GOLDMAN SACHS

STRATEGIC CLIENT GROWTH &

TRANSACTION BANKING SALES

PLAN

2026 | Corporate Banking · Transaction Banking · Strategic Client Solutions

GLOBAL BANKING & MARKETS

CLIENT RELATIONSHIP / TRANSACTION FLOW

CLIENT MODEL

Strategic corporate and institutional

relationships

COMMERCIAL ENGINE

GBM + Transaction Banking + Capital

Solutions

PLANNING HORIZON

2026 execution and account expansion

Public-strategy representation based on Goldman Sachs disclosures and 2026 business context; not a confidential internal Goldman Sachs

document.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Executive Summary

This plan translates Goldman Sachs' publicly described relationship model into a practical sales architecture: use the

depth of Global Banking & Markets relationships to identify strategic needs, bring the relevant financing, markets and

transaction capabilities together, and expand the relationship beyond an individual transaction. Goldman Sachs

describes its strategy as interconnected GBM and Asset & Wealth Management franchises, with client relationships at

the center of growth.

2026 context: Goldman Sachs reported $58.3 billion of 2025 net revenues. In Q2 2026 it reported $20.34 billion of net

revenues and $4.04 trillion of assets under supervision. These are documented business indicators, not forward sales

targets.

$58.3B

$20.34B

$4.04T

One

Goldman

Sachs

2025 NET REVENUE

Q2 2026 NET REVENUE

Q2 2026 AUS

INTERCONNECTED FRANCHISE

Growth priorities

• Acquire and deepen strategic corporate and institutional relationships.

• Identify transaction banking opportunities alongside strategic transactions.

• Expand financing and capital solutions where appropriate.

• Connect advisory, markets, transaction banking and asset / wealth capabilities through coordinated account planning.

• Measure relationship depth, pipeline quality and cross-business opportunity rather than treating each transaction as an

isolated endpoint.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Target Client Segments

Segment

Typical needs

Account signal

Large corporations

Financing, M&A;, liquidity, markets

Multiple strategic or treasury

requirements

Financial sponsors

Acquisitions, exits, financing

Recurring transaction and portfolio

activity

Institutional investors

Markets, investments, solutions

Complex investment and liquidity needs

Multinational companies

Treasury, FX, payments

Cross-border operating footprint

Private companies

Growth capital, advisory, financing

Expansion or ownership-transition

events

Family offices

Investment, alternatives, wealth solutions

Multi-asset relationship opportunity

Priority-account screen

Strategic accounts should be prioritized where the relationship has meaningful economic potential, multiple

decision-makers, recurring financing or transaction needs, and a credible pathway to more than one Goldman Sachs

capability. The screen should be applied consistently across regions and sectors.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Goldman Sachs Solution Portfolio

Business capability

Core solutions

Sales role

Investment Banking

M&A; advisory; equity underwriting; debt underwriting; strategic

advisory

Strategic trigger and senior

relationship

Transaction Banking

Cash management; payments; liquidity; treasury services; FX

Operating relationship and

recurring activity

Capital Solutions

Financing; origination; structuring; risk management

Complex capital

requirement

Markets

FICC; equities; financing; hedging

Risk and market-access

needs

Asset & Wealth Management

Asset management; alternatives; private banking and lending

Investment and capital

relationship expansion

Goldman Sachs states that its Investment Banking business combines M&A; and Capital Solutions expertise with a

global network to support complex and consequential transactions. Its current public business structure also lists

Transaction Banking within Global Banking & Markets.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Strategic Client Acquisition

The acquisition motion should begin with a relationship hypothesis rather than a product pitch. Coverage teams identify

the strategic event, financial need or treasury problem; specialists then construct the relevant solution set and define the

path to execution.

Stage

Primary action

Exit criterion

Target account

Map relationship, sector, ownership and strategic activity.

Named account and

relationship thesis

Relationship development

Engage decision-makers and understand priorities.

Validated client need

Financial assessment

Assess capital, liquidity, risk and transaction requirements.

Qualified opportunity

Solution matching

Bring in relevant banking, markets and TxB specialists.

Solution architecture

Proposal

Define economics, implementation and responsibilities.

Client-approved commercial

path

Execution

Deliver transaction or service.

Successful implementation

Expansion

Review adjacent needs and additional business lines.

Next qualified opportunity

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Transaction Banking Sales Strategy

Transaction Banking can turn a strategic relationship into an ongoing operating relationship. The sales conversation

should focus on the client's treasury architecture, payment flows, liquidity requirements, working-capital processes and

cross-border needs, with technology and implementation treated as part of the solution.

Client need

Potential solution area

Account-growth signal

Cash visibility

Liquidity and cash-management services

Recurring operating balances

Payment complexity

Payments and treasury services

Embedded transaction flows

Cross-border activity

FX and international treasury

Multi-market expansion

Working capital

Liquidity / financing solutions

Broader corporate relationship

Treasury modernization

Digital integration and workflow enablement

Higher operational integration

Client flow

Client cash flow

→

treasury need

→

solution design

→

implementation

→

recurring activity

→

relationship review

→

expansion

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Investment Banking & Strategic Transactions

ONE GOLDMAN SACHS / ENTERPRISE CLIENT PLAYBOOK

STRATEGIC

TRIGGER

COVERAGE

TXB / CAPITAL

EXECUTION

M&A / IPO / FINANCING

C-SUITE RELATIONSHIP

LIQUIDITY / PAYMENTS

EXPANSION

Strategic transactions are potential relationship catalysts. Goldman Sachs' 2026 M&A; outlook describes a market

characterized by larger, more complex transactions and growing demand for flexible capital solutions. The sales plan

therefore treats M&A;, IPOs, refinancings and strategic expansion as triggers for coordinated client coverage.

Client trigger

Immediate opportunity

Follow-on review

M&A; / acquisition

Advisory and financing

Treasury, hedging, markets, asset

relationships

IPO / equity event

Equity underwriting and markets

Liquidity, investor engagement, broader

relationship

Refinancing

Debt underwriting / capital solutions

Risk management and transaction

services

International expansion

Strategic advisory / markets

FX, payments and treasury

Portfolio transformation

M&A; / Capital Solutions

Financing, alternatives and ongoing

strategic coverage

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Cross-Business Client Expansion

The One Goldman Sachs account model coordinates specialists around a single client relationship. The purpose is not

to force cross-selling, but to identify adjacent needs where another capability genuinely improves the client's outcome.

Existing relationship

Expansion opportunity

Qualification question

Investment Banking

Financing / markets

What operating or capital requirement

follows the transaction?

Financing

Risk management / transaction services

What recurring exposure or cash flow

needs support?

Transaction Banking

FX / financing

Where do operating flows create additional

needs?

Institutional client

Asset & Wealth Management

Are there investment or alternatives

requirements?

Wealth relationship

Alternatives / private banking

Are there broader family or institutional

needs?

Expansion rule

Every proposed cross-business opportunity should have a named client need, owner, specialist, expected value and

next action. This keeps relationship expansion evidence-based rather than quota-driven.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Client Relationship Growth

A durable relationship program creates a recurring review cycle around the client's strategic agenda, not simply around

open transactions.

Activity

Frequency

Output

Executive relationship review

Quarterly / event-driven

Strategic priorities and senior sponsorship

Product penetration review

Quarterly

Current footprint and whitespace

Treasury / operating review

Semiannual or as needed

TxB opportunities and implementation

issues

Strategic opportunity review

Monthly

Qualified pipeline and next actions

Client feedback

Ongoing

Service improvements and relationship

risks

Annual account plan

Annual

Multi-year relationship roadmap

Relationship loop

Existing client

→

relationship review

→

new business need

→

solution

→

execution

→

adoption

→

cross-business opportunity

→

relationship expansion

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Sales Pipeline & Opportunity Management

Stage

Definition

Management metric

Target account

Account meets strategic criteria.

Coverage universe

Qualified opportunity

Client need and stakeholder identified.

Qualified pipeline

Solution discussion

Relevant specialists engaged.

Active opportunities

Proposal

Commercial solution presented.

Proposal value

Negotiation

Terms, economics and implementation being resolved.

Late-stage value

Transaction execution

Contract / transaction completed.

Won value

Relationship expansion

New qualified opportunity created.

Cross-business pipeline

TARGET ACCOUNTS

QUALIFIED PIPELINE

PROPOSALS

EXPANSION

Volume

Value

Count

Pipeline governance should distinguish relationship development from revenue forecasting. A high-value account with no qualified client need is

coverage; it is not yet pipeline.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Sales KPIs & 2026 Action Plan

KPI

Purpose

New strategic clients

Measure qualified relationship acquisition

Client retention

Monitor durability of strategic relationships

Transaction volume

Measure client activity

Financing opportunities

Track capital-solutions penetration

M&A; opportunities

Track strategic-event pipeline

Transaction banking activity

Track recurring operating relationship

Cross-business opportunities

Measure breadth of relationship

Pipeline conversion

Measure commercial execution

Balances / assets

Track relevant client economics

Revenue per relationship

Measure relationship depth

2026 execution calendar

Quarter

Priority

Management outcome

Target-account identification and relationship mapping

Strategic coverage universe

Transaction banking and strategic-solution expansion

Qualified operating

opportunities

Cross-business account development

Broader relationship pipeline

Retention, renewal and 2027 planning

Next-year account roadmaps

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

Strategic Client Growth Framework

STRATEGIC CLIENT

Relationship thesis

RELATIONSHIP DEVELOPMENT

Senior + specialist coverage

FINANCIAL / STRATEGIC NEED

Capital · treasury · transaction

SOLUTION

Advisory · TxB · Financing · Markets

EXECUTION

Transaction / service delivery

EXPANSION

Qualified adjacent opportunity

RELATIONSHIP VALUE

Durable, multi-capability client relationship

REPEAT

Annual account planning and ongoing review

Key sales pillars

Strategic Relationships | Transaction Banking | Investment Banking | Capital Solutions | Markets

| Cross-Business Growth

Closing perspective

Goldman Sachs' public 2026 materials emphasize the depth of client relationships, the interconnected nature of its

franchises and the role of strategic transactions as catalysts for activity across the firm. This plan translates that public

strategy into an account-management framework centered on qualified client needs, coordinated execution and

measurable relationship expansion.

Source context used for factual framing: Goldman Sachs 2025 Annual Report; Q2 2026 earnings release; 2026 Global M&A; Outlook; Goldman

Sachs public business and Investment Banking pages. These sources are not reproduced as citations inside the document.

Goldman Sachs Strategic Client Growth & Transaction Banking Sales Plan

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