01 / EXECUTIVE SUMMARY
Reset the marketplace. Rebuild momentum.
A sport-first commercial model built around product, marketplace health and disciplined execution.
SPORT OFFENSE
Organize around Running, Basketball, Football,
Training and Sportswear. Give sport teams
accountability for consumer insight, product and
marketplace execution.
MARKETPLACE REBALANCE
Use wholesale and owned channels together.
Restore product presence with strategic retail
partners while protecting Nike Direct as a premium,
data-rich consumer relationship.
WIN NOW EXECUTION
Clear legacy inventory, reduce promotional
dependence, improve product flow and reconnect
marketing investment to major sport moments and
athlete storytelling.
$46.3B
FY2025 NIKE, Inc. revenue
$25.9B
FY2025 wholesale revenue
$18.8B
FY2025 NIKE Direct revenue
+5%
Q3 FY2026 wholesale reported growth
Planning note: documented company results are separated from strategic assumptions. The supplied 60% wholesale mix is treated as a planning reference, not a reported Nike target.
NIKE WIN NOW SALES PLAN
02 | EXECUTIVE SUMMARY
