Many people love to visit places that sell flowers; mainly, flower shops. They buy flowers for all sorts of occasions, such as wedding anniversaries, Valentine’s Day, birthdays, and many more. There’s just something special about giving flowers to someone close to a person. It’s a gesture of saying, “I Love You,” without uttering those sweet words. The gifting of flowers is a long, long tradition that we can trace back to Ancient Greece. Yes, that long. And it’s a tradition that’ll undoubtedly carry on for many generations to come. With all of those said, your flower shop business can continue selling fresh flowers for as long as you want. But for that to happen, you must promote your business continuously. And there’s no better tool for that than our Fantastic Flower Shop Flyer Examples! Take a good look at them.
As its name implies, a fantastic flower shop flyer is a type of marketing flyer that promotes the flower products and services of a flower shop business. It could feature details about goods such as wedding flowers, funeral flowers, or any kind of flower sets for specific occasions. Business owners of flower shops use flower shop flyers to make their target customers aware of what they’re selling. They hand them out in public places so that more and more people will know about their shop.
If you have the basic skills of a florist, you can start a flower shop business if you haven’t yet. Because people today are mostly buying stuff through the internet, it would be best to launch it online. So here we’ll show you our short guide in starting an online flower shop business.
A catchy business name will help your online flower shop to stand out among others. It’s up to you what you’ll name your business. For as long as it’s unique and easy to remember, it’ll do. Choose a flower shop name that represents the brand and identity of the flowers you’ll sell.
A big part of your business plan would be creating your website. That’s because your flower shop will be an online business. For that, you’ll need to hire a web developer or web designer. And you’ll have to buy a domain name. Make sure that your website represents your online business well. Everything in it, especially its design, must give the feeling that it’s a virtual flower shop.
Another platform that your online flower shop should be present is on social media. So you should establish social media pages for your flower shop, especially on Facebook, Twitter, and Instagram. Because the majority of people are on social media, there’s a good chance many of them will know about your online flower shop.
For your marketing materials, you can post flyers online. You can post them using your social media pages or send them through email newsletters. Aside from a bi fold brochure, tri fold brochure, or poster, a flyer can also promote your business effectively. You may also print hard copies of your florist flyer and distribute them to people in person. To design your flyers, you can use software like Adobe Photoshop, InDesign, or MS Publisher.
Speaking of designing flyers, let’s walk you through on…
Here, we’ll show you the essential tips that you need to follow in creating your flower shop flyers. They’re easy to apply, and they can help make your flyers stand out against your competitors.
Of course, flowers should be the theme of your flyers. At first glance, they should immediately show the impression that what they feature are flower products or services. You can set images of your flower bouquet sets or photos of roses, sunflowers, etc. Treat your flyers as if they’re rooms or banquet halls that you need to decorate.
Your flower shop is a happy, vibrant place. And that trait should manifest in your flyers. To do that, you need to set a light color scheme on your flyers’ design. Colors such as pink, yellow, apricot, light red, and sky blue are good examples.
Flowers are most appealing to women, and they also represent feminity. That said, it only fits to set feminine font styles to your flyers’ texts. Whatever editing software you’ll be using, there are many choices that you can choose from. You can refer to the texts found on most wedding invitations.
Your flyers are like the ambassadors of your flower shop. With that in mind, they should display your flower shop logo and name. Place them at the upper part of your flyers, serving as an introduction. The business name and logo signifies that your flyers officially belongs to your flower shop, including the flower products and services featured on them. And in that way, your flower shop will slowly gain popularity. Also, your flyers are like business cards. So include info of your shop’s contact details, website link, and social media pages so that interested customers can contact you easily.
A flower shop can be a small business that produces its own product (flowers). Or, it can be a retail business. It belongs to the retail business category if its owners depend on suppliers to deliver their products. Retail flower shops have connections with other businesses that produce the products for them.
There’s always profitability in owning a flower shop, especially if it’s in a good location, and its owner markets it well. However, there’s more profitability in operating an online flower shop. According to IBISWorld, online flower shops had an industry growth of 11.8% between 2014 to 2019. It’s an implication that more and more people are trusting online flower shops. What followed is that people realized that it’s more convenient to order flower products online.
Some flower shop owners do, while others depend on flower farms to make deliveries. Most likely, flower shop owners who grow their own flowers are skilled and knowledgeable florists or gardeners. If you ask us which is better between growing them independently and depending on farms, we’d say the former is better. That’s because it’s less costly, and you can keep a close eye on them as they grow. You can check if they grew to your standards.
In owning a flower shop, you’re not just going to make money. You’re also going to complement a lot of special events or occasions that need flower decors. So, in a sense, your flower shop could become an important part of your community. It’s going to bring joy to families, couples, and friends. So start your dream flower shop as soon as you can, and promote it with the aid of our Fantastic Flower Shop Flyer Examples!