Facebook, Coca-cola, Instagram, Starbucks ― when you hear these names, it’s hard not to think about their company logos. These brands have effectively established themselves in their respective industries through a strong brand recognition, including a good logo design to go along with it.
But when you think about it, logos are all relatively different in appearance (excluding the unoriginal ones, of course). This is because logos are designed based on the essence of a company, the industry it is a part of, as well as the market it serves. If you’re running a wedding business, then a wedding-themed logo should do the trick. However, logo designing is not an easy task. It depends on what the logo is for and how you plan to relate to your prospective audience. To help you out, we gathered a remarkable series of simple yet stunning wedding logo design examples for your inspiration.
There are a million reasons why professional designers would tell you to never add a clip art to your logo design, mostly because it’s extremely unprofessional and shows complete laziness on your part. Want to be a huge hit among your target customers? Then a little effort will definitely be appreciated. There are different elements that comprise an effective logo design, and all of these can greatly impact your customer’s perception towards your brand.
There are billions of people in the world, yet no two individuals are exactly similar with one another, not with facial features, nor with character traits. The same concept applies to logo designs, as the unique feature that every logo bears is what sets it apart from its competitors. It’s about thinking out of the box, while considering the other elements of a good logo design.
An effective logo design is one that can adapt to any possible medium. If it looks good on digital media, does it have the same effect on print? Think about when and where your logo will be used, because what looks good on a billboard display might not be the same on a newspaper ad. This is why it’s important to stick to a simple logo design, as the text and image of your logo will likely appear more visibly and legibly.
When designing a logo, you always have to think about the long run. Will your logo design be as appealing in the years to come? Or will you end up changing it after the hype of a particular trend dies down? A business can only prosper if it learns how to keep up with the times, while still remaining consistent with what they have to offer.
Every business is part of a particular type of industry, serving a certain group of consumers. For instance, a wedding business is targeted towards soon-to-be-married couples and their entourage, specifically for event planning, catering, and other wedding essentials. Considering the nature of your business, using an image of a shoe to symbolize your brand can be quite misleading, right? This can be too vague for your market to understand, making you seem more like a shoe retailer rather than a wedding business.
However, you shouldn’t be too obvious about it, either. A subtle way of carrying your message across is through the colors you choose and the geometric shapes you form. To sum it up, it’s really about creativity.
Creating a good logo design doesn’t have to cost you bags of money, because even the professionals seem to commit some mistakes in logo design every now and then. To gain satisfied clients and earn positive public feedback, here are 5 common mistakes that you should avoid:
Copying competitors. There’s a fine line between taking inspiration from an existing logo design and from actually creating a duplicate of it, and the latter is sure to leave you in hot waters. Not only will you face legal troubles for this, but doing so can also strip away the uniqueness of your brand. It’s almost as if your brand is undergoing a serious phase of identity crisis.
Making poor color choices. In choosing the colors for your logo, there must be a balance in which colors shouldn’t seem like they’re battling for dominance. If you ever question your color choices, it would be best to go back to the basics by learning about the color wheel. Knowledge in color psychology must also be considered, as a good logo design must possess its ideal colors as well.
Overly simplified or overly complex. You must be asking yourself, how can you tell the difference between too little and too much? Overly simplified designs lack personality, as they can often be too literal or too predictable to stand out. On the other hand, complex designs can be quite messy. Instead of sending a clear message, it causes chaos to the human eye. These logos can also be difficult to comprehend.
Incorporating the latest fads. The main problem with following trends is that your logo is bound to seem outdated after quite awhile. There could also be a hundred other brands following the same trend, making your logo just as common as the rest.
Including unnecessary characters. This constitutes to various symbols and elements, such as ™ and Inc. Although a lot of companies feel this is necessary for claiming ownership for the logo design, it can also be quite distracting. If you think about it, such characters wouldn’t even be as visible on printed materials.
How to make a good logo? Draw out an image, type in your text, and you’re good to go, right? Would hate to burst your bubble, but designing a good logo is a lot more complicated than that. To help you get started, here are some helpful tips in logo design from the experts themselves:
Get inspired. Like how authors suffer from writer’s block, graphic designers can lose their sense of creativity at some point. The only remedy for this is to get yourself out there. You won’t get inspiration from locking yourself in a dark room, you need to let your mind wander by getting ideas from the internet or better yet, the outside world.
Develop a creative process for you to follow. Everyone develops a certain rhythm that makes it easier to carry out obligations and responsibilities efficiently. Since no two individuals share the same approach, it would take a few trial and errors to discover what’s comfortable to you. From client briefing and conceptualizing to the actual designing process, a personalized creative process can definitely help you develop great quality logos at a faster rate.
Learn from others (including mistakes and success). We’re all critics, in our little ways. As society points out what’s “good” or “bad” about a logo, this serves as a learning experience for any logo designer. It’s important to take note of these key points to save yourself from ridicule.
Study your target market. Similar to the previous logo design tip stated, studying your market, specifically the expectations being set by your prospective audience, will give you a glimpse of how your logo can affect your business. After all, it’s all about connecting with your audience through visual imagery.
Sketch out your ideas on paper. No matter how advanced your digital tools are, regardless of the creative skills you possess, nothing beats pen and paper. By drafting your ideas on paper, you are able to express yourself freely without wasting too much time. This prevents you from focusing too much on colors and effects, as your attention is drawn to the solid image of your logo instead.
Construct your logo with vector graphics. After going through the process of manual sketching, it’s time to shift to the technical aspect of designing. Creating vector designs rather than raster will allow you to maintain the quality of your logo design, regardless of how it is scaled. This enables the logo to adapt well to any form of medium, be it a business card, company brochure, or website.
Practice. “Practice makes perfect,” or so they say. There’s no one is history that has become a professional designer overnight. Considering the amount of stress and frustration you have to deal with, you need to learn the value of patience and determination to succeed.
The art of designing a logo is not something you can master immediately. It’s a complex process of learning that takes time and understanding for one to conquer. Although logo design will forever be a case of hit and miss with your audience, there’s no doubt an effective logo design can be of great help for successful branding.