Vouchers are a form of redeemable transaction worth a certain amount of money, and which can only be spent on specific reasons or on goods. It’s basically just a card or a piece of paper that you can purchase to exchange for products or services worth the same amount you’ve used to buy it. You may also see receipt voucher examples.
Vouchers are a particularly effective marketing tool that can be used in a number of ways. For example, you can give one to a loyal customer as a thank-you present. Receiving the voucher will be a positive experience for the client, and the great customer service will encourage him to continue patronage in your store. He may even share his good feedback about your brand to his friends. That would mean free advertisement for you.
You can also make elegant vouchers redeemable whenever customers purchase your products. This would mean that they will have to come back to your restaurant to use the voucher because they would consider it a waste if they don’t make use of the discount they can claim with it. So the customer will come back with a, say, $10 voucher to consume a meal that would cost them $40.
They did save money from the transaction, but you gained profit from it too. Also, you’ve successfully lured customers to dine again at your restaurant. Although it will cost you, it’s still considerably cheaper than alternative methods of customer acquisition. You may also see shopping voucher designs & examples.
With a voucher, you are effectively making the dining experience that awaits customers to be more visible, depending on how you design the space on the tiny card. This can add significant impact on the products you offer making them more inviting. It gives you the chance to promote any trait or offer that is unique to your establishment, which means that it can help you stand out from your competitors. You may also like gift coupon samples.
Your customers who purchase or receive free restaurant vouchers from you may also choose to give it to somebody else. In their perspective, it’s just a friend innocently giving a voucher to a friend. But, to a businessman’s view, it’s a customer recommending a restaurant to a prospective customer. You may also check out business voucher examples.
If the receiver of the awesome voucher tries your restaurant and decides that he likes it, there is a great probability that he will return for more purchases. This can increase your number of loyal customers, and loyal customers are always good for the business.
There’s also the reliable fact that many vouchers are not redeemed by their owners until they eventually expire. This is a great disadvantage to the owner of the voucher since they’re basically throwing money away. Money that you have luckily caught. If a $10 voucher wasn’t used, that means you just gained $10 for doing nothing. You might be interested in summer voucher examples.
Your attractive vouchers present your name to the public. It’s basically an extension of your physical store. Which means that whatever impression customers will have about your voucher, they will also have about your brand. It doesn’t even matter whether or not they’ve tried your food. The first impression doesn’t always last, but it does leave a pretty appreciable mark.
For this reason, it has become a part of your job to make sure that your voucher is presented well. This is a tool to show off your store. It’s just another marketing strategy that will advertise your services and your brand. It will help you reach people who may not even have known about your services. You may want to project the best image for that.
Whether you are a small business or a large conglomerate, there are many benefits that selling vouchers can offer to you. They are very easy to sell, they provide a quick stream of revenue, and they help bring in more customers. Vouchers are also gaining more and more popularity, and this trend can increase your chances of effectively selling them. You may also see prize voucher designs and examples.
But we must still not rely on the fact the gift cards are easy to sell. Exerting effort into its production is still part of our job. Creating and designing your own gift cards can be a large undertaking. Which is why we will be giving you tips on the basics of designing one.
This is a great idea especially if this is the first time that you’re introducing your voucher program to the public.
You would want it to catch the attention of your targeted customers to make them aware of the availability of your vouchers, and to encourage them to purchase. Unfortunately for you, your competitors have already produced vouchers for their stores, which means that if you want to stand out, you’re going to have to double your efforts. You may also like cash voucher designs and examples.
Using materials that your competitors never thought of using is a great way to stand out. Instead of relying on boring old paper as the main material for your voucher, experimenting with unconventional materials can easily give your voucher a more unique look. You may also check out spring voucher designs and examples.
These three are just some of the best ways you can sell vouchers more effectively. Think about what’s most appropriate for your business, and what sort of elements can work well with the concept you have adapted for your restaurant.
There is a reason why holiday-specific and seasonal gift cards are common among businesses: it’s because they work! If you produce vouchers especially for Christmas, Valentines, or graduation, you are making it more appealing to your customers. Instead of stressing about what to give, you are giving the public the chance to sit back and order a seasonal voucher from your business as a gift. Problem solved, profit earned. You may also see expense voucher examples.
Of course, there are always disadvantages to investing in holiday-specific vouchers. First, they may cost you more than an all-year round voucher. Second, the holiday may not give you enough time to sell all of the vouchers you have produced especially for that year’s holiday. You may also like meal voucher designs and examples.
So if you don’t want to produce vouchers specific to a holiday like Mother’s Day or Father’s Day, at least think about investing in seasonal vouchers. Those that are themed for winter, fall, spring, and summer can help you take advantage of the additional customers during these seasons, but don’t require you to invest in holiday-specific voucher designs. You may also check out travel voucher examples.
Simplicity is your main tool when it comes to designing vouchers. Of course, we want to make them both unique and visually appealing, but if we cram too much information on it, too many elements and details, it’s not going to be very effective.
Focus on keeping things simple. Contrary to common belief, visual impact can be maximized if the branding information on the voucher is clearly visible. So instead of throwing every single design you can think of, try to create an organized streamline of designs that can make your customers want to buy your vouchers, instead of wanting to throw them into the trash for looking so ghastly. You might be interested in food coupon examples.
We’ve already discussed how your vouchers are a great marketing tool. You see, when a person buys one from you, they’re basically carrying a miniature billboard of your brand. Which means that they are unconsciously providing you with a free advertisement. You may also see discount voucher examples.
Knowing this, your logo must be the first thing that people will notice about your voucher. That is, aside from the virtual orgasm which your voucher’s design will be giving them. You’re free to use all the design you want, but your restaurant’s logo must still be noticeable beneath it all.
If your logo is clearly visible on your card, it can be spotted more easily on store displays, which can increase your chances of actually selling them. It will also reinforce your brand identity, and make people more familiar with your store. You may also like thank-you voucher designs and examples.
Yes, voucher criminals also exist. There are people who engage in fraudulent activities just to steal the data in vouchers. After all, every single one of those cards has a monetary worth. So aside from making sure that you elegant cards look great, you also have to make sure that they are secure.
Here are a few security features you can consider when designing your vouchers:
Although you won’t go bankrupt just because some bad guy stole a few of your vouchers, exploring other security features is still important. When you sell these cards to customers, you want to make sure that they are protected from common fraud, and that you don’t lose any money to thieves.
These vouchers aren’t just beneficial to the store that produces them. Customers can also profit from them. First of all, these vouchers are flexible. A customer can purchase them without feeling the need to use them immediately. Although it has an expiration date, it still leaves its holder ample time (about two years maximum) to leave it waiting in their wallet before choosing to spend it. You may also see marketing coupon examples.
These restaurant vouchers also have a variety of offers and experiences depending on the customer’s budget, which means that he has the ability to choose.
Vouchers are also readily available. They can even be purchased online (depending on the restaurant, of course). They can custom-make a voucher depending on their preferences. With just one click, they can acquire a voucher they chose themselves, which they can spend anytime they want. You may also like fitness voucher designs and examples.
Voucher buyers can also send one to their friends as a gift. There is also an option where they can attach a short message to it, so that the receiver can feel as if they’re receiving an individualized gift.
For friends who have a massive love for good food, restaurant vouchers are a perfect gift for them. Or if a customer simply wants to treat a friend to a free meal of his choosing, he could send a restaurant voucher with which he can purchase a free meal. In cases where giving cash is deemed inappropriate, vouchers are a perfect alternative. You may also check out discount coupon examples.
Using vouchers for your restaurant business has many great advantages. And should you have difficulty in designing your own, there are many awesome designs posted in this article that you can use instead.