10+ Marketing Research Proposal Templates & Examples [Download Now]


Before conducting market research, you will need to create a market research proposal that will include a brief overview of the study to be undertaken. Its purpose is to seek approval from the readers, such as the business leaders, to proceed, which makes it very crucial. Thus, you will need a very persuasive proposal that will focus on what they are expecting. However, you don’t have to worry! We have prepared a list of marketing research proposal templates and examples below, which you can use as your guide in creating a winning proposal.

10+ Marketing Research Proposal Templates & Examples – Google Docs, MS Word, Pages, Editable PDF

1. Market Research Proposal Template

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Size: A4 & US Letter

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As a researcher, you should know that in every three people in the world 1 uses social media. With that said, 80% of the users on Instagram follow business profiles. Thus, if you are aiming to get more questionnaire correspondents, you should consider using online polls for specific questions concerning marketing to social media platforms. Get started and create your market research proposal with our easily editable Market Research Proposal Template.

2. Marketing Research Proposal Template

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  • Google Docs
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Size: A4 & US Letter

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One of the factors that you have to consider when creating a market research proposal is the cost of conducting the entire study. Business leaders may want to know the estimated budget required to complete the research. It will help them decide if the survey is worth pursuing. That is why it is necessary to include it in your proposal. With our Market Research Proposal Template, you can create a clear research budget that you can include in your project.

3. Marketing Research Proposal Template

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  • MS Word
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Size: A4, US

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When writing a market research proposal, you should state the purpose of your study. For example, the reason you are conducting research is due to the dropping sales of the business you are serving. The purpose of the study may be to determine the cause of low sales and to find ways to increase the company’s sales. With that said, this is another variety of Marketing Research Proposal Template that you can use to create your market research proposal. This template comes with a masterfully designed layout and contents which you can fully customize to create a project with a precise purpose.

4. Market Research Proposal Template

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  • MS Word
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Size: A4, US

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The proceeds of the global market research industry have been increasing year by year since 2009, where it experienced a slight plunge. Thus, if you are running a market research business, your company has the chance to grow big. Don’t miss the opportunity of your company’s chance of prosperity. Create a market research proposal for your prospected clients with our Market Research Proposal Template. You can download this template in all file formats, so it will be easy for you to customize its contents.

5. Marketing Research Proposal for a Business to Business Model

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Size: 1 MB

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Did you know that the 2018 business-to-business(BToB) e-commerce sales exceeded the $954 billion forecast for the year? The total BToB e-commerce sales in the US reached up to $9 trillion. It is estimated to increase and reach up to 17% by 2023. Take the opportunity of increasing your company’s revenue by using this downloadable example as your guide on creating a winning research proposal for your possible clients.

6. Media Marketing Research Proposal Sample

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Size: 340 KB

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Many assumed that advertising through new media channels such as the internet is targeting only the young audience. This research focuses on proving the effectiveness of new media advertising to young readers. If you are planning to conduct a similar study or related to this subject, you may use this document to serve as your guide. You can download this 22-page document in PDF format.

7. Marketing Research Proposal for Estate Gardens Sample

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Size: 476 KB

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This marketing research proposal example tackles about obtaining new sources of income and coming up with approaches to increase the product sales of an estate garden with their existing sources. This sample includes the necessary information that you can use as a guide in making your proposal more appealing to your clients. You can download this 27-page document in PDF format.

8. Marketing Research Proposal Template

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This 5-page document includes an outline of a marketing research proposal. It also contains instructions and guidelines on how to write each part of the project, which can be enough to keep you guided until the end part of your proposal. It includes relevant links for more clarification about certain parts of the proposition. This file will serve your needs if you are in college and still learning on how to create a market research proposal.

9. Marketing Research Proposal Example

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Not all popular social media are reigning in terms of advertisement. There may be media channels that are booming in terms of the number of viewers/users. However, there are a few more factors to consider for a company to list his product in an advertising firm. This marketing research proposal example examines how to make a large social media platform’s advertising more efficient. Download this file to learn more about this study.

10. Sample Marketing Research Proposal

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As a businessman, you should be knowledgeable enough before you place your money into an investment. If you already have a business, you may want to do more research about your product to use as an advantage in marketing. This example discusses the uses of olive oil in general, the applications of existing products, and the most reliable ways to promote their products. If you are planning to create a proposal with a similar problem, download this file to get started.

11. Proposal for Association Market Research Sample

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The last example that we included in our list is a proposal for market research for an association. The study’s goal is to know the educational needs of the members and nonmembers of the association. If you are planning to research about a similar subject, you may want to check this sample out to get started. You can download this file in PDF format for free. Try it now!

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