In order to showcase your branding as well as for identification, information, warning, and instructions for use, labels are placed in bottles of different products. Similarly, wine bottle labels are placed for these purposes. Labels, in general, can be of various materials, and the choice on what material to use usually depends on where the product will be stored.
As for wines, they are expected to be stored in a cool and moist places; hence, wine labels must be durable and water-resistant. Always remember that aside from the important information placed in wine labels, it must be aesthetic and it must contribute to the overall presentation of the packaging of your bottle.
In order for the label to be complete, it must contain the following elements:
Creating wine labels may be challenging at first, but through this simplified steps, you can easily create your own wine labels:
There are a lot of design software that you can choose from for your project. These software range from being complicated or technical to user-friendly or easy to use. There are also those that can provide you the best tools for editing. Some of the commonly used design software are Adobe InDesign, PagePlus, CorelDraw, Adobe Illustrator, and Xara Designer Pro.
Then, you must decide on whether to print your label using spot printing or full-color printing, which is also called process or CMYK printing. Spot colors limit you in choosing one, two, or three single colors. On the other hand, full-color printing uses all four main printing colors, namely cyan, magenta, yellow, and black. Full-color printing is commonly used since it can provide you the best color for your printing. However, if you want have a lesser cost for printing, spot color printing is the best option for you. You may also see wedding label designs.
When choosing for the font to be used in your label, do not settle for typical system fonts such as Arial, Times New Roman, and Comic Sans. Instead, choose a font that would make your product stand out and capture the personality of your product. Moreover, another consideration that you must note is the readability of your font. It must be easily readable both from a distance of several feet and from up close. Remember that you only have a few seconds to capture the potential buyer’s attention, so make sure that your font is readable even at quick glance.
It is important that all the necessary elements—graphics, branding, colors, and important information—of a label are present not just for your bottle label to be complete but also for the audience to know and understand more about your product. These elements have already been discussed above.
Decide what material you will use for your label. White, clear, cream colored, and gold or silver foil are the common label material choices that you can choose from. A white or foil material will make your label stand out from the packaging. On the other hand, a clear label material is useful in creating a custom shape or in making your label better blend in with the container of the wine.
In deciding whether you want bleed or no bleed for your label, you must know what you want your label to achieve. If you want the design to flow off the edge of the label, you can choose bleed. On the other hand, if you want some white borders around your design, you can opt for no bleed. There is also this so-called bled off which means that the label design extends all the way to the edge of the label without any margin.
The size of your label depends on the container of your product. You may also create a label from the front containing your brand name and product name and another for the back containing the ingredients and other important information about the product which can be in small size. Meanwhile, you can also create a wrap-around label which literally wraps around your bottle.
For the shape of your label, there are a lot of printing shops, both online and local, that offer differ label shapes such as circles, seals, hearts, rectangles, squares, ovals, and star. You can order a custom shape label in many printing shops for an additional amount, but the printing expense paid is worth it since labels with different shapes can surely help in drawing people’s attention to the product. You may also see vintage label designs.
Apart from the shape of your label, another factor that could impact the appeal of your wine label. Label finish can not only contribute to the aesthetics of your product but also provide durability of your label preventing them from smearing and tearing easily. A matte finish can help to add a classic, subdued look to your product label. On the other hand, a gloss finish can add impact to colors, offering a shiny and almost reflective quality to the label design.
Wine labels come in several types, and the most common ones are as follows:
This type of label is made up of paper with a coating, which can be dull, gloss, or matte, applied to one side. This is considered as the flimsiest grade of label and are prone to tear and ink smudge especially when exposed to moisture. However, on the bright side, it produces sharper and brighter images and has better reflectivity when compared to uncoated paper. It can be printed with an inkjet printer, laser printer, or Hp Indigo press.
This type of label is made of paper built up by joining together two or more layers of very thin plastic. Compared to coated paper labels, this is far more durable. Although this is still prone to tear, the advantage of laminated paper labels is that the ink will hold up well on the material.
Polypropylene labels are made up of thermoplastic substrates which offers incredible properties of the material such as resistance to cold, moisture, heat, tearing, and flexing. The great thing about polypropylene labels is that they can effectively hold colors because the colors are transferred into the label via extreme heat. You may also see address labels.
Synthetic composite labels are made up of a combination of polyolefin and silica filler. This material is newly introduced to the market but is not widely accepted by many marketers since it is strong, durable, and water resistant. Moreover, the ink will not smudge or smear when exposed to moist or water.
The common sizes for wine labels are as follows:
There are three different ways on how you can measure your wine bottle which are as follows: you can use paper to wrap around the bottle, mark the part in which the paper could fully envelop your bottle, and measure the paper; you can also use a printable ruler which you can download from the internet, wrap the ruler around the bottle, and take note of the measurement; lastly, you can solve for the circumference of the bottle through finding the diameter of your bottle by measuring width of the bottle’s bottle. Then, multiply the diameter by the value of pi (3.1416) to come up with the circumference.
Typically, the recommended and commonly applied margin for a full-wrap bottle label is 0.25 inches.
The different sizes of wine bottles are as follows: