Predictive
Analytics
—
Hard
Skills
S KIL L
DO M AIN S
01
Statistical
Foundations
&
Modeling
02
Machine
Learning
&
Predictive
Modeling
03
Domain
-
Specific
Predictive
Applications
04
Programming
&
Query
Languages
05
Data
Engineering
&
Pipelines
06
Deployment
,
MLOps
&
Governance
07
Visualization
,
Reporting
&
Communication
08
Experimentation
&
Measurement
01
Statistical
Foundations
&
Modeling
8
SKILLS
Regression
Analysis
OLS
,
logistic
,
Poisson
,
quantile
and
regularized
variants
(
Ridge
,
Lasso
,
Elastic
Net
)
with
correct
link
functions
and
diagnostics
.
Time
Series
Modeling
ARIMA
/
SARIMA
,
Holt
-
Winters
exponential
smoothing
,
state
-
space
models
and
Prophet
for
seasonal
and
trended
series
.
Bayesian
Inference
Hierarchical
models
,
prior
specification
,
posterior
sampling
via
MCMC
and
variational
inference
in
PyMC
or
Stan
.
Multivariate
Methods
Principal
component
analysis
,
factor
analysis
,
discriminant
analysis
and
dimensionality
reduction
for
high
-
dimensional
feature
sets
.
Experimental
Design
Randomized
controlled
trials
,
power
and
sample
-
size
calculation
,
sequential
testing
and
variance
reduction
(
CUPED
).
Hypothesis
Testing
Parametric
and
non
-
parametric
tests
,
confidence
intervals
,
bootstrap
resampling
and
multiple
-
comparison
correction
.
Survival
Analysis
Kaplan
-
Meier
estimation
,
Cox
proportional
hazards
,
time
-
varying
covariates
and
competing
-
risks
models
.
Causal
Inference
Difference
-
in
-
differences
,
propensity
score
matching
,
instrumental
variables
,
regression
discontinuity
and
causal
DAGs
.
1 / 5
02
Machine
Learning
&
Predictive
Modeling
9
SKILLS
Gradient
Boosting
XGBoost
,
LightGBM
and
CatBoost
tuned
for
tabular
prediction
problems
,
including
categorical
handling
and
early
stopping
.
Ensemble
Methods
Bagging
,
random
forests
,
stacking
and
blending
to
combine
base
learners
and
stabilize
predictions
.
Linear
&
Kernel
Models
Regularized
regression
,
GLMs
and
support
vector
machines
with
appropriate
kernels
and
feature
scaling
.
Tree
-
Based
Methods
Decision
trees
,
isolation
forests
and
tree
-
based
anomaly
detection
for
interpretable
baseline
models
.
Neural
Networks
Multilayer
perceptrons
,
sequence
models
(
LSTM
/
GRU
)
and
transformer
architectures
for
sequential
and
unstructured
inputs
.
Feature
Engineering
Lag
and
rolling
-
window
features
,
target
and
weight
-
of
-
evidence
encoding
,
interaction
terms
and
feature
-
selection
methods
.
Model
Evaluation
AUC
-
ROC
and
PR
curves
,
lift
and
gain
charts
,
RMSE
/
MAE
/
MAPE
,
calibration
curves
and
business
-
metric
validation
.
Hyperparameter
Optimization
Bayesian
search
with
Optuna
or
Hyperopt
,
nested
cross
-
validation
and
leakage
-
safe
tuning
workflows
.
Unsupervised
Learning
k
-
means
,
DBSCAN
,
hierarchical
clustering
and
autoencoders
for
segmentation
and
dimensionality
reduction
.
2 / 5
03
Domain
-
Specific
Predictive
Applications
8
SKILLS
Churn
&
Retention
Modeling
Survival
-
based
churn
scoring
,
hazard
curves
and
targeting
logic
for
save
offers
and
retention
campaigns
.
Customer
Lifetime
Value
Probabilistic
CLV
models
(
BG
/
NBD
,
Gamma
-
Gamma
),
cohort
forecasting
and
value
-
tier
segmentation
.
Credit
Risk
Scoring
PD
/
LGD
/
EAD
modeling
,
scorecard
development
,
WOE
/
IV
binning
and
regulatory
validation
practices
.
Fraud
&
Anomaly
Detection
Supervised
classifiers
,
rule
-
plus
-
ML
hybrids
,
imbalanced
-
learning
techniques
and
real
-
time
scoring
pipelines
.
Demand
Forecasting
Hierarchical
forecasting
,
intermittent
-
demand
methods
(
Croston
),
forecast
reconciliation
and
safety
-
stock
inputs
.
Marketing
Mix
&
Attribution
Marketing
mix
modeling
,
multi
-
touch
attribution
,
media
response
curves
and
incrementality
validation
.
Pricing
&
Elasticity
Price
-
response
curves
,
promotion
lift
estimation
and
markdown
optimization
modeling
.
Uplift
Modeling
Treatment
-
effect
estimation
with
T
-
learner
,
X
-
learner
and
causal
-
forest
approaches
for
incremental
response
.
04
Programming
&
Query
Languages
7
SKILLS
Python
pandas
,
NumPy
,
scikit
-
learn
,
statsmodels
and
PyMC
in
reproducible
,
production
-
oriented
analytics
workflows
.
R
tidyverse
,
tidymodels
,
caret
,
forecast
and
survival
packages
for
statistical
modeling
and
reporting
.
SQL
Window
functions
,
CTEs
,
joins
and
query
tuning
against
large
analytical
tables
and
warehouse
schemas
.
PySpark
/
Scala
Distributed
feature
engineering
and
model
training
over
large
-
scale
datasets
in
Spark
environments
.
Notebook
Engineering
Jupyter
and
parameterized
notebooks
(
papermill
)
for
reproducible
analysis
and
scheduled
scoring
runs
.
Git
&
Version
Control
Branching
strategies
,
code
review
,
dependency
pinning
and
experiment
versioning
.
API
Development
&
Scripting
FastAPI
or
Flask
scoring
endpoints
,
REST
integration
and
scheduled
batch
job
scripting
.
3 / 5
05
Data
Engineering
&
Pipelines
7
SKILLS
ETL
/
ELT
Development
Batch
and
incremental
load
pipelines
,
dbt
models
and
dimensional
data
design
for
analytical
consumption
.
Workflow
Orchestration
Airflow
,
Prefect
or
Dagster
DAG
authoring
,
dependency
management
,
retries
and
scheduling
.
Data
Quality
&
Validation
Schema
contracts
,
expectation
testing
(
Great
Expectations
)
and
drift
-
aware
input
monitoring
.
Missing
Data
Handling
MICE
,
KNN
and
model
-
based
imputation
,
plus
missingness
indicators
and
deletion
-
bias
assessment
.
Outlier
&
Noise
Treatment
Winsorization
,
robust
scaling
,
anomaly
flagging
and
segment
-
level
data
cleaning
rules
.
Feature
Stores
Offline
/
online
feature
parity
,
point
-
in
-
time
correctness
and
reusable
feature
definitions
.
Big
Data
Tooling
Spark
,
Databricks
and
Snowflake
or
BigQuery
warehouse
patterns
for
large
-
volume
modeling
data
.
06
Deployment
,
MLOps
&
Governance
8
SKILLS
Model
Deployment
Containerized
scoring
services
(
Docker
,
Kubernetes
)
supporting
both
batch
and
low
-
latency
real
-
time
inference
.
Cloud
ML
Platforms
AWS
SageMaker
,
Azure
Machine
Learning
and
Google
Vertex
AI
for
training
,
hosting
and
pipeline
automation
.
Model
Monitoring
Performance
decay
tracking
,
data
and
concept
drift
detection
using
Evidently
,
WhyLabs
or
custom
dashboards
.
Experiment
Tracking
&
Registry
MLflow
or
Weights
&
Biases
for
run
tracking
,
model
lineage
and
promotion
through
environments
.
CI
/
CD
for
Machine
Learning
Automated
testing
and
retraining
,
canary
releases
and
shadow
deployment
of
new
model
versions
.
Model
Explainability
SHAP
,
LIME
,
permutation
importance
and
partial
dependence
for
interpretable
and
reviewable
predictions
.
Fairness
&
Bias
Testing
Disparate
impact
analysis
,
group
-
wise
error
metrics
and
mitigation
strategies
for
protected
segments
.
Model
Risk
&
Documentation
Model
cards
,
validation
reports
,
assumption
logs
and
audit
-
ready
governance
documentation
.
4 / 5
07
Visualization
,
Reporting
&
Communication
6
SKILLS
BI
Platform
Development
Tableau
,
Power
BI
and
Looker
dashboard
builds
with
governed
,
reusable
data
sources
.
Python
Visualization
Matplotlib
,
Seaborn
,
Plotly
and
Altair
for
analytical
charts
,
diagnostics
and
interactive
exploration
.
Dashboard
Design
Metric
hierarchy
,
drill
-
down
paths
and
self
-
serve
analytical
views
that
support
operational
decisions
.
Executive
Storytelling
Translating
model
output
and
uncertainty
into
a
concise
,
decision
-
ready
narrative
for
non
-
technical
audiences
.
Automated
Reporting
Scheduled
reports
,
templated
deliverables
and
threshold
-
based
alerting
for
recurring
stakeholders
.
Stakeholder
Elicitation
Converting
business
questions
into
well
-
defined
modeling
problems
with
measurable
success
criteria
.
08
Experimentation
&
Measurement
5
SKILLS
A
/
B
&
Multivariate
Testing
Test
design
,
guardrail
metric
selection
and
sequential
or
group
-
sequential
analysis
of
results
.
Causal
Impact
Measurement
Geo
tests
,
switchback
designs
,
holdout
construction
and
long
-
term
effect
estimation
.
Incrementality
Testing
Uplift
and
incrementality
validation
of
campaigns
,
media
channels
and
intervention
programs
.
Forecasting
for
Planning
Scenario
modeling
,
driver
-
based
forecasts
and
rolling
planning
cycles
tied
to
operational
targets
.
KPI
Definition
&
Tracking
Metric
trees
,
north
-
star
and
counter
-
metrics
,
and
definition
governance
across
teams
.
5 / 5