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Free AI Hard Skills Generator
Copywriting Hard Skills
1 / 8
Copywriting
Hard
Skills
01 ·
Core
Craft
&
Structure
10
SKILLS
The
foundation
.
Without
these
,
every
later
skill
is
decoration
.
01
Headline
writing
Producing
10–25
variants
against
a
single
brief
,
then
defending
the
one
that
carries
the
most
specific
promise
.
02
Hook
and
opening
line
Earning
the
next
sentence
in
the
first
twelve
words
,
using
tension
,
surprise
,
or
a
concrete
detail
instead
of
a
warm
-
up
.
03
Long
-
form
structure
Building
a
page
or
essay
on
a
spine
—
problem
,
agitation
,
mechanism
,
proof
,
offer
—
with
subheads
that
carry
the
skim
on
their
own
.
04
Short
-
form
compression
Six
-
word
headlines
, 90-
character
meta
descriptions
,
one
idea
per
sentence
.
Saying
the
whole
thing
in
fewer
words
than
feels
comfortable
.
05
Feature
-
to
-
benefit
translation
Turning
"
SOC
2
Type
II
,
SSO
,
audit
logs
"
into
"
your
security
team
says
yes
on
the
first
call
."
06
Benefit
-
to
-
outcome
translation
Moving
one
level
past
the
benefit
:
not
"
saves
time
"
but
"
closes
the
books
a
day
before
month
-
end
."
07
Voice
and
tone
documentation
Writing
a
usable
voice
guide
with
do
/
don
'
t
examples
and
real
before
-
and
-
after
rewrites
—
not
a
page
of
adjectives
.
08
Message
hierarchy
Deciding
what
the
reader
sees
first
,
second
,
third
—
and
what
gets
cut
entirely
.
A
prioritization
skill
disguised
as
a
writing
skill
.
09
Editing
and
self
-
editing
The
ruthless
second
pass
:
cut
20%,
kill
adverbs
,
lead
with
verbs
,
delete
the
first
paragraph
if
it
'
s
throat
-
clearing
.
10
Proofing
and
style
adherence
Applying
AP
,
Chicago
,
or
a
house
style
guide
consistently
across
a
3,000-
word
project
.
Zero
typos
shipped
,
ever
.
2 / 8
02 ·
Research
&
Strategy
8
SKILLS
Where
the
words
come
from
.
Copy
written
without
this
layer
reads
like
a
guess
.
11
Customer
interviewing
Running
a
30-
minute
recorded
call
,
keeping
your
own
opinions
out
of
it
,
and
mining
verbatim
quotes
you
can
use
untouched
.
12
Voice
-
of
-
customer
mining
Working
reviews
,
support
tickets
,
Reddit
threads
,
G
2
pages
,
and
sales
call
notes
into
a
ranked
list
of
the
phrases
buyers
actually
use
.
13
Competitor
message
teardown
Building
a
positioning
grid
of
every
rival
'
s
claims
,
proof
,
and
offer
—
then
finding
the
unclaimed
territory
.
14
Positioning
statements
Writing
the
one
sentence
that
names
the
audience
,
the
alternative
they
'
d
otherwise
choose
,
and
why
this
wins
.
15
Audience
segmentation
Writing
distinct
copy
per
ICP
—
economic
buyer
,
end
user
,
blocker
—
instead
of
one
averaged
message
that
moves
nobody
.
16
Objection
mapping
Listing
every
reason
a
qualified
buyer
says
no
,
then
writing
the
answer
for
each
before
the
reader
thinks
to
ask
.
17
Offer
construction
Value
stacks
,
guarantees
,
risk
reversal
,
and
urgency
that
survives
scrutiny
—
writing
the
offer
,
not
just
the
description
.
18
Creative
brief
writing
One
page
:
objective
,
audience
,
insight
,
single
-
minded
proposition
,
mandatories
,
and
how
success
will
be
judged
.
3 / 8
03 ·
Channel
&
Format
10
SKILLS
Each
channel
has
its
own
physics
—
length
,
reading
context
,
and
what
kills
the
click
.
19
Landing
page
copy
Hero
,
proof
,
feature
blocks
,
objection
FAQ
,
and
final
CTA
written
as
one
continuous
argument
,
not
five
independent
widgets
.
20
Ad
copy
under
platform
caps
30 / 90 / 125-
character
variants
per
placement
,
each
one
independently
complete
—
never
a
sentence
cut
in
half
by
the
truncation
.
21
Email
sequences
Welcome
,
nurture
,
cart
recovery
,
win
-
back
,
and
onboarding
flows
—
mapping
the
arc
across
five
emails
instead
of
repeating
one
pitch
.
22
Subject
line
and
preheader
pairing
50
characters
and
90
characters
working
as
a
duo
:
the
subject
opens
a
loop
the
preheader
closes
just
enough
to
earn
the
click
.
23
Product
description
writing
Spec
-
to
-
story
:
materials
,
sizing
,
fit
,
care
,
and
comparison
language
that
answers
the
question
before
the
buyer
has
to
ask
it
.
24
Social
copy
by
platform
LinkedIn
thought
-
leadership
cadence
,
X
terseness
,
Instagram
captions
,
and
Threads
—
the
same
idea
rewritten
four
times
,
not
pasted
four
times
.
25
Video
and
UGC
scripting
Hook
in
three
seconds
,
beat
-
by
-
beat
structure
,
on
-
screen
text
,
and
a
spoken
CTA
that
sounds
like
a
person
talking
.
26
Push
and
in
-
app
notifications
Forty
-
character
discipline
with
a
genuine
reason
to
tap
—
the
channel
that
punishes
vague
copy
fastest
.
27
Sales
collateral
One
-
pagers
,
battle
cards
,
and
deck
copy
written
for
a
live
conversation
where
someone
can
interrupt
you
mid
-
slide
.
28
Scripts
for
audio
Radio
spots
,
podcast
reads
,
and
voiceover
paced
for
the
ear
—
shorter
clauses
,
no
visual
crutches
,
no
nested
asides
.
4 / 8
04 ·
SEO
&
Technical
7
SKILLS
The
technical
half
of
the
job
.
Non
-
negotiable
for
anyone
writing
web
content
.
29
Keyword
research
and
mapping
Building
intent
-
led
clusters
and
mapping
each
one
to
a
single
URL
—
one
topic
,
one
page
,
no
self
-
competition
.
30
Search
intent
analysis
Reading
the
SERP
before
writing
a
word
:
informational
,
commercial
,
navigational
,
or
transactional
,
and
matching
the
format
accordingly
.
31
On
-
page
optimization
Title
tags
,
H
1
s
,
internal
links
,
image
alt
text
,
and
readability
—
applied
without
stuffing
a
phrase
into
every
third
sentence
.
32
SEO
content
briefs
Outline
,
target
entities
,
questions
to
answer
,
sources
to
cite
,
and
a
defended
word
count
for
the
writer
who
follows
you
.
33
Topical
authority
planning
Pillar
and
cluster
architecture
,
internal
linking
maps
,
and
knowing
which
page
exists
to
rank
and
which
exists
to
convert
.
34
Structured
data
awareness
Writing
so
product
,
FAQ
,
and
review
markup
can
accurately
echo
the
copy
—
the
words
and
the
schema
never
contradict
each
other
.
35
CMS
publishing
workflow
Working
the
actual
fields
in
WordPress
,
Webflow
,
or
Shopify
:
slugs
,
meta
,
redirects
,
alt
text
,
and
scheduled
publish
dates
.
5 / 8
05 ·
Conversion
&
Testing
8
SKILLS
Copy
that
can
be
graded
.
If
you
can
'
t
measure
it
,
you
'
re
only
asserting
it
.
36
CTA
writing
Action
-
specific
buttons
— "
Start
free
trial
," "
Book
a
20-
min
demo
," "
Shop
the
sale
" —
never
"
Submit
," "
Learn
more
,"
or
"
Click
here
."
37
A
/
B
test
hypothesis
writing
One
variable
,
one
primary
metric
,
a
stated
expected
direction
,
and
a
minimum
sample
size
decided
before
launch
.
38
Funnel
diagnosis
Reading
drop
-
off
by
step
and
rewriting
the
specific
screen
that
leaks
—
instead
of
rewriting
the
whole
funnel
and
learning
nothing
.
39
Landing
page
auditing
Applying
LIFT
or
a
message
-
match
checklist
end
to
end
,
ensuring
the
ad
promise
and
the
page
headline
are
the
same
promise
.
40
Microcopy
and
form
copy
Labels
,
placeholder
text
,
inline
validation
,
error
states
,
empty
states
,
and
confirmation
messages
—
where
trust
is
won
or
lost
.
41
Heatmap
and
session
review
Finding
the
exact
line
where
attention
stops
,
then
cutting
or
moving
everything
below
it
.
42
Pricing
page
copy
Tier
naming
,
anchoring
,
feature
comparison
language
,
and
making
the
middle
plan
the
obvious
choice
without
sounding
pushy
.
43
Metrics
literacy
Knowing
how
CTR
,
CVR
,
AOV
,
CPA
,
and
LTV
:
CAC
respond
to
copy
decisions
—
and
which
one
your
rewrite
is
supposed
to
move
.
6 / 8
06 ·
Tools
&
Production
10
SKILLS
The
operational
layer
.
Good
copywriters
ship
on
time
inside
someone
else
'
s
system
.
44
Docs
and
review
hygiene
Google
Docs
suggesting
mode
,
resolved
-
comment
discipline
,
and
version
naming
—
so
nobody
writes
over
anyone
else
'
s
work
.
45
Grammar
tooling
Using
Grammarly
or
LanguageTool
as
a
net
rather
than
an
editor
—
accepting
suggestions
that
serve
the
voice
and
rejecting
the
ones
that
flatten
it
.
46
SEO
platforms
Ahrefs
,
Semrush
,
Clearscope
,
or
Surfer
used
for
briefs
,
difficulty
checks
,
and
content
scoring
—
not
as
an
SEO
substitute
for
thought
.
47
Email
service
provider
workflows
Klaviyo
,
Customer
.
io
,
Braze
,
or
Mailchimp
:
building
templates
,
segmenting
lists
,
running
QA
sends
,
and
scheduling
without
breaking
sends
.
48
Design
handoff
Figma
specs
,
character
counts
per
block
,
and
annotated
copy
decks
so
the
layout
designer
never
has
to
guess
your
intent
.
49
Analytics
basics
GA
4
event
naming
,
UTM
discipline
,
and
building
a
simple
report
that
shows
what
the
copy
actually
did
.
50
AI
-
assisted
drafting
Using
language
models
for
variant
generation
and
first
-
pass
research
,
then
applying
a
human
fact
-
check
and
voice
pass
before
anything
ships
.
51
Originality
verification
Running
Copyscape
or
equivalent
checks
,
and
knowing
what
"
original
work
"
means
contractually
when
you
'
re
writing
for
a
client
.
52
Project
management
Asana
,
Linear
,
or
Notion
boards
:
tracking
deadlines
,
revision
rounds
,
and
stakeholder
sign
-
off
on
a
multi
-
piece
campaign
.
53
Accessibility
in
copy
Plain
language
,
descriptive
link
text
that
works
out
of
context
,
and
alt
text
that
describes
rather
than
repeats
.
7 / 8
Skills
at
a
glance
CAT EGORY
SKILLS
T YPICAL
PORT FOLIO
PROOF
Core
Craft
&
Structure
10
A
before
/
after
rewrite
with
the
reasoning
for
each
cut
.
Research
&
Strategy
8
A
positioning
statement
traced
back
to
interview
quotes
.
Channel
&
Format
10
One
campaign
adapted
across
three
channels
with
character
counts
.
SEO
&
Technical
7
A
published
brief
plus
the
page
that
ranked
from
it
.
Conversion
&
Testing
8
A
test
log
with
hypothesis
,
result
,
and
the
next
decision
.
Tools
&
Production
10
A
copy
deck
in
Figma
receiving
designer
sign
-
off
.
```
8 / 8
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