McDonald’s NEXT Customer Growth & Restaurant Sales Plan
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McDONALD’S NEXT / SALES PLAN
1. Sales Plan Overview
McDonald’s NEXT organizes growth around MENU, CONSUMER, RESTAURANT and PEOPLE. It connects
customer relevance with restaurant-system capability: menu choice and value attract customers; digital
engagement and loyalty support relationships; restaurant investment, execution and people enable a dependable
experience. Systemwide sales growth depends on serving more customers, earning more occasions and
improving experience across channels.
Growth area
Strategic focus
Sales connection
Customers
Acquire, retain and build frequency
More guests and occasions
Menu & categories
Strengthen core; expand chicken and
beverages
Broader relevance
Value
Everyday value, bundles and local offers
Consideration and repeat visits
Digital & loyalty
App, ordering, Rewards, personalization
Convenient purchasing
Restaurant
Modernization, operations, technology
Customer experience
Franchisees
Reinvestment, local execution, development
Access and system growth
