GENUINE PARTS COMPANY | CUSTOMER GROWTH SALES PLAN
AUTOMOTIVE & INDUSTRIAL • 2026–2027
14
13 / PERFORMANCE FRAMEWORK
Key sales KPIs
The framework distinguishes company-reported corporate performance from internal planning
indicators. Corporate outlook values appear on page 10; operational indicators are tracked without
invented target values.
Measure
Type
Commercial use
Total sales growth
Corporate outlook / reported
performance
Assess enterprise growth against published outlook and
results.
Automotive sales growth
Corporate outlook / reported
performance
Review North America and International Automotive
growth.
Industrial sales growth
Corporate outlook / reported
performance
Review Industrial business growth.
New customer acquisition
Internal planning indicator
Track newly developed professional relationships.
Customer retention
Internal planning indicator
Monitor relationship continuity and repeat activity.
Commercial customer penetration
Internal planning indicator
Evaluate engagement and customer development.
Average revenue per customer
Internal planning indicator
Understand account development and expansion.
Digital sales growth
Internal planning indicator
Monitor channel contribution and engagement.
Product-category penetration
Internal planning indicator
Identify relevant whitespace and cross-sell.
On-time delivery / inventory availability
Internal planning indicator
Connect fulfillment reliability to experience.
Cross-selling / solution adoption
Internal planning indicator
Assess expansion of relevant products and solutions.
Sales productivity
Internal planning indicator
Review execution and technology enablement.
Governance:
Use actual reported figures where available. Establish local definitions, data ownership and review
cadence through business processes; internal indicators guide execution without implying unreported corporate results.
