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Banners are one of the easiest ways to get a message across to a specific audience. So, what comes to mind when we think about it? Perhaps it’s the message being delivered, or even better, the designs! Banner designs typically vary according to their specified purpose and one’s preferences. But before we dive in deeper into the topic, let’s find out what banners are.
By definition, a banner is known as “a long piece of cloth bearing a slogan or design, carried in a demonstration or procession or hung in a public place.” Though this has always been an archaic way of putting out banners, this may not particularly apply with today’s modern banner designs. In recent years, traditional banners are slowly being replaced with digitally designed banners. That being said, let’s have a look at the different types of banner designs.
There are no firm rules about what makes a banner ad effective, and there’s no guarantee that your banner would generate the same amount of attention you expect it to. But like everything else in the world of advertising, there are various factors that contribute to the success of a banner.
Listed below are five major elements to consider when creating a banner ad campaign:
By looking at the printable banner examples pinned above, you might have noticed how banners vary greatly in design. Banners are mostly used for advertising purposes. The key messages that an advertiser wants to convey are given utmost importance, which is why they are often highlighted using various design elements like flashy and colorful message to capture our attentions.
For example, some advertisers like to promote their products by indicating a series of freebies and discounts in their advertisement banner to attract more customers and increase sales. They can use many designs starting from simple to flashy, and subtle to sophisticated ones, depending on one’s preferences.
The idea is to get a message across more efficiently and effectively through the banner ad’s text and design content. Whether it’s a simple thanksgiving banner or an important business event, we all need banner designs to get people’s attention. This allows us to carry our message across more effectively for our audience to grasp. You can also read wedding banner designs.
A banner design can only be measured by its effectiveness. A good banner should be designed according to one’s needs and preferences. In order to attain an impressive banner ad, one should keep the following points in mind. You can also like vertical banner designs.
The items discussed above are some of the key points that designers needs to consider when crafting a banner.
Creating a banner design in applications like Adobe Illustrator is extremely easy. But if you’re in a hurry and don’t have any of these applications available at the moment, you could always use Microsoft Word as a substitute.
Though the editing tools and design features in Word are fairly limited compared to those found in other design applications, it’s still a good alternative to use when you’re on the go.
Under the hood of creativity lies a few principles that designers apply to their works to create the perfect banner ad. Here are just some of the things that every professional designer would suggest when crafting a banner ad:
As previously mentioned, there are a couple of elements that make up a banner ad. To get the best out of them, following a proper design structure and prioritizing these elements in a logical order will help you obtain a layout that’s not only good to look at but relevant to its purpose as well. You may also see printable banner examples.
Images have the ability to capture one’s attention so easily. But when creating a banner ad, you need to make sure to choose the right images to fill your layout. Avoid using photos you don’t need, and consider applying filters and graphic skills to photos for a more eye-catching visual.
Color selection plays a key role in a banner design. This would depend on the emotion you want to evoke, your brand image, target audience, and advertisement type.
While you always have the option to experiment with motion design for your banner, you could also choose to create a subtle sense of movement to a static image with the help of a few design techniques.
This is a marketing strategy that many advertisers have tried doing, and succeeded. But you have to be careful with this trick, as it’s easy for a message to get lost in translation, especially when they are done too figuratively for viewers to comprehend.
A banner can come in several different forms. They are usually divided into two general categories: print banners and digital banners.
Print banners are the type of banners that are printed on huge tarps and are hung in public locations. Unlike its digital counterpart, the content of a print banner is permanent and cannot be changed once produced. A series of vector designs and static images cover the content of the banner for a more visually pleasing outcome.
Digital banners, on the other hand, come in three different classifications: flash banners, animated GIF banners, and static banners. They are extremely common in big screens (think: New York Times Square), websites, and other public venues. What makes a flash banner different from an animated GIF is its complexity. It could be a short movie or a 15-second clip, where designers either use sound or interactivity to keep viewers engaged. As for a static banner, the ad’s content is typically enclosed in still, single frames. It might have a small yet noticeable component of animation, such as a bit of blinking or color-changing text, but overall, the frame does not change.
A clean website will always attract more visitors more than a messy one. That being said, one way to make a website look sleek, clear, and legitimate is through the use of banner ads. In order to keep online advertising tools uniform, the sizes of these banners have been standardized by the Interactive Advertising Bureau (IAB). Here are some of the most commonly used banner ads and their respective sizes:
While most banners have standard sizes, social media sites, on the other hand, have their own specifications for them. Listed below are a couple of social media platforms and their banner size requirements:
It is crucial that you use your banners effectively in order for your website to look accessible and feel intuitive. The better your website looks, the better the chances for its success.
Here are some of the frequently asked questions surrounding banner ads:
Creating a banner for your website is really simple. It’s best to coordinate with the site’s development team to assess the size, format, and type of banner that would best suit its specifications. Keep in mind that animated banners may slow down a website’s response time, making it difficult for visitors to navigate around the site freely.
It’s a good idea to use a vector graphics editor like Adobe Illustrator to create your static banner. Although websites are designed to automatically adjust a banner based on the site’s interface, you still need to make sure that the design is of top quality. Take note of these measurements, and consider using the same template for future advertising proposal.
Banners can be used for several reasons. In most cases, these banners are made to advertise a particular product or service to a targeted audience. This can help boost brand exposure for the company to expand its market, whether they are situated in a public area or up online. You may also see Vertical Billboard Designs.
Social media banners are most common in Facebook, Twitter, Pinterest and Instagram marketing. These are the images that you can commonly find at the top of your social pages, which are often used for promotional purposes by the advertisers. Social media banners are essential for driving sales and increasing brand awareness as well.
A banner design can range from simple and sophisticated to colorful and flashy designs based on your needs and preferences. They are easy-to-use and fully customizable to suit your requirements with less effort required. So if you ever find yourself in need of an advertising banner, make sure to use these guidelines and examples for a quick and easy design experience!
To learn more about banner advertisements, you can check out some of the most amazing banner designs, examples, and templates over on Template.net.