The world of fashion is one of the most thriving industries of today’s age. With advertisements, endorsements, and sponsorships worth millions, there’s no doubt that some of the biggest names in fashion have influenced society in ways we would never have imagined. Because of this, entering the industry can be quite difficult for any type of business. Apart from a good business plan, you have to come up with an effective marketing strategy for proper exposure. With that in mind, an eye-catching logo design should be on top of everyone’s to-do list.
When drafting the design of your logo, you have to consider the elements to include. Does it symbolize your brand in every aspect? Are you satisfied with its overall look? You should never settle for anything mediocre, or you’re likely to end up changing it after a few years. Though there’s nothing wrong with wanting to enhance your existing logo, there have been multiple instances where top brands have gained negative feedback from their customers due to a slight change in their logo design.
Every company that wishes to expand or establishes itself in the market is in need of a good logo design to keep their audience interested. The kind of logo you choose or create, whether it’s a flat logo or a 3D logo design should accurately reflect your company as a whole. It doesn’t have to bear an extraordinary, over-the-top design, as simplicity can always go a long way for any business.
In the fashion industry, not everyone is familiar with the faces behind some of the biggest brands. It’s not like designers and entrepreneurs would be keen on painting their faces on the products they offer. But when we talk about their logo designs, it’s a whole different story. It’s almost impossible to think about a famous company without it’s logo coming to mind. This is why it’s important for entrepreneurs to create a good company logo that can help strengthen the image of their brand.
Some business logos may look good, but you also have to question whether or not it relates to its market. Most effective logo designs possess a powerful symbolic association that people can easily remember. In the world of fashion, most designers even choose to showcase their names through a monogram logo or logotype to efficiently and effectively build their brand. Let’s look at it this way, even if your products or services satisfy your customers, if they can’t remember what company is behind it, then your logo failed to deliver its purpose.
Not only should your logo design be attractive, but it should also make your company seem credible enough for your audience to trust. The reality is, most customers would judge how well you can deliver your products and services based on the design of your logo. This is because your logo serves as a visual representation of your company, which in turn, becomes the perception made by your customers. This is why logo designs for startup businesses must be carefully thought through, as this can play a significant role in the impression you leave your audience.
Think popular brands like Louis Vuitton and Chanel. These companies have gained international success thanks to a strong brand recognition, and the design of their logos have created a trademark in the industry as well. Your logo is meant to represent your brand in a way that you want to be known for, and these companies have done just that. The sleek design of their logos is simple yet memorable, exactly what their companies stand for. Your logo design would show your prospective customers that you’re serious about your business and that you’re committed to serving their every need.
A logo is often designed for a company to communicate with its prospective audience through visual design. But sometimes, designers and clients can get carried away with what they want their logo to look like, that they often oversee the mistakes they are making.
To help you get started with your logo, here are 5 common mistakes in logo design that you should avoid:
If you want to produce a unique logo design, following the latest trends won’t do you any favors. Trends are good for in-the-moment scenarios, but you must keep in mind that trends are likely to fade over time. Not only that, it would difficult for your customers to identify your company, considering there are a hundred other companies or organizations possessing a similar logo design.
When designing a logo, it’s standard practice to use a vector graphics software, such as Adobe Illustrator. Using a vector graphic design ensures precision and consistency in imagery, as a vector graphics produces smooth, clean lines as to pixelated ones in raster images. Although some designers opt to use Adobe Illustrator along with Adobe Photoshop, it would be best to stick to Illustrator to maintain the quality of your logo design. Additionally, this would make scaling and edit a lot easier because vector images tend to adapt to other medias effortlessly.
Flexibility is a key factor in designing a logo. If your logo doesn’t leave a positive effect in black and white than when it is in color, it would be best to rethink your design. Remember, there are different elements that must be considered when designing a logo, the use of color might as well be the last thing you should worry about.
For those who wish to add text to their logos, choosing the right font plays a crucial role in the overall look of the design. Every font style has its own personality to offer, so you have to make sure both the image and typeface compliment each other accordingly instead of one overpowering the other. Keep in mind that using more than two fonts for your logo can cause confusion, so restricting the number of fonts you use is highly advisable.
This is where “less is more” comes to play. Although details can do wonders in captivating your audience, it’s still a make-or-break situation. You have to consider how the logo would appear on different mediums and how it may look from a distance. When printed in a smaller size, your logo might seem like a smudge caused by printing, or it may even be perceived as a different image than what it actually is.
Designing a beautiful logo for your business is one of the best marketing strategies to help you start out in the competitive industry of fashion. But you don’t have to pay thousands to hire a professional designer to the job, because all it takes is an eye for art and a clear image of what you want to achieve. Here are some things to keep in mind:
At the end of the day, it’s not about who designed your logo or the majestic history behind it, it’s about creating a deep connection with your audience.
Your business logo should represent the values that your company holds, your vision for the brand, and how you relate to the public. Design a logo that is timeless enough to withstand the evolving trends, while being attractive enough for people to remember. You’d be surprised how a good logo design can actually impact your customers.