Commonly, when customers would want to check out the items that you are offering, they will be asking for the details of the item as well as the price. In order to give them a concise and precise details of your products and services, an advertising brochure can take the center stage. It does not only provide the information on the list of your available items but also promote them and encourage the readers of the brochure to take action and make a purchase.
An advertising brochure, for it to be effective, must have the following important elements.
Appropriate Format or Fold: This pertains to the fold of the brochure you are going to create. If you are creating for a client, you must discuss this with the client and come up with a specific type of fold that is appropriate for your content. On the other hand, if you are designing for your own brochure, take time to assess which brochure fold would be effective considering your content. For example, if you need to post large photos in your brochure, you must not choose trifold or z-fold or any fold that would lessen the space of your panel. So, it is really up to the content of your brochure to decide which format is appropriate for your brochure.
Compelling Headline: If you want to grab the interest of people, you must write a compelling headline on the face of your brochure. A good-quality photo would also help in explaining your headline. Your headline must be concise and direct to the point. Its font size must also be bigger that the other text, highlighting its importance in the overall design.
White Space: Other people might think that they must fill every gap and space of a brochure in order to maximize the space. However, you must not forget that a white space is also needed in giving the other elements of your brochure a room to breathe. A white space will also help the vision of the reader be directed to the main point.
Appropriate Colors: Choosing the right colors for your advertising brochures in also important as colors can add a feeling and personality to your design. More on the tips with regards colors can be found on the next section of this article.
Page Bleed: A page bleed is also an important feature of a brochure. It pertains to the margin or allowance that must be set in order not to cut the some parts in your brochure when the sheets are already printed. This is so because brochures are usually printed in sheets larger that the actual size of the finished brochure. So, when you will not set an allowance for the edges, there is a tendency that some contents in your page will be cut.
Right Paper: Choosing the right paper would also help you achieve a good-quality design and output. It is an element of your advertising brochure that you must not taken for granted as this will surely have a great impact to your brochure.
Printing and Embellishments: While designing and making a layout in your computer is important, printing and the final output, too, is equally important. Normally, printing the brochure would seem boring and repetitive task. However, printing can be enhanced through embellishments and techniques which may be as follows:
Letterpress. This involves the process of inking designs or elements which are then pressed into the paper to create a nice and exciting look and feel.
Die cut. This can be done by cutting irregular shapes that are created in the paper, creating some unusual effect and finishes to your invitation.
Varnish. In order to add an extra gloss to your paper, a varnish can be applied.
There are still many other printing and embellishments techniques that are widely used but the ones presented are the most commonly used ones.
Choose an appropriate fold. The first thing that you must decide on your brochure is the type of fold that you will use; the simple and most common is the bi-fold brochure. You have read above that the content of your brochure may determine the kind of fold that is appropriate for your brochure. As you go further on this article, the type of brochure will also help you determine which fold suits best for you.
Work on your brochure cover. Your cover is the first thing that would welcome readers to your brochure. Hence, it must be compelling enough that they will be interested to open your brochure and thoroughly read its content.
Set the tone with the color. The color of your brochure will set the tone of your content. You can either choose colors that are related to they type of industry you are in. For example, if you are dealing with natural products, you can choose hues and tints of green, or the colors that would represent your branding.
Choose appropriate fonts. Choose fonts that are legible and professional for a formal brochure. As much as possible, avoid cursive fonts, and only choose two to three family fonts. If you want to highlight something or set a phrase apart from the others, you can set the same font in bold or render it in italics.
Choose readable font size. While it is true that you are conserving space in your brochure in order to fit in all the important information in a small space, always consider the readability of your text.
Organize your content. The flow of your text and your content must be organized in a manner that the reader can easily relate and connect one part to another, having a continuous flow of the information presented.
Include good-quality photos. Photos can grab the interest and attention of most people. So do not forget to include photos relating to your content that are of high quality and are not pixelated.
Organize with boxes. Boxes can help your information organized and systematized. They can also be used if you want to separate certain facts from the rest in order to highlight them and give them priority.
Recheck and proofread. Lastly, before you send your brochures to print, do not forget to recheck and proofread the content, making sure that there are no spelling and grammatical errors and there are no misplaced or deleted images.
Types of Advertising Brochures
According to the purpose it serves, there are several types of brochures that are perfect for your specific needs, and these are as follows:
Sales brochures serve as a presentation for the clients of the products and services that an entity is offering. They are important in the sales process as they are point-of-sale materials that aid in providing product information. They can be commonly seen on countertops, racks beside the counter, and on the customer information area. Because they must be something that can be easily stacked and not take up much room to store, the suggested folds for these brochures are z-fold, double parallel fold, and roll fold.
These brochures are perfect when you have an upcoming event regarding your products, services, or company as a whole that you would like to promote. Although it is suggested to use a no-fold brochure, if your need to include a lot of information in your brochure, especially when you are organizing a fundraising event, fun run, and charity sports tournament, you might prefer to make a z-fold event brochure in order to accommodate all the necessary information that you need to include in your brochure while maintaining its classy look.
These brochures are something that must be present in the offices of organizations as business entities. While they primarily provide the information regarding the firm, they also serve as an advertising material since they promote the name and brand of the entity, through proudly presenting the history of the company and highlighting its accomplishments and important contributions to the society. Trifold, gate fold, and double gate fold are the ideal folds for company brochures.
These brochures support the sales team in a way that they act as a point of reference when customers need to understand the product better, making the life of salespeople easier and allowing them to hand in the basic and technical information that the client needs in one move so they can entertain their customers’ other concerns. No-fold or half-fold brochures work best for this type of advertising brochure.
This is another important advertising brochure since it serves as a bridge between you and your potential client. Letting people buy from a company that they never heard of is tough. Hence, it is the role of the mailers to give a direct information about your company and the products and services that you are offering. This would also enhance and boost your branding and owning a space in the market since you are working in letting people know about you.
Sizes of Advertising Brochures
Here are the most popular sizes of brochures:
Tri-fold (8.5 × 11 inches)
Half-fold (8.5 × 11 inches)
Single-gate fold (8.5 × 11 inches)
Four-panel fold (8.5 × 14 inches)
Double-gate fold (8.5 × 14 inches)
Z-fold (8.5 × 11 inches)
Four-panel accordion panel (8.5 × 14 inches)
Four-panel roll fold (8.5 × 14)
Five-panel accordion fold (11 × 25.5 inches)
Eight-panel roll fold (11 × 17 inches)
Tri-fold + half-fold (11 × 17 inches)
Tri-fold + z-fold (11 × 17 inches)
Half-fold + half-fold (11 × 25.5 inches)
Sixteen-panel fold (11 × 25.5 inches)
Create your own advertising brochures now in order to boost your sales and enhance your branding through the above examples, templates, and samples of advertising brochures.