Pages which are considered harmful to users, because,
for example, they mislead the user or contain dangerous
content, receive the lowest page quality rating.
The Search Quality Rater also conducts a Needs Met
Rating Task, which assesses the usefulness of the results
to the user by looking at whether it satisfies the intent of
the user as interpreted from the search query and user
location. Raters are required to consider the extent to
which the search results are comprehensive, current or
authoritative. For example, a result that is rated as “fully
meets” means that a user would be immediately and fully
satisfied by the result and would not need to view other
results to satisfy their need.
Search Quality Ratings alone will not directly
affect how a particular webpage, website, or result
appears in Google Search, nor will they cause
specific webpages, websites, or results to move
up or down on the search results page. Instead,
the ratings will be taken in aggregate and used to
measure how well search engine algorithms are
performing for a broad range of searches.
Search Quality Rater Guidelines: An Overview
Summary
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