NAME: JOHANNAH ALEXIS M. GUILO
BSN-4
TH
YEAR
DELL COMPANY SWOT ANALYSIS
Dell Inc., formerly PC’s Limited (1984–88) and Dell Computer Corporation
(1988–2003), global company that designs, develops, and manufactures personal
computers (PCs) and a variety of computer-related products. The company is one
of the world’s leading suppliers of PCs. Dell is headquartered in Round Rock,
Texas.
Strengths:
World’s largest PC maker.
One of the best known brands in the world.
First PC maker to offer next-day, on-site product service.
Direct to customer business model. Uses latest technology.
Dell has remarkably low operating cost relative to revenue because it cuts
out the retailer and supplies directly to the customers.
Dell’s Direct Model approach enables the company to offer direct
relationships with customers such as corporate and institutional customers.
Dell’s direct customer allows it to provide top-notch customer service before
and after the sale.
Each Dell system is built to order to meet each customer’s specifications.
Reliability, Service and Support.
Dell boasts a very efficient procurement, manufacturing and distribution
process allowing it to offer customers powerful systems at competitive
prices.
Dell is able to introduce the latest relevant technology compared to
companies using the indirect distribution channels.
Dell is not a manufacturer; Components are made by the suppliers and Dell
assembles the computers using relatively cheap labor. The finished goods
are then dropped off with the customer by courier. Dell has total command
of the supply chain.
Dell turns over inventory for an average of every six days, keeping inventory
costs low.
