners, but it doesn’t have to be. The key is to allow your creativity to run wild in order to achieve a menu design that’s worth remembering.
The first step is to prepare a list of food and/or beverage items to include on your menu. This will help you determine the type of menu you hope to produce, along with the necessary elements to apply. Once this has been decided, you can proceed to building your layout, organizing significant details, and then finally printing your menu.You may also see wedding menu examples
For a menu, you’d want to choose a durable and water-resistant material. Synthetic paper is a common choice, along with a gloss UV coating for extra shine and durability. It’s best to canvas on professional printing services to find the best and most reasonable-priced option as well.
A menu often serves as a bridge between a business and its target market. It is used to communicate a restaurant’s product or service offers for customers to grasp. The menu can also keep customers informed about what’s available, what a certain dish is made of, and how much it costs.You may also see examples of a food menu
Can you imagine if a restaurant didn’t have a menu available for customers to browse through? It’s almost like playing a guessing game with a Q&A segment to find out what exactly they serve. Without a menu, it would be impossible for patrons to decide what to order based on what the restaurant has to offer.
And there you have it! Menus play an important role in the restaurant business for a number of reasons. So if you find yourself in need of a good menu, you can refer to the examples provided in this article, or you can head on over to Template.net for more menu templates and designs to choose from.You may also see event menus examples.