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Whether you may be a newly established entity or a continuing and growing one, you always need promotional materials and advertising tools to help you connect with the public, especially your target market. You need to make yourself known through every marketing strategy you know. Though many companies are using the same strategies over and over again, that does not mean that the strategy they are using is already becoming a cliche and do not anymore give impact to the people. Instead, it only means that they are constantly using it because it simply works! Hence, try to take a glimpse at your competitors and see what strategies they are implementing in their respective businesses. You might discover that the commonly used elegant flyers, simple banners, leaflets, simple billboards, printable menus, and brochures are among those that are usually and repetitively used by most companies. In this article, we are highlighting one of the most used promotional material, the brochures.
Check out the multipurpose business brochure designs below and see if there is something that satisfies your preference for your business brochure.
We all observed that although the pages in brochures are printed in the same way through digital printing, it comes in different binding techniques. This depends not only on management discretion regarding the binding of a best brochure but also on the desired thickness of your brochure. Note that if you only stick to one type of binding regardless on the thickness of your brochure, it is likely that your brochure will be easily destroyed since it is not the appropriate binding. It is important that you know what is the proper binding that your brochure need in order for it to be sturdy and of good quality. This will also add to the overall enhancement of and presentation of your brochure. So will you determine what type of binding you need for your brochures? How can you be assured that your brochure will stood the test of time through your binding?
Having a knowledge of book binding techniques provides you an assurance that you have chosen well the most appropriate binding technique for your brochure and that you know that your creative brochure is with good quality and is presentable enough for the customers and clients. You will also be proud of your brochure if you know that you devoted time in choosing for the binding technique as this will add an enhancement to the presentation of your brochure. It also makes your brochure look more professional and your business organized. They also serve as the basis on how well your company give special importance to the marketing and advertising aspects of your business entity.
To give you a brief and detailed explanation regarding brochure binding, below are the common brochure binding techniques and discussions. You need to know and understand them in order for you to choose what binding technique is needed for your brochure that does not compromise its quality as well as the cost. You may also see examples of business brochure design.
This type of binding is great for booklets up to approximately 64 pages. But this is all depending on the paperweight or the grammage of the paper. Aside from printing brochures, this is also perfect for printing your annual reports, magazines, books, and booklets. This technique allows for a harder binding since it bind pages together along the spine using two staples. How is saddle stitching done? The sheets are folded into half and are gathered together one inside the other and then stapled through the folded line. The staples are clinched between the centermost pages as they pass through the folded crease from the outside. For thinner pages, two small staples may be enough, but for larger books, more staples may be required along the spine for durability. You may also like examples of education brochure design.
However, your documents must not be thicker than the approximations stated above as this may cause low quality in your binding. Also, more pages in your brochure will make it more bulky when folded and may not lie as flat as you desired it to be. Moreover, your brochure may be easily detached if you overstuff your brochure with pages. Or, alternatively, if you have thicker pages, choose the other types of printing rather just settling on saddle stitched binding. You may also check out examples of company brochure.
In the above discussion, the number of pages for saddle stitching must not be more than 64 pages; otherwise, your brochure will not look good and the durability and quality is low. In cases where you need to bind pages more than 64 sheets, you need to resort to another type of binding, which is what they call perfect binding. This is commonly used for annual and corporate reports, manuals, business catalogs, magazines, thicker brochures, and thicker reports.
In this binding technique, the use of strong yet flexible thermal glue is needed. Using this glue, the pages as well as the cover are gathered together and are glued at the spine. Then, to have clean edges, the other sides of the book are being uniformly trimmed for it to be neat and to have perfect edges, hence the term perfect binding. You may also see advertising brochure examples.
Many companies use this kind of binding as it provides a professional look as well as aesthetics. It also stack very well and is not costly compared to the other types of binding as well as binding hardcover books. The spine, the side on which the pages are gathered and glued together can also be utilized for the title of the book making it easier to look for in a library or stack. This is an advantage of perfect binding over saddle stitched and spiral binding. You may also like examples of bi-fold brochure design.
Spiral binding, which is also called coil binding, uses a durable plastic or a metal coil inserted and twisted through the holes punched along the spinal edge, the edge on which the pages are gathered together, of each of the pages. This allows the pages to be opened freely but still joining them together through the coil. Unfortunately, not many people choose this kind of printing as this is not easy to stack, is more costly, and does not offer a flat and printable spine as compared with perfect binding. You may also see examples of service brochures.
However, there are also certain advantages of spiral binding that you must also be aware and be amazed of. Firstly, it provides the pages to be moved and turn freely, even up to 360 degrees. It can also accommodate a large number of pages as well as small number of pages, thus very flexible in term of page counts. Lastly, it is said to be a readily available binding method and can it be produced for a short period of time as it does not require adhesives, folded signatures, and other extensive preparation. Plus, the coils are designed in a way that its color and size complements well with the pages or the cover of the book. You may also like travel brochure designs & examples.
For very few pages, folded leaflets are perfect for them. Usually, a one-page pages is folded to create a different style of the paper or to provide many panels that are to be used for printing short and punchy messages in advertising your products and services. The information inside this paper is usually compact, direct, and can be easily read. There are many folding options available such as bifold, trifold, gate fold, double gate fold, concertina fold, letter fold, double parallel fold, French fold, and many others. This will all depend on the entity’s discretion in the fold types and the purpose of such paper. You may also check out tri-fold brochure designs & examples.
While starting to create your brochure, after you determine the size and the content of your brochure, you must also decide on how to bind your brochures. There are a lot of brochure binding businesses which can help you with this as they offer different types of binding such as saddle stitching, perfect binding, spiral binding, and folded leaflets. The type of bound will also depend on the thickness of your paper or the number of pages your brochures have. In deciding on what type of binding you need and want for your brochure, you must need to intensively analyze the purpose of your brochure, how will it be stacked, as well as how will it be disseminated to the public. You may also see indesign brochure examples.
Now that you are fully equipped with the knowledge of the types of brochure binding that you need, you might want to start creating your own brochure now. Or, for a lesser hassle, check out the multipurpose business brochures presented above. You may also like examples of modern brochure design.