gm
GENERAL MOTORS | NORTH AMERICA SALES
2026 North America Multi-Brand Sales & Growth Plan
11
Sales Channels & Customer Journey
Coordinate dealer, digital, fleet and financing touchpoints into a single commercial path.
Stage
Retail journey
Fleet / commercial journey
1.
Engagement
Search, website, dealer inquiry, referral
Account prospecting, GM Envolve, dealer fleet team
2.
Qualification
Budget, vehicle need, trade, timing
Duty cycle, fleet size, replacement cycle
3. Selection
Vehicle, trim, powertrain, technology
Fleet configuration, upfit and lifecycle needs
4. Finance
Retail / lease / applicable financing
Commercial financing / fleet structure
5. Delivery
Dealer delivery and digital onboarding
Coordinated fleet delivery
6. Ownership
Service, OnStar, connected services
Service, telematics, account expansion