Market Research Questionnaire Example [Edit & Download]

A market research questionnaire is a tool used to gather information from potential customers or target audiences about a specific product, service, or market. The goal is to gain insights into customer preferences, behavior, and attitudes to make informed business decisions. A well-designed market research questionnaire helps companies understand their market, identify opportunities, and develop strategies based on customer needs.

Name: __________________
Email: __________________

1. How often do you use our services?
(Select all that apply)

• Daily
• Weekly
• Monthly
• Rarely

2. What do you use our product for?
(Select all that apply)

• Personal use
• Business
• Educational purposes
• Other: __________________

3. Where did you first hear about our product or service?
(Select one)

• Social Media
• Online Ad
• Friend/Family
• Other: __________________

4. How would you rate the quality of our product or service?
(Select one)

• Excellent
• Good
• Average
• Poor

5. How likely are you to recommend our product or service to a friend?
(Select one)

• Very Likely
• Likely
• Not Likely

6. Do you have any other feedback or suggestions for improvement?