WWW.ATTPORTABLES.COM

Intuitive steps in the wireless direction

AT&T PORTABLES

INTUITIVE STEPS IN THE WIRELESS DIRECTION

“W

e come from a long line of merchants,” explains William Beg, CO-CEO

and founding partner of Portables, a family-owned National Autho

rized Retailer of AT&T. “My two brothers and I wanted to open our

own business. We had worked in our uncle’s electronics store in high

school and decided to go out on our own.” From there, William and his brother John Beg

built a business that includes 45 retail locations and provides access to one of the na

tion’s leading wireless network providers.

For nearly three decades, the founders of Portables have shown an innate ability to tune

into their market, their potential partners, and potential locations. The story of the com

AT A GLANCE

AT&T PORTABLES

WHAT:

AT&T National Authorized

Retailer

WHERE:

Based in Lorton, VA

WEBSITE:

www.attportables.com

pany’s growth begins in 1991, inside the Potomac

Mills Mall in Woodbridge, Virginia. Shortly after

opening as an electronics store, with an inventory

of cameras, video cameras, televisions, and stere

os, “we saw a great number of customers coming

in with wireless devices,” explains William Beg.

“So we connected with Cellular One at the time

to start selling their products and services. Within

a year, we transitioned our business out of elec

tronics and into wireless communication.”

The brothers hit the ground running. They also

laid ground for the foundations of a regional

sales network. With operations in six states; Mary

land, Virginia, West Virginia, North Carolina, Ten

nessee, and Pennsylvania, the company begs for,

and boasts about, its management structure. As

one of ten national authorized retailers for AT&T,

Portables knows the importance of accountabil

ity. The company’s management structure oper

ates within four layers: store managers report to

district managers, who then report to regional

directors, who are overseen by the Vice President

of Sales. This organized approach to management

has led to ample opportunities for growth. Last

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Retail Management

year, Portables landed in the 36th Annual Inc.

5000 List of America’s Fastest-Growing Private

Companies.

John Beg, CO-CEO/CFO, believes it is the com

pany’s organizational culture that has attributed

to its three-year sales growth of 122 percent. He

explains that everyone at the firm enjoys and

finds pride in their work. He describes the invest

ment in employees with, “We reward people who

work hard. There is nobody here who can get in

your way of succeeding except yourself. Every

level of this organization gets the same type of

treatment. He explains that he can validate Porta

bles’ organizational culture, as he’s held many of

the company’s roles.

In order to maintain success and fuel further

growth, the company founders tap into the same

intuition that helped them build their business.

Because of their success in opening 45 retail

locations to date, the company enjoys the trust

of AT&T. As William explains, while the firm does

seek out and bid on new endeavors, “AT&T usually

comes to us because we are such a great opera

tor. They have us look at new opportunities where

they feel they need distribution.”

But it’s not just about the real estate acumen.

For Portables, it’s also about understanding their

partner’s needs and next steps. William describes

the situation, “AT&T’s needs change on a day-to-

day basis. We learned early on that to have the

best relationship with your partner, you first have

to identify your partner’s needs. Then you must

address those needs and deliver. We’ve done that

pretty well, and we feel that’s why AT&T contin

WILLIAM BEG

CO-CEO/COO

JOHN BEG

CO-CEO/CFO

ues to give us more opportunity.”

Like AT&T, Portables has embraced the recently

purchased Direct TV as an asset to their consum

er offerings, delivering the product to customers

who walk through their doors. In order to do so,

Portables manages grassroots marketing endeav

ors to stay front and center within the communi

ties where they operate. Portables partners with

other small businesses in the communities they

reside within to drive business and earn repeat

customers. When it comes to direct marketing, the

endeavors are in partnership with AT&T. Not only

does partnering with the communications com

pany save in marketing and advertising dollars,

it requires minimal staff time and ensures brand

consistency across all mediums. With AT&T be

hind the wheel of marketing media, Portables’

time can be spent planning future growth. Wil

liam says, “We hope to hold 150 locations within

three years.”

Portables is currently the Number 1 choice

for AT&T customers in the Mid-Atlantic region.

The company’s success, growth, and future pros

pects are paired with employee appreciation.

John acknowledges that vision and preparedness

have been key to succeeding in the high-paced,

ever-changing environment of wireless communi

cations. John extols the company’s employees. Upon

being named among the fastest-growing private

companies in 2017, William responds with: “The for

mula to our success lies within our people. It is their

determination, drive and desire for achievement

that has fueled Portables’ growth and success. Our

people own this honor and achievement.”

It is obvious that the company’s commitment

to hard work and strong partnerships, paired with

intuitive decision-making and organization, will

facilitate the coming years’ growth. Portables is

well on its way to meeting its mission, which is to

be the leading provider of AT&T’s products and

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challenges. For nearly 20 years, we’ve proven to be the #1

partner for supporting wireless retail growth.

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AS FEATURED IN BUSINESS VIEW MAGAZINE

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www.businessviewmagazine.com

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www.attportables.com

AT&T Wireless Retail Magazine

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