What’s the first thing your customers see and the last thing they consult before they order?
What’s the most important thing your customers would ask for when they are to about to order food from your restaurant? It’s simple and obvious– the menu. It may be the most common thing found in a restaurant but general menus may be something that is so common but it holds a very big importance since it is also the most important marketing material you should never forget.
You might wonder how come menus are a marketing tool? Here’s how: when customers who have tried out your restaurant have enjoyed your dishes, they will tell it to their family and friends. Their family and friends would now then check out your restaurant menu from the internet and decides to check out your restaurant and ask for the menu.
And the cycle goes back again: customer spreads the word about your restaurant, looks for the menu, visits the restaurant, and asks for the menu. You might have noticed that the menu of your restaurant plays a great role in marketing your restaurant. You may also see sumptuous seafood menu examples.
Now, if you would think about it, your restaurant menu is one of the factors that could make or break the profits of your restaurant.
Even if your customers would spread the word about your restaurant but you do not have an effective menu that could further market your restaurant, your current customers’ effort would not be enough. Also, if you would design your restaurant menu without any strategy, you could be placing your profitable menu items wrongly and your restaurant would not be able to gain profits from it. You may also see Chinese food menu designs & examples.
If you own a business but you still could not afford a designer for your menu, you can make use of these simple steps in order to create a simple menu for your restaurant and we have also fifteen printable chalkboard menu examples that can help you get started when you do not know where, to begin creating your own menu:
Before anything else, you must list down all of your possible menu items. You could either write in on a sheet of paper or you could type it on Google Sheet or Microsoft Excel sheet. You may also like examples of a food menu.
Do not worry about your menu design first because it will be a step later on. Just focus on the current step at hand which is the listing down of all the possible menu items that you should include in your menu. List down all of the meals your restaurant offers. Do not also mind the categories and the order of the meals that you are listing down because that is also a step that you should only deal with later on.. You may also check out examples of lunch menu designs.
Now that you have listed down all of the things that you need to include on your menu, it is now time for you to create a logical order of your menu items. Think first of all the possible categories that your menu could make use of and you can start from there. You categories could be the appetizer, entree, dessert, or any other category. You may also see dinner menu samples.
Right after figuring out all of the possible categories for your menu, you can now sort all of the meals that you have listed down under their suitable categories. Just simply move around the menu items to its appropriate category until you are satisfied. You may also like cafe menu designs.
Right after categorizing, it is time for you to determine the overall layout of your menu. The layout of your menu depends on the kind of surface you are to place it on. For this step, we’ll make use of a menu booklet. You may also check out menu card samples.
For example, you are going to make use of menu booklet that comes only in two sheets– that means when folded and with each side printed, you have a total of four pages where you can place your menu items. You could have your promotional menu items on the first page of your menu booklet, the entree on the second and the third pages, and the appetizers, drinks, and other knick-knacks on the fourth page. You may also see PSD menu samples.
Keep in mind that the arrangement of your food items should be strategically done that is why you should make sure that you are to place your most profitable menu items on the places where your customers’ eyes would likely land on the first time and every item they would browse from your menu. You may also like barbecue menu examples.
It is now art time now that you are done with the basic items or contents that you need to put on your menu. Does your restaurant have a brand? Like a distinct color scheme that stands out from the rest of your competitors? Make use of that color scheme in all of your menu and even in your other marketing materials. However, it does not mean that you should strictly follow this one. You may also check out pizza menu samples and examples.
You can still be unique with the design of your menu like make use of a printable chalkboard menu design that you can easily upload from this article. You may also check out pasta menu designs and examples.
Aside from the color, you should also think of the necessary images that you are to include in your menu. If you want a detailed menu, you can include images of each of the menu items. If you want to keep things simple, the images you might want to include is the logo of your restaurants and the images of your most profitable items. You may also see pizza menu samples and examples.
You should decide on the font style, size, and color of your menu. Make sure that you use a font style and size that is readable by all kind of customers. Make sure that it is not too simple and not too fancy to the point that it would not be readable anymore. Use a font color that complements the overall color of your menu. You may also like typography menu examples.
Art time is over; numbers are in since, for this step, you should focus on the pricing of your menu items. Did you know that the prices of each of your menu item are the most important aspect of your restaurant menu? You have to be careful when it comes to pricing your items because you could go overboard and overprice your menu items and you could undermine the quality of your meals by pricing it too low.
Put yourself in the shoes of your customers; would you pay for something that is obviously overpriced and that the quality is compromised. Make sure you base the prices of your menu items on your inventory prices and food cost percentages. You may also see salad menu samples.
Add fun and spice to your menu by describing each of the menu items with unique but appropriate titles and description. You could ask someone to create mouthwatering descriptions with your menu items but it would be best if you or the chef would create the descriptions of your menu items. You could have a least one adjective for each of your menu items. You may also see sumptuous seafood menu examples.
Although this might not be a part of creating a menu, this is one of the most important things that you should constantly do when you already have established your menu. Keep in mind that change is the only constant thing in this world and that the prices of all the commodities constantly changes as well. Any changes in your inventory prices and food costs can affect the prices of your menu items. You may also like examples of lunch menu designs.
One of the things that could also change in time is the quality of your menu. It could get worn out from days and days of use so once you notice that your menu is already wearing out and the words are already unreadable, maybe you should finally change it and as you are already on it, you might think of changing the overall design and layout of your menu. You may also check out cafe menu designs.
Here are some tips you should keep in mind for your menu design:
1. Every placement of your element really matters.
2. Do not include images carelessly.
3. Try and consider bold typography.
4. Adding a ‘Special’ element makes your menu extra special.
5. Beware of your price alignment– use nontraditional pricing.
6. Do not underestimate the power of color
7. Make use of box and lines to organize your free menu items
8. You can set the tone with the use of typography
9. Do not underestimate the description of your menu items.
10. Create multiple menus: a digital one and a tangible one.
Designing a menu can be stressful and challenge but it can also be fun. Just make sure that you have made sure that the important factors of your menu have been included. You may also see