19+ Voucher Examples, Templates & Design Ideas in PSD
Every business entity must know the value of customers and the ways and strategies in order to keep them. Among the strategies that will work is giving them promos or discounts and any other items that are worth more than their value. Vouchers are common examples of promos and effective strategies that marketers launch in order to keep the customers interested.
In creating a voucher, you must tailor it for your specific purposes. Properly designing your voucher can surely help in attracting more customers, thus effectively boosting your brand in the market. To help you with that, here are incredible voucher templates and designs that you may refer to.
Elements of an Effective Voucher
For your voucher to be effective, here are the important elements that must comprise your voucher.
1. Value and advantages: A good voucher design must also have good value. People will be interested in your voucher because of its great value. Hence, you must carefully analyze, evaluate, or assess the value of your voucher to ascertain whether you are giving too much or you are only giving less.
2. Graphics: The graphics of your voucher, although may not add value, will certainly increase the chance that a lot of people will be interested in your voucher. When compared to a plain voucher, a well-designed one will surely be the one to be picked by a prospective customer in terms of visual presentation.
3. Unique number: A voucher must also have a unique serial number to indicate the authenticity of the voucher and to prevent possible fraud or duplication. Note that the serial number must be unique, and you must have no two vouchers with a similar identification number. You may also see expense voucher examples
4. Terms and conditions: The criteria and the terms and conditions for your voucher must be clearly specified in your voucher to avoid misunderstanding. It must be direct and concise, and it must answer all possible questions of the customer.
5. Expiration date: Whether you are creating a food voucher, drink voucher, or any other vouchers, you must set an expiration date for the voucher. Expiration dates are important because they encourage an immediate sale, thus urging people to make impulse-buying decisions. It has been observed that many people would make a move only when it is near due. Hence, having an expiration date will prompt them to immediately grab the chance before it is due.
10+ Voucher Templates
Travel Voucher Template
Business Voucher Template
Food Gift Voucher Template
Free Gym Discount Voucher
Free Gift Voucher Template
10+ Voucher Examples
Cafe and Restaurant Gift Voucher
Din Tai Fung Voucher
Fitzpatrick’s Restaurant Voucher
Foodfare Meal Voucher
Food Gift Voucher
Hotel Food Voucher
Lagoon Restaurant Voucher
Restaurant Food Voucher
Restaurant Gift Voucher
Types of Vouchers
Vouchers can be categorized according to the advantage it provides to the customers. Here are the common types of vouchers that you must know.
- Discount voucher: This is among the most common types of vouchers that you can find almost everywhere—in grocery stores, restaurants, and even online stores. This is a form of a certain percentage less from the original price. The percentage discount usually ranges from 5% to 50% discount. For example, if a customer buys a $10 drink and presents a 10% discount voucher, he or she would only pay $9 for the drink.
- Voucher equivalent to a certain amount: Similar to discount vouchers, this type of voucher provides a discount to the holder. The difference is that a specific amount is indicated on the voucher. For example, if a customer buys a $10 drink and presents a voucher with a value of $2 dollars, the voucher would grant the holder a $2 discount from the original price. Hence, the customer will only pay $8.
- Buy-one-get-one voucher: This type of voucher warrants the customer to get one item for free if he or she buys one. This means that the item is discounted for 50% because you are only paying the price of one but getting two items. You may also see receipt voucher examples.
- Buy-several-get-one-free voucher: Similar to the previously discussed type of voucher, this type of voucher provides a one free item to the customer. However, in this case, the customer must buy several items in order to avail the promo. For example, a customer will get one free drink if he or she will buy four drinks.
Here are the frequently asked questions regarding vouchers and their answers:
What is an e-voucher?
This is a kind of voucher that is available online. This is the online version of the printed vouchers although e-vouchers can also be printed when you present it to the respective partner stores. They can also be mailed or be shown to the cashier or counter to use it as a payment for the goods ordered. Many people prefer e-vouchers over the traditional vouchers since they can be easily sent online or through an email, the customers can easily redeem them, and they can immediately be redeemed without the need for printing.
How are vouchers in marketing?
Marketers perfectly know the importance of vouchers in marketing. They are beneficial not only for customers but also for the company issuing them. How? When a company issues a voucher, the company usually designs it in a way that they incorporate their company name, logo design, or any other branding designs associated with their company. The more people get familiarized with the company’s branding, the more they trust in that certain brand. As a result, they will choose the brand over those other brands that are unfamiliar. That does not stop there. When they have already experienced the benefit from your voucher, they will also encourage their friends and colleagues to try availing your voucher.