Simplified cloud experiences that

deliver more agility and control

Take the simpler path to digital transformation

Introducing Dell Technologies APEX, our breakthrough portfolio of as-a-Service offerings

that simplify digital transformation while increasing IT agility and control. APEX makes it

easier than ever to leverage Dell Technologies innovation when and where you want it, while

easing or eliminating infrastructure management. APEX helps you react quickly to capture

new opportunities and ensures that your technology stays aligned with your business

requirements. And with APEX, you’re always in full control, minimizing risk and maximizing

performance, all on your terms.

Get the cloud experience wherever you need it

Now you can benefit from the Dell Technologies innovation you know and trust delivered to

you with the combined benefits of public and private cloud – however you choose to consume

it and wherever you want to deploy it. You decide what’s right for you: either on-premises in

your data center, out to your edge environments, in colocation facilities adjacent to your cloud

providers, or natively in a public cloud.

Wherever APEX goes, you get a more consistent cloud experience across your enterprise –

throughout your multi-cloud, multi-edge, and multi-data center IT landscape – giving you more

flexibility and choice to achieve strategic objectives.

Dell

Technologies

innovation

delivered

as-a-Service

On-

premises

Adjacent to public cloud

In public cloud

How and where you need it

SIMPLICITY

Take

advantage

as-a-Service

everywhere

APEX

enables

you

implement

Dell Technologies innovation as-a-Service,

simplifying the technology experience, so

you can focus on critical priorities.

APEX removes unwanted complexity –

and its related inefficiencies and costs – to

help you streamline IT operations, ease

digital transformation, and yield better

business outcomes.

More outcomes

Focus more on

innovation, and less on

infrastructure, to

create more value and

achieve better

outcomes. APEX aims

to help you make more

effective use of your

time, money, and

resources, so you can

direct them toward

strategic initiatives.

More choice

Select the best-of-breed

technologies you need to

transform your business

and gain an advantage.

APEX leverages the

innovative and extensive

Dell Technologies

portfolio, relied on every

day by organizations of all

sizes, in all industries, all

over the world.

More freedom

Migrate workloads and

connect data with ease

while avoiding vendor

lock-in. APEX lets you

freely move workloads

between private and

public clouds and create

a common data store

that connects to all

the major public cloud

providers

simultaneous

AGILITY

React quickly to capture

new opportunities

APEX gives you the speed and agility

needed to accelerate transformation and

adapt to ever-evolving business

dynamics.

APEX provides greater flexibility in how

you get more from the Dell technologies

innovation you rely on every day, enabling

you to free up extra time, money, and

resources – and generate lasting value

for your organization.

More flexibility

Choose to consume in

adjacent to a public cloud

or on-premises as-a-

Service. APEX empowers

you to extend the

benefits of the cloud

experience – anywhere

you want to deploy Dell

Technologies innovation –

everywhere across your

entire IT enterprise.

More adaptability

Provision services

quickly and

scale resources on demand.

APEX gives you the

ability to

accelerate project timelines

and rapidly respond to

changing business

requirements, so you

can get

more and do more – faster.

More predictability

Gain financial flexibility

with transparent pricing

and monthly payments.

APEX allows you to

spread payments over

the length of your term –

and know precisely what

you’re paying for – so

you can preserve capital

and manage expenses

more effectively.

CONTROL

Minimize risk and

maximize performance

on your terms

APEX gives you more control of your

data – from where it is located, to who

can access it, to how it is protected.

APEX enables you to put data where it

is needed to derive greater value from it

when it is needed, offering more ways

to maximize its availability, improve

overall governance, and safeguard it

from a growing number of concerns.

More security

Protect against

cyberattacks and

unplanned downtime

events. APEX puts you

in full control of your

cybersecurity incident

response, so you can

protect intellectual

property and keep data

private in ways that

best fit your

organization.

More governance

Ensure data resides

in known locations to

help satisfy compliance

obligations. APEX can

help you avoid issues

that may violate data

privacy, sovereignty,

and localization rules

and requirements, as

well as the penalties

that may come with

them.

performance

Put data in the right

place at the right time to

deliver the speed you

need. APEX services and

solutions – based on Dell

Technologies

infrastructure – are

dedicated for your use

and can be placed in

facilities adjacent to

public cloud providers.

Expect

from

as-a-Service

with

APEX

Leveraging industry-leading Dell Technologies innovation has never been simpler. By taking

an outcome-first approach – designed to eliminate complexity – you can focus more of your

time and effort on strategic imperatives. Dell Technologies and our partner community can

bring unmatched time-to-value all around the world, backed by our global services, scale,

and supply chain leadership. This is the ultimate promise of APEX.

Get started today –

the APEX way

Take the first step in your Dell

Technologies as-a-Service journey

with the APEX Console, providing

simplified access to a catalog of

outcome-based services. Your

account team can get you going

right away and show you how easy

it is to discover, configure, deploy,

monitor, and expand APEX services.

Take the APEX Console

virtual tour

and

to learn more.

Learn more

about APEX

Contact

Dell Technologies

Expert

resources

Join the conversation

with

#DellTechAPEX

Copyright © 2021 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell, EMC, Dell EMC and other trademarks are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be

trademarks of their respective owners. Published in the USA

Dell Technologies believes the information in this document is accurate as of its publication date. The information is subject to change

without notice.

Based on a Forrester Total Economic Impact™ Study of APEX Cloud Services, Commissioned by Dell Technologies, VMware, And Intel Corporation, July 2020. Estimates projected over 3 years, based on

interviews with eight customers using APEX Hybrid Cloud, aggregated and combined into a composite organization. Actual results will vary.

Based on a Forrester New Technology Projected Total Economic Impact™ Study, commissioned by Dell Technologies, June 2021. Estimates projected over 3 years, based on interviews with four

organizations using APEX Data Storage Services, aggregated and combined into a composite organization, and survey responses from an additional 121 IT decision makers. Actual results will vary.

Based on the IDC Report commissioned by Dell Technologies, “Business Value of Dell Technologies On Demand: A Study of Usage-Based Consumption Models for Storage,” April 2020. Applicable offers

include APEX Custom Solutions/APEX Flex on Demand. Actual results may vary.

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