Sometimes words aren’t enough to get a specific message across to a desired audience. You need striking visuals to make a point, pique curiosity, or build anticipation. This is usually achieved with the help of a poster design. However, creating your own poster from scratch can be an overwhelming task, especially for beginners. It involves a thorough process of brainstorming, drafting, designing, and printing until you can finally obtain an effective poster design.
The content of your poster is critical to its success. To some, creating something that’s easy on the eyes might seem like the end goal here, but not everyone realizes how important it is to make a poster that conveys the right message. So before you begin conceptualizing on your design, take note of the following components of a good poster:
Your project leader has just assigned you with poster duties. Since designing a poster isn’t exactly your strength, you find yourself staring blankly at your computer screen for the past thirty minutes. You could either scream, panic, and move to another state, or face the music and make the effort to accomplish something worth viewing.
Learn how to create a poster on your own with these easy-to-follow steps:
1. Determine an ideal format: How will the poster be used? Do you need a large one to attract the eyes of passersby? Or a small one to be distributed in bulk?
The purpose of the poster will help you determine the exact size, layout, and format for the visual you are making. Once you have a format picked out, you can easily come up with a framework to work with.
2. Conceptualize the content: The idea is to capture the attention of viewers with only a single glance. Think of a catchy slogan or a huge visual that people are sure to remember. It needs to be interesting to keep people engaged, yet simple enough for everyone to understand.
3. Use color to attract attention: Perhaps you’d want to do your own research on color psychology to learn more about how colors are applied in advertising. Bear in mind that your color selection can either make or break your poster design, so try not to go overboard with the rainbow hues or the warm and cool tones.
4. Decide on graphics and typography: Text is the bread and butter of your poster. Without it, it would be difficult for viewers to understand what your message really is. Imagery is another visual tool to value as well, as this is often perceived as the supporting material for your text. Together, choosing the right graphics and typography to use will greatly influence the outcome of your poster design.
5. Clean up the clutter: Once you have everything in place, it’s time to omit the unnecessary details on your layout. You can do this by giving your poster the old once-over, or having someone look at your poster from a new perspective. Does it look good? Is anything out of place? Filter out the clutter and make the required adjustments from there.
Since we’ve already established the steps necessary to create a good poster, perhaps we could enhance your current layout with the help of the following tips:
1. Make it easy to read: The general purpose of a poster is to raise awareness about a particular product, event, or campaign. Thus, key information should be easy to read from a fair distance for viewers to comprehend. You can start by making a headline, which is the central and largest text element in the design, followed by its supporting details, and a fine print.
You can test out the readability of your layout by standing from a distance viewers are likely to be when they come across your poster.
2. Create one big visual: Whether it’s an image, an illustration, or a text, it’s important to use a dominant visual to catch the eye. This should be something that is directly related to your main message and enough to keep viewers intrigued. However, you also need to be careful when layering images and text. Each element must have enough contrast to make them independently readable.
3. Utilize plenty of space: Unlike a promotional flyer, posters usually possess a wider work space for your design. This allows you to add more elements to help emphasize your message. The extra spacing might seem a little funny at first, but this can dramatically increase visual impact and readability at distances for passersby to notice. Some places you can maximize include the spacing between individual texts, lines of texts, around interior margins of the canvas, between images and text, and around the most significant elements in the design in which you want to garner the most attention.
4. Include a call to action: How do you want people to respond after seeing your poster? Do you want them to purchase tickets to your event? Call a number? Come to your store? Vote for a certain candidate? Figure out what you want people to do, then you can create your call to action. This must be evident in your poster for you to acquire a desired reaction.
5. Experiment with typography: Though this is basically illegal in some advertising materials, the great thing about posters is that you can go crazy with beautiful typography. Since ten font choices in one location is still sinful in the world of design, consider this as an opportunity to experiment with bolder, bigger, and wider typefaces. The perfect font can help you set the tone just right, and convey an appropriate mood for your message.
What makes posters different from other art mediums is how they are made up both graphic and text elements. Not only are they eye-catching and artistic, but they’re also informative enough to generate a correct response from a targeted audience. Posters are used for a wide variety of functions in the field of business, academics, fine arts, and more.
Let’s take a look at some of the most common types of posters and how they are used:
While there isn’t an official standard size for posters, printing and advertising companies have been using the same consistent sizes for poster printing over the decades. So if you’re having trouble choosing an appropriate poster size, you can refer to those listed below:
Designing a poster? Here’s a quick run-through to address all your possible questions:
Plan. Design. Review. Print.
These four words are pretty self-explanatory, so there’s not much to add. You have to keep yourself focused on the tasks required for each stage before proceeding to the next. The steps listed in this article provide you with a guide on how you can get started with your poster design.
Unsurprisingly, the type of paper used for printing a poster is called a poster-paper. It weighs around 100–130 grams, and it’s either coated on one or two sides, depending on whether it’s an indoor or outdoor display.
A poster is generally used to communicate information about a particular matter for a specific audience to grasp. Because these promotional materials can be distributed and displayed in just about any venue, they help increase exposure about the matter in question.
Today, we encounter different types of posters that have become an integral part of various political, educational, and cultural movements. The secret is to create newsworthy materials through graphics and text to express an idea in a creative manner. In addition to the designs and examples presented above, you can check out more poster templates over at Template.net.