In this developing world that we are living in today in terms of infrastructures, many places are becoming industrialized with lots of buildings being constructed. You may also see product catalog samples.
As the demand for construction services and goods to construct the building increases, more and more construction service providers and companies have also emerged.
Because of the increased number of these construction companies, those companies must compete with each other to be on the top of the spotlight and to be hailed as the top construction company among others. So, how can an entity boost their name in the industry? Branding. You may also like travel catalog examples.
There are a lot of branding strategies that would work in the construction industry, and one of the most effective strategies is to use a catalog. Although a catalog is a list of the services and products that the entity is offering, it also carries the name, hence the brand, of the company.
Here are some useful examples of construction company catalog that you may refer to or use in your business.
Most of the downfall in making a catalog is thinking that a catalog is simply for containing the general list of the products and services that a certain company is offering. That might be true, but there is so much more to a catalog. It does not only present to the potential customers the available goods that they can purchase but also convey to them their branding, hence the personality of their company. It also contains call to action that prompt the readers to make a move in response to the offer of the company.
In order to create a catalog that will work, consider the following tips and tricks in designing a catalog presented below.
In choosing the design and the color schemes for your catalog, make sure that you are choosing them in accordance with your content.
For example, if you are a construction company, you can include in your design tools and structures, and you can choose a color scheme relating to construction such as metal silver, wood brown, ivory, and beige. In this way, people can easily recognize the industry you are in through your design and color schemes. You might also be interested in interior catalogs.
In choosing the fonts for your cover, heading, text, and footnotes, consider using three fonts at most. Choose those fonts that are related to each other so there is harmony in your text and your presentation will not appear clutter. This would also help the audience to easily read and understand your text. As much as possible avoid cursive and Gothic fonts since this would only hinder the readability of your catalog. You may also see restaurant catalog examples.
Another important feature of a good catalog is their photos. A catalog is more enticing to the readers if photos were included in it as this will give visual impact to the audience.
Through photos, they can easily identify what you are talking about in your text, and they can refer to those images when they decide which product they are going to buy. Moreover, choose photos that have good quality as this has also a great visual impact to the readers. You can also check out portfolio catalog designs.
When you add your products and services in your catalog, never give all your products of equal credits. You must highlight and feature those new and products that are on sale through placing them in a larger portion in a page of your catalog. This is a way of promoting your products that are on sale and introducing your newly launched products. This is also a sort of marketing strategy that is proven to increase the sales those products.
In designing all the pages of your catalog, make sure that you are consistent with your design. This is not your autobiography notebook nor your scrapbook.
This is something that must be presentable in the eyes of the prospects. Make sure that you always incorporate your branding in your design, and be consistent with that design that you have come up with in your catalog and other marketing materials. Be consistent, but do not overdecorate. You might be interested in fashion catalog examples.
While consistency is key, you must also avoid monotony. Reading a whole catalog with a dozen of similarly designed pages can be so boring. You must also incorporate some spices in your catalog by including, for example, a page full of swatches or a page that can be torn and be used as a raffle entry. In this way, they get excited to turn another page to see what other exciting things lie on the next page. Take a look at multipurpose catalog examples.
Most of the time, you might constantly think on how to occupy a whole page of your catalog that you tend to fill all the spaces with all the stuff that you think is necessary and important. However, you must not forget to leave white space in every page of your catalog. You may also see wholesale catalog designs and examples.
A white space is a portion of a page in your catalog where there is nothing printed on it and it is left empty. This can help the eyes of the readers be relaxed and not feel overstuffed.
While you are busy choosing for the right fonts, good-quality photos, and arranging the content of your catalog, do not forget to choose a good-quality paper where you print your catalog. You must spend a little bit more than the average papers to have a paper for your catalog that is durable and cannot be easily worn out. This can surely preserve your catalog for a longer period of time, and you do not worry of it being easily damaged. You may also like advertising brochure examples.
Take note of the number of pages when you are deciding how many products you are going to include in your catalog. In planning for the number of pages, you must consider your readers on how they perceive the amount of your products per page and as a who. If there are too many product lines, there is a greater tendency that the reader will be overwhelmed. Hence, make sure that you are choosing the products to be included in your catalog carefully. Check out sales catalogs for more reference.
Never underestimate the use of catalogs in your business entity as these can greatly affect the overall sales not just in a certain product line but to your overall products. Furthermore, you can boost the name of your company, thus owning a place in the spotlight of the market. You may also see toy catalog designs & examples.
Additionally, below are some importance of catalog that you must know.
A catalog is primarily important because it can help boost your sales. It has been observed by most companies that when they started to use a catalog, they experienced an increase in their sales. Many people will get to read and know your products through your catalog, and many will be attracted to buy a product when they have already seen what it looks like as presented in your catalog. You may also like technology brochure designs and examples.
Research shows that after a certain reader has received a catalog, he or she will then go online and search more about your products on the Internet. The products that you can include in your catalog may be limited, but the products that you can include in your website is limitless. Hence, to reach those offline potential clients, you can hand them catalogs and encourage them to see more about your products online. You might also be interested in business catalogs.
A catalog is a form of marketing tool that can reach a wide range of prospects from all over the world. It can reach to a lot of places, even those who are not active in using the Internet. You do not need an electricity nor an Internet connection to browse through the catalog. When you hand them to your target market, they can immediately scan through the pages and read them.
There are times that a walk-in customer would be interested in your product but there is a little hesitation in his or her decision to purchase your goods. For these customers, you can hand in your catalog and re-engage them to buy your products or avail your services. While they are already not in your business premises, they can still check on your products and think again and decide to buy or not. You may also see photography portfolio catalog designs examples.
When you disseminate your catalogs to your target market, you are making them aware of your brand. Through the design of your catalog, they will get to be aware of your existence as well as the existence of the products and services that you are offering. This is one of main reasons why your catalog design is important and must present the branding of your products and your company. You may also like examples of service brochures.
Another importance of a catalog is that it provides convenience and accessibility. People do not need to visit your shop when they already have your catalog. They do not need to be physically choosing in your rack or pile the goods that you are offering. They can just scan through the pages to choose the item that they would like to purchase. You may also check out A4 brochure designs and examples.
When you are handing your catalogs, it is the same as exposing your company as well as your products and services. You are building exposure to your market, which is important in the business world. You have to be exposed so that more people will recognize you and become familiar to your products because when they get to know more about your goods, they will choose you over the other brands that they do not seem to recognize. You might be interested in minimal brochure examples and designs.
Usually, in a catalog, it contains photos of your actual goods or products. This will create more appeal to your readers as they get to see your products and decide on what to buy based on the presentation that they have seen in your catalog. You may also see catering brochure designs and examples.
A catalog will also help inform the audience that you are offering such goods or services, and that they can contact you through the contact details you have included in your catalog.
Lastly, a catalog is a way of selling yourself. You do not need to do sales talk as the catalog will speak for itself. It will present your product lines, and it will persuade to take action. Hence, a call to action must be included in your catalog. You may also like furniture brochure designs and examples.
A catalog is important for every business entity because it does not only list all the available goods and services of an entity but also serve as a marketing tool which is effective in branding. Catalogs are specifically important because they boost sales, bridge online and offline potential clients, reach prospects, re-engage prospects, increase brand awareness, provide convenience and accessibility, build exposure, appeal your reader, inform the audience, and sell yourself.
In designing your catalog, several tips and tricks are given above such as as follows: the design and color schemes must fit its content, use three fonts at most, include photos with good quality, highlight new and on-sale products, be consistent with your design, avoid monotony, use white space, choose a good-quality paper, and establish focus. You may also see real estate agency brochure examples.
Finally, do not forget to check out the examples of construction company catalog presented above.