Dependency On the Us Market
- Kroger's operations are primarily focused in the United
States, making it heavily reliant on the domestic market.
High Operational Cost
- The operating, general, and administrative expenses remain high
at $5,886 million, indicating ongoing pressures on operating margins
Limited International Presence
- It has not gone international compared to its
competitor Walmart. The lack of geographical expansion means it has a hard time
balancing bad performance from one geographical region with better performance
elsewhere.
SWOT Analysis
- Weaknesses
