Promotional flyers are one of the most cost-effective ways to get your message across to a target audience. They can be used in various fields and industries for different purposes. But the best part about a promotional flyer is how they’re made out of light-weight materials that require only a little of your time and effort to create. So what’s the secret to creating a promotional flyer that’s worth keeping? Its designs, of course!
But before we discuss anything further, let’s first tackle the basics of an average advertising flyer. You can also check out template.net for more about promotional flyers, along with a couple of templates and examples in the said category.
Many businesses assume that the “whatever works” type of mentality would get them far in the world of advertising. But the truth is, while the right elements can leave a positive impact with prospects, the wrong elements may take a toll in the kind of look and feel you’re going for.
Here are some of the key elements that every good flyer design should have:
Headline: Similar to brochure designs, a good flyer must have an eye-catching headline. This goes beyond the works of mere words, as the design of your headline can also make your flyer “pop.” This should be enough to direct the eyes to the main message and encourage a prospect to keep reading, rather than just throwing the paper away. Focus on making a statement with the help of a correct font choice and positioning.
Graphics: Graphics are a vital element of any advertising material. This is added not just to enhance your flyer’s appearance but to evoke an emotional response from readers as well. It should tie in to your company’s brand identity, as well as your product or service offering.
AIDA: AIDA, which stands for Attention, Interest, Desire, and Action, is an essential component to consider during the planning stage of your flyer. A “pretty” layout may catch the eyes, but this won’t be enough to keep readers engrossed. The flyer design must be able to capture the attention of prospects, build a level of interest to keep them engaged, create a desire for the product or service being offered, and encourage a specific action from readers.
Selling: The sales angle of your flyer is an important factor that must be prioritized. You have to give consumers a reason to buy your products by conveying what it can do for them and how it can serve their personal or business needs. Once this has been established, including your contact information should then be a priority.
Goal: Before you can create a promotional flyer that’s worth reading, you need to have a purpose for making it. Are you introducing a new product or service offer? Or are you simply advertising one of your existing goods to spike up sales? Whatever your reason may be, you have to depict this accordingly in your flyer design. It’s also essential to have this conveyed through your call to action.
Here’s how you can design the perfect promotional flyer in nine simple tips:
1. Plan out your concept.
The first thing you would need to do is to conceptualize your design. This will help you determine the ideal layout and format for your flyer. It’s best to think this through before moving forward.
2. Decide on a format.
Want to promote an offer? A one-sided flyer would do. Hoping to deliver more information about an event, product, or service? A two-sided or three-sided flyer would be most suitable. This would usually depend on the amount of information you wish to deliver with your flyer.
3. Keep it simple and direct.
Quit stalling and go right to the main point. Instead of overwhelming your readers with too much information, you can deliver your message correctly by maintaining a brief and concise content. This is crucial because most people tend to skim through the flyer rather than actually reading it word-for-word.
4. Maintain a logical structure.
A good way to separate and highlight certain sections is to experiment with typography. You can use bold or italic for emphasis, or you can simply change the size of your font. This will help organize your content and make your flyer appear more attractive.
5. Make use of graphic resources.
Images and illustrations both constitute as graphical elements. Since words aren’t enough to grab a person’s attention, you have to make use of colors and figures to impress readers and portray your company values.
However, you have to choose them carefully, as the wrong photo can ruin your entire branding identity.
6. Choose a suitable paper material.
Apart from expressing feelings, the type of paper material you choose can greatly influence your flyer’s durability as well. You have to choose a material that fits your design and the kind of emotion you hope to convey.
7. Provide contact details.
NEVER forget your contact information when creating a flyer design of any type. This can be your company’s website, telephone number, email address, or social media profiles. If your flyer is designed to promote a particular product or service, the least you could do is to give prospects a means of contacting you. This way, the receiver would want to keep your flyer for when they might need your services.
8. End with a call to action.
This part can’t be emphasized enough.
Your call of action is directly associated with your main goal. It’s a subtle yet impactful way of making a sales pitch to generate a desired response from your audience. If you want to reach your target, you have to be clear and specific with your CTA.
9. Proofread before printing.
A little mistake can sometimes leave a noticeable impact, especially when dealing with a very particular audience. Imagine what people would think if you misspelled a word, or committed a grammar mistake somewhere in your flyer. It’s even worse if the mistake was made in printing, as your output could be a lot different than what you expected.
Designing a marketing flyer might seem like a nerve-wracking experience, but it doesn’t have to be. If you’re having trouble crafting the layout of your flyer, these tips might come in handy:
Once you have finished with your proposed layout, you need to select the type of paper you plan on using. While there may be a wide range of forms, sizes, and finishes for you to choose from, the following are the most common promotioanl flyer types you’re likely to use:
The flyer size you choose should depend on the amount of information you hope to deliver. This would be a lot easier to determine if you begin with a rough draft of your layout for better analysis.
Now that we’ve established the basics of a promotional flyer, you probably have a few more questions you’d want to clarify, such as those listed below:
The process of creating a flyer is extremely easy. You don’t have to be a magician to whip up something impressive, what matters most is your ability to craft a flyer that is both attractive and informative to your target audience.
You can start by brainstorming on the textual and graphical content of your design. This should be tailored according to your goal and purpose for creating the flyer. Next, you have to choose a vector design editor, Adobe Illustrator, to outline your content. This is where the magic happens, so using a good editing tool is vital to the success of your project. You can then begin designing your flyer based on what you have conceptualized. After which, the flyer design may be forwarded to the printing room for finishing touches.
Generally, you would have to choose between a matte finish and a glossy finish for your flyer. This would depend on the kind of output you wish to produce.
A flyer can be used for a wide variety of reasons. It could function as a promotional tool, a message transmitter, or a bridge between businesses and their customers—all of which serve a shared goal.
The primary purpose of a flyer is to showcase a particular product or service offering to an audience, or to raise awareness about a certain brand, or both. This would depend on the main objective the advertiser is aiming for.
In a world where social networks and digital media reign the marketing scene, it’s important to recognize the role of flyers and other traditional media in terms of advertising. Despite the advancements of technology, many people still value the tangible nature of these materials as they often communicate directly with its receivers. This makes it a perfect option for your multi-channel marketing efforts as well.
Flyers are a useful communication tool for product and/or service promotion. It’s simple and sophisticated enough to leave a positive impression with potential clients and customers.
For more information about promotional flyers, you can head on over to Template.net for an amazing selection of flyers designs, examples, and templates.