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Short-Term Growth Goals
Short
-
Term
Growth
Goals
01
RE VE NUE
Owner
:
Head
of
Revenue
Grow
recurring
revenue
by
15%
by
day
90.
Drive
expansion
upsells
from
high
-
usage
accounts
,
launch
one
usage
-
based
add
-
on
,
and
re
-
activate
six
recently
churned
accounts
with
a
targeted
win
-
back
sequence
.
Measure
:
Net
MRR
at
day
90
is
15%
or
more
above
the
day
-1
baseline
.
02
PIPE LINE
Owner
:
Head
of
Revenue
Increase
qualified
pipeline
by
30%.
Build
one
outbound
motion
into
a
new
vertical
,
standardize
the
discovery
-
to
-
qualification
criteria
,
and
require
every
AE
to
maintain
a
rolling
3×
pipeline
coverage
.
Measure
:
Qualified
pipeline
value
at
quarter
end
is
≥
30%
above
the
starting
value
,
with
no
drop
in
win
-
rate
.
03
ACT IVAT IO N
Owner
:
Head
of
Customer
Success
Cut
time
-
to
-
first
-
value
from
9
days
to
5.
Rebuild
the
first
-30-
days
onboarding
plan
around
one
core
outcome
per
day
,
add
in
-
app
checklists
,
and
assign
a
dedicated
onboarding
owner
to
every
new
account
.
Measure
: 75%+
of
new
customers
hit
their
activation
milestone
within
5
business
days
of
signup
.
04
RE T E NT IO N
Owner
:
Head
of
Customer
Success
Reduce
gross
monthly
churn
to
1.5%
or
below
.
Introduce
a
customer
health
-
score
that
flags
at
-
risk
accounts
30
days
early
,
run
quarterly
business
reviews
for
the
top
40
accounts
,
and
stand
up
a
proactive
save
-
playbook
.
Measure
:
Gross
revenue
churn
is
≤
1.5%/
month
in
each
of
the
last
two
months
of
the
quarter
.
1 / 3
05
CO NVE RS IO N
Owner
:
Head
of
Growth
Lift
free
-
trial
-
to
-
paid
conversion
to
28%.
Add
an
in
-
app
onboarding
checklist
during
the
trial
,
A
/
B
test
the
pricing
page
,
and
run
weekly
kickoff
webinars
to
convert
high
-
intent
trials
before
day
7.
Measure
:
Trial
-
to
-
paid
conversion
reaches
28%
(
up
from
the
~19%
baseline
)
and
holds
for
4
consecutive
weeks
.
06
PRO DUCT
Owner
:
Head
of
Product
Ship
two
revenue
-
relevant
features
on
a
5-
week
cadence
.
Deliver
one
enterprise
-
grade
capability
(
advanced
permissions
or
SSO
)
and
one
self
-
serve
feature
that
supports
upgrade
conversion
,
with
telemetry
on
both
.
Measure
:
Both
features
are
live
by
day
75
with
zero
Sev
-1
regressions
and
adoption
above
20%
of
eligible
accounts
.
07
CUS T O ME R
E XPE RIE NCE
Owner
:
Support
Manager
Reach
a
CSAT
of
90%
with
first
reply
under
4
business
hours
.
Implement
a
tiered
-
response
model
,
expand
the
help
-
center
library
to
deflect
the
top
15
ticket
categories
,
and
give
every
agent
a
monthly
coaching
session
.
Measure
:
Rolling
30-
day
CSAT
≥
90%
and
median
first
-
response
time
under
4
business
hours
while
ticket
volume
grows
up
to
20%.
08
DE MAND
Owner
:
Growth
Marketing
Lead
Double
monthly
organic
demo
requests
.
Publish
two
definitive
,
SEO
-
led
guides
for
our
core
use
case
,
build
a
case
-
study
library
with
measurable
customer
outcomes
,
and
begin
a
monthly
newsletter
that
puts
product
usage
tips
in
front
of
decision
-
makers
.
Measure
:
Organic
demo
requests
reach
double
the
current
monthly
rate
by
day
90.
09
T E AM
Owner
:
Talent
Lead
Fill
three
priority
growth
roles
within
45
days
.
Hire
a
Mid
-
Market
Account
Executive
,
a
Customer
Success
Manager
,
and
a
Growth
Marketing
Lead
.
Each
role
ships
with
a
written
30-
day
plan
and
meets
a
first
-
week
scorecard
.
Measure
:
All
three
offers
are
accepted
by
day
45;
every
hire
completes
onboarding
and
their
30-
day
plan
.
2 / 3
10
RHYT HM
Owner
:
All
goal
owners
Run
a
real
weekly
growth
review
—
every
single
week
.
Stand
up
a
dashboard
tracking
MRR
,
qualified
pipeline
,
activation
rate
,
churn
,
trial
conversion
,
and
CSAT
.
Review
it
every
Monday
for
30
minutes
against
this
list
,
and
log
every
decision
and
owner
.
Measure
: 12
of
12
weekly
reviews
completed
on
time
with
an
updated
action
log
and
no
open
follow
-
up
older
than
7
days
.
```
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