What is a marketing manager? It is basically a manager who is tasked to oversee and conduct marketing activities for the business organization. A marketing manager is in the same line or category as with a accounting manager, human resource manager, or IT manager.
Similar to other managers, one of the main tasks of a marketing manager is to conduct email transactions with clients and customers. And every email should include a creative and professional email signature. If you are a marketing manager looking for email signature templates, we have provided some editable marketing manager templates you can download and use.
Listed below are the duties and responsibilities. The tasks of a marketing manager differs for each company, but the items listed below are the most common responsibilities of any marketing manager.
You may think of a marketing manager doing field work all the time. While this is true for some companies, the marketing manager actually creates a plan first before he or she does all the necessary field work. The specific plan he creates is a sales and marketing plan.
A sales and marketing plan consists of all the sales activities that the sales team (including the marketing manager) will implement and conduct for the company to achieve its sales and financial targets.
A sales and marketing plan also consists of strategies and confidential competitor information. The plan is definitely for company purposes only, with some companies not even allowing disclosure of the simple marketing plan’s information to other departments.
Most of the time, the marketing manager creates the plan in collaboration with top management and senior members of the sales and marketing team. The marketing manager may or may not be directly involved with the team’s activities as long as he oversees the entire plan being implemented and makes sure the team effectively implements the items listed in the plan.
Conducting sales meetings is probably one of the most important tasks of a marketing manager. Although the senior and junior members of the sales team are the ones in the front line when conducting sales meetings, the marketing manager steps in to make sure that the deal is closed. You may also see company email signature examples.
The marketing manager also conducts sales meetings with big clients. These refer to the company’s clients that provide large revenues for the companies (i.e., large corporations, entrepreneurs, politicians, etc.).
The company tasks the sales manager to conduct these meetings as he possesses the right qualifications and skills to close the sale or deal. The deal may not be accomplished immediately, but at least the client has already committed to making business with the company. You may also like personal email signature examples.
As previously mentioned, the sales manager collaborates with top management to create an effective sales and marketing plan. But a general marketing plan is not the only collaboration between the sales manager and top management.
Both parties also collaborate in creating policies for the sales team and sales department. The policies consist of incentives that the sales team can attain if they meet the company’s sales targets, details on employee corrective actions in case members of the sales team cannot meet the sales targets, and also penalties in regards to attendance and other behavioral issues.
Top management usually sits down with every department head to create firm yet fair and flexible policies for all employees working in the company. Most companies have a single policy handbook which includes policies for all employees and also for employees working in specific departments. But there are other companies that have a separate policy handbook or manual for all employees, and a separate policy handbook for each department.
One of the more common yet underrated tasks of a marketing manager is to conduct sales and marketing trainings. Remember that an effective marketing manager is similar to a good teacher—he passes down vital and important information to his team, and allows each and every member to succeed. You may also see corporate email signature examples.
The sales team simply cannot succeed if their marketing manager is strict, has poor integrity, doesn’t have vision for the future, ignores accountability, and lacks proper communication skills.
Basically, the success of the sales manager goes hand in hand with the success of his team. And it all starts with proper training. These training’s don’t have to be only accomplished when a new member joins the team, but training with the entire team should be conducted on a regular basis. You may also like business email signature examples.
Training can revolve around new products being released by the company, new strategies that can take place of current strategies being used, or new systems or processes that need to be learned.
Updating the client database is another task conducted by the marketing manager. Each and every profit-based organization has its own client database. This ensures that you build strong relationships with your customers as well as avoid contacting the same customers when you are selling the same products. You may also check out the dos and don’ts of a good email signature.
The last thing you want to do is contact a customer again when he already purchased the same product that you sold to him the previous time.
In most companies, the sales team will be the one who updates and edits the client database. But there are other companies where the marketing manager does all the updating to make sure the database cannot be tampered by ineffective members of the sales team. You might be interested in how to create your email signature.
We hope you found this article to be informative and helpful as you will create your own marketing manager email signature. We also included a write-up on the common tasks done by a marketing manager, either a manager for small enterprise, or a manager for a large corporation.
The examples we provided above are all editable and customizable. Just make sure the additional designs you incorporate will not overpower the original design found in the template. Your clients will certainly find your email signatures attractive.