What is the first thing you notice about a product? Is it the label? If so, you’re one of the many consumers who care about the items they put in their carts. Labels are more than just a decorative element that marketers add to entice shoppers, as they also provide key information about the product being sold.
Given the role that a label plays in the marketing and branding aspect of a product, knowing how to create an effective label is essential to both the business and its customers.
Here are the basic elements of a label:
1. Graphics: This is an element of the label that has the power to draw attention from even the coldest customers. The colors and images of your label would depend on a number of things, such as the kind of container being used, the color of the product, and the message you want to convey. However, it’s important to study your market demands and competitors before you incorporate any visuals to your layout.
2. Readability: Your choice of fonts is just as critical as your selection of colors and graphics. A label that is hard to read is a label worth ignoring. Not every buyer has the time nor the patience to decipher what your label says. Even if you have caught their attention, they won’t spend another minute trying to understand what is written in your product label. Some factors that can affect the readability of your label include the fonts you use and the placement of elements.
3. Material: This is something you must consider even before you begin with the design process of the label. Keep in mind that the material you use may affect the overall appearance of your final product label. Common material choices include a white, clear, or cream textured paper. A vintage label, for example, may be printed on a textured cream paper to produce a handcrafted image. While your options may vary depending on your purpose, it’s best to choose the most flexible material available to help emphasize the text and graphic elements you plan to include.
4. Finish: You can choose between a glossy and matte finish for your label design. A matte laminate offers a classy and chic look that makes it easy to read, whereas a glossy finish provides a shiny, reflective appearance that will make the colors of your label seem more vibrant. If you’re having trouble deciding between the two, feel free to test it out to see what works best for your label.
5. Size: The size of your label would depend on the type of container it is attached to along with the branding information that consumers will see as they browse the aisles of a store. You can use one large label that wraps around the material or a separate front and back label to cover both sides of the product.
6. Contact Information: Every company should have their contact details printed on the label. This intends to give customers a way to reach you in case they have any questions, concerns, or suggestions that need to be raised. Not only will it help increase consumer engagement, but it will also turn your label into an active marketing tool. A phone number, email address, website, and physical address may be included on the label to boost traffic to your platforms. You may also see luggage label examples.
Now that we know what makes a good label, it’s time to translate this knowledge into the actual output. Crafting a label is pretty easy as long as you know what to do to make your label stand out. Refer to the step-by-step guide below and you should have an eye-catching label in no time.
1. Conceptualize on a design: Begin with a rough draft of your label. Brainstorm on different ideas that suit both your purpose and objectives and start from there. Creating an outline of what to include in the label provides you with a checklist that you can use as a guide. This will build the foundation of your label design to ensure a smooth flow and execution of steps.You may also see address label examples.
2. Get started with your label: There are two ways to craft your label: to build it from scratch or to download a template. There are many applications that enable you to create a label using the tools they have available. But if designing a label from nothing overwhelms you, don’t hesitate to use a template instead. What’s great about ready-made templates is how they are specifically designed to meet industry requirements, so you won’t have to worry about finding the appropriate format and dimensions for printing.
3. Customize your content: One way to set yourself apart from the competition is to have a unique design. Thus, it’s important to personalize your layout according to how you want to be identified. Consider colors, styles, and other elements associated with your brand. By doing so, consumers may recognize the quality of your products based on the effort you have exerted on your label design.
4. Apply the finishing touches: Once you have your brand name, business logo, and product information in place, don’t forget to review your content for any mistakes that need to be changed. Look out for simple errors in the alignment and placement of items as well as in the spelling and grammar of your text. If you’re satisfied with your final draft, you can forward a copy of the label to your printing team for production.
Attracting customers as your product lies in a sea of competitors offering the same benefits can be pretty challenging for most marketers. The first thing a shopper notices from your product is its label, which is why it’s important to design a label that can garner attention and encourage a sale. Found below are a few tips and tricks to help you achieve that:
A label can be anything from a piece of paper to an imprinted metal. It contains useful details about the product which may be beneficial to the user. However, some labels differ in terms of content and usage. To learn more about these labels, let’s have a closer look at each type:
A private label refers to the goods that are manufactured for a retailer to sell under its own brand name. Details about the product are specified for the manufacturer to know what goes in the product, how it is packaged, and what the label looks like. A contract agreement is often made between the manufacturer and the retailer to ensure that the private label products are produced and delivered as planned. This allows the company to have control over production, pricing, branding, and profitability.
Generally, labels are used to identify a product. This enables a consumer to differentiate the product from the rest of the items on the shelf. It’s a key feature in marketing that raises awareness about the product through the information written in its content. A label may also prevent dangers caused by the product being misused, such as those found in warning label designs. Along with packaging, labeling should add to the visual appeal of the product to prompt a sale.
Like a book cover, a label can impact the way a viewer perceives the product being offered. The system and materials used to create the labels leave an impression that cannot be made twice. If you want to communicate the value of your products, you need to prove that your products are even worth the attention at first glance. This will build a level of interest among potential buyers which will prompt them to pick up the item and make a purchase. Keep in mind that the packaging, design, and labels of your products are a reflection of your brand.
Understanding the importance of labels and how they are created are key steps in marketing that should never be overlooked. So the next time you find yourself in need of a label, make sure to refer to the templates, examples, and design ideas provided in this article.