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There are innumerable designs of greeting cards being sold in the market. Mostly, those designs are inspired by what is “trending” or what is “in” with the customers. But there are also classical and up and coming greeting card designs that you should take note of; one of them is rustic greeting cards.
Why rustic design? Rustic designs give a rugged and natural beauty as well as emphasize simple and earthy colors compared to what we usually see nowadays in industrial or futuristic-inspired designs (i.e. metallic, art deco, neon, 3D, etc.). You may also see creative greeting cards.
Putting ourselves in the card recipient’s shoes, we want a card that is well intended for us and an effort is seen when the card is created. We usually want them to be personalized, customized and tailored to our own preference. To help you get started, here are simple tips for creating a card for any occasion. You may also see thank you greeting cards.
When you think of a greeting card, what is the first thing that you must consider? In starting to create your card, you need to plan its overall appearance. You have to consider a lot of things such as the materials and tools you are going to use. This could extend as far as the size of your card, the type of paper you are going to use, etc. You may also see birthday cards.
a. Size. The standard size of a folded card is 5″×7″. This is the usual size on commercialized greeting cards especially for photo greeting cards. You may also opt for 3.5″×5″ if you are planning to make thank you cards and formal invitations.
b. Paper. Choose a paper that is durable and can stand wear and tear as well as pressure. Paper is measured in terms of grammage (gsm) expressed in grams per square meter. The higher the grammage, the thicker the paper. Thick paper ranges from 250 to 300 gsm. It is up to you on how thick you are going to use depending on your need. You may also opt for stock cards, 14-point card for thicker cards, and 10 to 12-point card for thinner cards. You may also see birthday greeting cards.
c. Finish. You can choose either a matte or glossy paper finish. Matte finish preserves the pulpy and rough texture of the paper while a gloss finish emphasizes the paper’s shiny characteristics. The decision to use matte or gloss solely lies on your hands. You may also see holiday greeting cards.
d. Fold. You also have to decide on whether you like it folded or flat. Folded cards are the traditional and common cards which provide enough room for your content, while flat cards are perfect for announcements and invitation where it utilizes the back portion for quick notes and other important postscripts. In terms of printing, flat cards evidently have an advantage because they are cheaper and only use a small portion of the paper. However, flat cards may seem too casual when used as a regular greeting card. You may also see disney greeting cards.
Envelopes for greeting cards are not just mere packaging; they provide a sense of surprise and excitement. It comes in different colors and sizes, but the most common are the plain white envelopes. Most commercialized greeting cards come with envelopes. This can be a good choice since you won’t anymore have to look for envelopes where your greeting cards would fit; however, you can also opt for other envelopes especially if you want them filled with colored and with designs. It all boils down to whether you like the simple designs or the colorful ones. You may also see printable greeting cards.
The last thing you have to note when it comes to envelopes is that the greeting cards cannot be mailed without them. Hence, you really have to provide your own envelope especially when you want to send them as a mail.
After taking into account the paper type and finish for the envelope, you need to specify the details in your design; such as the type of folds, the color of each panel, the font type, size, color, and the graphics you want to incorporate. You may also see love greeting cards.
a. The type of fold. If your greeting card uses a fold, there are several types of folds you can choose from: bi-fold (traditional fold as seen in the commercialized greeting cards), tri-fold (used in flyers); and gatefold (two edges of the paper converge in the middle). You can also check the different folds contained in Photo Greeting Cards .
b. Color. You must also decide on what color are you going to use. You can opt for multiple colors, but two or three colors would suffice as it is more formal and elegant. You must also know which color matches so the combination can have a perfect match. You may also see congratulation greeting cards.
c. Font. Choose a font that is perfect for the occasion or the purpose of the card. For example, cursive fonts are appreciated in wedding and thank you cards but simple and plain font styles text are used more in formal invitations.
d. Graphics. You may also include graphics and other designs especially in the front cover of the card. Ensure that the graphics suits the purpose and content of the card. There are also photo greeting cards which includes photos printed directly on the face of the card. You may also see retirement greeting cards.
There are greeting cards that have a pre-printed text inside. There are also those that intentionally leave spaces for you to write your own personal message. You have to decide on whether or not you want to incorporate text. If so, be mindful of these few details in your write-up:
a. Don’t limit your marketability. If you are creating a greeting card for commercial purposes, make sure you are not limiting your marketability. You must bear in mind that you have an unlimited audience and the market for greeting cards covers all demographics. You may also see floral greeting cards.
b. Try to limit jargons. When writing text for your greeting card, try to limit the use of literary jargons, such as the ones used in poems and other forms of classical literature. Speaking poetically is not what individuals do on a daily basis, so create a more casual greeting but never compromise the quality of the text you will be writing. You may also see romantic greeting cards.
c. Speak your heart out. Remember that greeting cards are about personal conversations rather than being too formal or pretentious. Do not hide in safe verses and quotes; instead, speak your heart out. It is the best way to keep in touch with your recipient. You may also see wedding greeting cards.
Never settle for less. After completing your design and text, you need to check and double check your card. The last thing you want to see in your greeting card are misspelled names, dates and greetings or mistakes. Rechecking your card will ensure that there are no blatant and glaring errors. This also gives an impression to the card’s recipient that you spent effort and time making the card. You may also see anniversary greeting cards.
Greeting cards are still widely used today, and even the production of greeting cards continues to increase especially during special holidays. Different designs have been launched in the market, and among those are cards having rustic designs. The popularity of rustic designs have peaked recently as they lean towards natural beauty and exude nature-inspired textures and themes. You may also see fall greeting cards.
We do hope that you purchase our examples above as they are not only attractive, but also very affordable. If you plan to make your own, pair it with one of our examples to create a much better rustic card design.