Postcards have been around for decades now, and they serve a lot of purpose especially in the aspect of marketing. Postcards can be used to advertise or promote, enhance branding, showcase a scenery, display a work or art, or even as a source of fun. People would prefer to create their own postcards as postcards are versatile and they can perform different functions. Additionally, they are less costly, so you can produce a lot of copies for only a small amount. You may also see superb postcard design samples.
Additionally, you can customize them on your own according to your preferences. You may also tailor them according to the reason on why you would give someone a postcard. But whatever your purpose is, make sure that your postcard is presentable and elegant. You may also like small business postcard examples.
Refrain from clutter, and do not include information that are unnecessary to the design of your card. For a more detailed discussion on this matter, presented in one of the sections below are the list of tips for creating a postcard that will leave a lasting impression.
Postcards are probably not the top priority for some marketers to be used in their marketing as there are a lot of options to promote your products and businesses such as print media like attractive posters, elegant flyers, and awesome banners. But there must be something in postcards because they are still continuously used by many other people. They see a great potential in postcards, and that is the reason why postcards are still alive even in this modern era.
Still wondering what makes postcards advantageous? Consider the following information on whether or not you are going to use or continue using postcards.
The first thing that makes simple postcards advantageous is that they are affordable. Considering the materials used in a postcard, a card stock, postcards are less costly compared to other types of printed marketing tools. Whether you are a small or a large business entity, postcards are surely affordable. The printing costs are also less expensive, and you can print a bundle of them if you want to disseminate lots of postcards for your target market.
Attractive postcards are also beneficial because they are a form of subtle advertisement. When you post through the internet or in the newspaper, your competitors will have the idea on how you present your advertisement as well as the products and services that you are advertising.
But if you will use a postcard to be personally sent to potential customers, your competitors will never have an idea how did you present your promotion, what is the content of your advertisement, and who are your specific target market unless they themselves receive a copy or they were told by someone who received your postcard.
Because you specifically know and can write down who are your recipients for your general postcards, you can easily track down the results by personally sending them mails or through customer feedback. Because of this, many marketers would still consider to use postcards although it is not really popular as compared to flyers and posters.
Postcards are useful since you can seek business from perspective customers and even have repeat business from satisfied customers. They are very versatile as they are not just sent through mails, but they can also be used as oversized business cards, as tags for your items or products, note cards, information sheet, and many others. You can still think of many other uses of postcards, and you might drop your jaw in awe and delight on how much postcards can be of help in a lot of ways.
Corporate postcards, just like any other effective promotional tools, can surely enhance the branding of your company. Hence, you must design your postcard with consistency to the design of your other marketing materials, and you can use the color of your logo as a theme for every marketing collateral that you have. In this way, people will remember you through your consistent design or even just from the color alone, and you will establish and enhance your branding even in this little way.
Another interesting feature of postcards is that they are time-savers. Basic postcards are not usually contained in an envelope, so your recipient do not have to open an envelope to read them. They can immediately see and read your message without the hassle of opening an envelope. Researches also found out that only 14% of letters get read but for postcards, it would approximate to 94%. See the difference? This only proves that people do not bother mails that requires time opening it.
Postcards are also very convenient. They do not take a lot of space, and you can easily carry them in your books, notebooks, or pockets or even create a postcard display on your refrigerator door. On the part of the creator of the great postcard and those in charge to keep them, they are easy to store and to disseminate since a bulk of them contains hundreds of copies but would only take a little space. Just make sure to use the appropriate papers to preserve the postcards for a long time.
Lastly, postcards are easy to redeem. You can create a policy in which people would bring your business postcard into your store for a discount or promo, and all they have to do is to bring them and show them in the counter. Alternatively, you can include a special tracking code for each card mailing. You can instruct the recipients to enter the code in the order form of your website.
Customers may also place an order through phone, and they just have to give to the operator the tracking code to avail special promos and discounts.
Not every postcard is similar. There are postcards that are just plain and simple, but there are really those that striking and create a lasting impression. Designing a postcard may seem simple, but designing an attractive postcard is challenging. As has been said, postcards portray a lot of purpose especially in the aspect of marketing. You may also see event postcard designs.
To help you create a striking postcard that create a lasting impression, below are some tips that might help you get started.
The most notable feature of a postcard is the photograph incorporated on its face. In choosing a photo for your postcard, choose those with high resolution or you can even shoot the photograph yourself with the use of high-quality camera.
Keep it short and simple. It is recommended to use include one to two lines of text so make sure that you include only those that are very important. Try to experiment with different typefaces, colors, patterns, and layout to make your text stand out from the rest of the postcards. Write an eye-catching headline in large font with a call to action anywhere in the space that is immediately visible to the reader. You may also like examples of real estate postcard.
White space is the area in your signage that is left uncovered by either text or graphics. Without enough white space, your postcard will seem cluttered, and the reader cannot focus on a single subject in your postcard. Your message will also seem to be convoluted if you do not give enough white space. Give your postcard elements enough room to breathe and showcase their own artistic design that will complement with each other. You may also check out examples of church postcards.
You may design your postcards to be bigger than the standard size for it to be more noticeable. Oversized postcards are hard to ignore and they can surely grab the attention of the recipient. Grabbing the attention is the first thing that you must prioritize because, in this way, they will get curious of your postcard, reading them in full and positively responding to your message. You might be interested in holiday postcard examples.
Do not just settle for good quality; aim for high or superior quality in printing your postcard. Choose a paper that is thick enough to preserve your postcard in a long time. You must also decide on the paper finish whether you want it to be gloss or matte finish. You may also see photographers postcard examples.
Gloss finish creates a shiny, playful, and attractive look while matte finish creates an elegant and professional look. No matter what your preference is, make sure that it is with good quality and that you create a perfect color combination for your postcard.
1. If I won the award for laziness, I would send somebody to pick it up for me. -Anonymous
2. I just finally discovered what’s wrong with my brain: on the left side there is nothing right and on the right side, there is nothing left. -Anonymous. You may also see marketing postcard examples.
3. Maybe if we tell people the brain is an app, they’ll start using it. -Anonymous
4. Me and my bed are perfect for each other, but my alarm clock keeps trying to break us up. -Anonymous
5. A cop pulled me over and told me “Papers”, so I said “Scissors, I win!” and drove off. -Anonymous
6. I changed my password everywhere to ‘incorrect.’ That way when I forget it, it always reminds me, “Your password is incorrect.” -Anonymous. You may also check out travel postcard designs.
7. If we shouldn’t eat at night, why is there a light in the fridge? -Anonymous
8. Some people are like clouds. When they go away, it’s a brighter day. -Anonymous
9. Seeing a spider in my room isn’t scary. It’s scary when it disappears. -Anonymous
10. Don’t know where your kids are in the house? Turn off the internet and they’ll show up quickly. -Anonymous. You might be interested in restaurant postcard samples.
We hope you enjoyed browsing through our funny postcard designs and examples. Give them to your friends and relatives and share a LOL moment with them.