oracle.com/goto/oraclemidsize
AUTUMN 2014
YOUR BUSINESS =
OUR PASSION
You want to grow your business. We’d love to help you. How?
With IT that helps you innovate.
PAGE 2
HOW FIT ARE YOUR APPS?
We help you get your app infrastructure
into shape.
PAGE 2
SEE-THROUGH SECURITY
Can you defend your data
transparently?
PAGE 3
CLOSE 15% MORE LEADS –
GET SOCIAL
How to convert leads through social media.
PAGE 4
SWEET CLOUD
DREAMS
Oracle Solaris = no more cloud
nightmares.
PAGE 5
ORACLE MAGAZINE FOR MIDSIZE COMPANIES
You just lost a sale. Move faster!
We know midsize organisations need to grow
without the budgets of large enterprises. We also
know agility is one of the biggest advantages you
have over them. So what’s our solution – ‘lite’
versions of Oracle technology? Absolutely not!
Rapid, agile growth demands full-strength IT.
Oracle offers you enterprise-class technology
packaged to make it affordable, easy-to-use and
fast to implement. It’s called Oracle Accelerate.
And it could be just what you’re looking for.
»
»
Watch the video to learn more:
oracle.com/goto/technology/mt
Your app infrastructure
got fat. Got what it takes
to shape up?
When you’re at the gym, you want
results like lower body fat, higher
strength and faster reactions. If you
need to get your existing application
infrastructure into shape, your goals
look slightly different: lower costs,
higher performance and faster time-to-
market.
Oracle WebLogic Server 12c is
proven to deliver lower application
infrastructure TCO, higher value from
your existing investments plus faster
application development and delivery
cycles.
»
»
Watch the Oracle WebLogic Server 12
c
launch webcast now:
oracle.com/goto/technology/mt
Your IT isn’t efficient?
What’s your excuse?
How many times have you heard
someone say, “The train was delayed”,
as they explain why they are late for a
meeting? In Switzerland, local public
transport network operator Transports
publics fribourgeois (TPF) SA has been
working to make that excuse history.
Responsible for the safe transport of
28 million people per year in a region
near the Swiss capital city Berne, TPF
wanted to increase the efficiency and
reliability of its IT infrastructure. The
ultimate goal: minimize downtime for
mission critical systems.
By using two Oracle Database
Appliances, together with Oracle
Active Data Guard and Oracle Real
Application Clusters, the operator was
able to:
• Enable cost-effective database
operation and maintenance with just
6 IT staff
• Ensure scalability with a pay-as-you-
grow licensing model
• Establish 24/7 operations with
system redundancy that protects
against a production system failure
• Minimise downtime with rolling
maintenance procedures
»
»
Learn more about the benefits delivered
in the full case study:
oracle.com/goto/technology/mt
Don’t be
average, be
awesome!
How do you stand out
from your competitors
when they all claim to be
offering the same thing?
Prove that they’re not.
There are many ways to do that. New
products, new applications, better service
or faster time-to-market are just a few
of the options open to you. But how do
you realize those kinds of advantages?
The answer is deceptively simple: do
things differently. And the technology
infrastructure your business relies on is a
great place to start.
Revolutionise your business, not (necessarily)
your IT
Changing things up can take you in new
and exciting technological directions. But
innovating doesn’t mean having to rip
and replace all your existing IT. The best
solutions help you make the most of your
previous IT investments, while adding
functionality that helps you differentiate.
For example, behind the scenes of your
business operations, Oracle WebLogic
Server 12
c
works with your existing
application infrastructure, to help you
accelerate application development and get
new services to market before someone
else does. Meanwhile, on the front line,
the Oracle Sales Cloud can help your sales
people augment existing CRM data with
social media conversations. This can help
you increase your lead closure rates by up
to 15%. Smart. Cost-effective. Different.
This edition of Oracle ONE Magazine
shows you how to use Oracle’s complete
range of integrated hardware, software
and solutions to create an IT infrastructure
that helps your organisation win by doing IT
differently.
We hope you find it useful.
ORACLE ONE MAGAZINE
INSIGHT-DRIVEN BUSINESS
2
Prefer to read the ONE Magazine digitally,
or missed a previous issue?
Simply follow our QR-Code, choose the
relevant issue of ONE and select your
language to access the online versions of
the ONE magazine.
http://bit.ly/1kvg1WU
You
are
ready for
your next audit –
RIGHT?
Let’s face it: with rising data volumes and increasingly stringent data
regulations, compliance can only get more complex. And if you’re
working with out-of-date solutions to manage that data, headaches
are pretty much guaranteed. But before you start reaching for
the medicine cabinet, we’d like to make a suggestion: consider
upgrading your technology toolset to manage data security in a
modern way.
What elements should you be looking for? Simplified audit
configuration, the redaction of personally identifiable data before it
is returned to applications, and increased separation of duties for
the management of encryption keys, to name just a few.
With the industry’s most advanced security capabilities spanning
protective, detective, and administrative control, Oracle Database
12
c
delivers all this and more.
»
»
Our white paper reveals the value in more detail. Read it now:
oracle.com/goto/technology/mt
Bet you can´t launch a service in
4 months
Even a business
as physical as
construction rental can
benefit from making
its business processes
more virtual.
French provider
Kiloutou S.A. used
Oracle WebLogic
Server as an essential
element in establishing
a service-oriented
architecture framework
for creating and deploying new Web-based construction rental
services. As a result, it can now take new services to market in as
little as four months, helping the company outpace its competitors.
»
»
Read the full case study to learn more:
oracle.com/goto/technology/mt
See-through security?
Are you crazy?
You might think that transparency is not high on the list of priorities
for securing your valuable business data. But when it comes to data
encryption, it’s exactly what you want. Transparent Data Encryption
(TDE) lets you encrypt your entire database and all your backups
without any coding or application changes.
As a result, securing your data instantly becomes easy, fast and
cost-effective. The best news of all? TDE is at the heart of Oracle
Advanced Security for Oracle Database.
»
»
Read a review of Oracle Advanced Security, conducted by the SANS
institute, to learn more: oracle.com/goto/technology/mt
Oops, your database just went
down! Now what?
Your business can’t afford for that to really happen. But if you don’t
have the proper measures in place, the chances are it will – and
probably when you least expect it.
Oracle Real Application Clusters (RAC) 12
c
ensures high availability,
scalability and agility for any application as your business grows.
Your benefit? No more “oops” moments.
»
»
Read the white paper to discover the power of Oracle RAC now:
oracle.com/goto/technology/mt
ORACLE ONE MAGAZINE
ALL ABOUT TECH
3
YOUR BEST SALES REP
JUST QUIT
Filled your pipeline yet?
Why not?
Whenever cost reduction is on the
agenda, marketing professionals get
nervous. They know they need to deliver
like never before to justify their budget.
That means generating and converting
more leads. With the sales opportunities
that multiple online and offline channels
now provide, that should be achievable.
But only if the right lead-to-revenue
process is in place.
Forrester published a thorough analysis
of lead-to-revenue management platform
vendors in early 2014. Here’s what they
concluded: “In a straight evaluation of
product feature and function, Oracle’s
Eloqua product led in our results.” Now is
a great time to find out why.
»
»
Download the Forrester white paper for
deeper insight now:
oracle.com/goto/applications/mt
Even in the cloud era, business is still all
about people, right? Especially if yours is
a small or midsized business that needs
to fight harder to attract top talent away
from big name companies. After all, if
you have the smartest people, innovation
becomes a whole lot easier. And
innovation is what gives you an edge.
Modern talent management technology
can help you attract, retain and
motivate the best people, and measure
their contribution to the success of
your business. The result: a lasting
performance culture that drives
continuous success.
Oracle Taleo Business Edition Cloud
Service is a single, affordable, integrated
talent management system that helps
you win the battle for talent.
»
»
Sign up for a free trial to experience the
benefits for yourself now:
oracle.com/goto/oracle-cloud/mt
TAKE A BREAK – AND ENJOY
OUR ORACLE SUDOKU!
How to play:
Insert the numbers 1 to 9 into the empty cells so that in every line,
in every row and in every 3x3 part quadrant every number is placed only once.
In case you need some help, you will find the solution on the backside of the magazine.
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70%
More than 70% of companies see innovation as
the No. 1 source of competitiveness. Agile product
lifecycle management is a key innovation driver.
»
»
Read the new e-book now to learn more:
oracle.com/goto/applications/mt
DID YOU KNOW?
Want to close 15% more deals?
Embrace social selling.
Sales is changing forever, because the way customers buy has
changed. Meet with a sales person? Why bother? Most of the
information customers need is online, and so is the ordering
process.
For sales people, meeting 4 or 5 customers per week, not 4 or 5
per day, is the new normal. So finding innovative ways of learning,
sharing knowledge and performing is essential to hit targets and
add value.
Social media empowers sales people to gather vital customer
intelligence in real time. Integrating this data with sales
performance management and CRM processes, using tools like
the Oracle Sales Cloud, increases close rates by up to 15%. But
don’t take our word for it.
»
»
Discover the power of social in sales performance management – read
the Nucleus Research report here: oracle.com/goto/oracle-cloud/mt
ORACLE ONE MAGAZINE
ALL ABOUT APPS
4
Visit our webpage and find out more:
www.oracle.com/goto/x86one
INCREASE YOUR
PERFORMANCE
WITH NEW
X86 SERVERS!
INCREASE YOUR
PERFORMANCE
WITH NEW
X86 SERVERS!
Designed for Oracle Software,
IaaS, and Virtualization
Designed for Oracle Software,
IaaS, and Virtualization
Designed for Oracle Database
and Scale-Up Enterprise Applications
Designed for Oracle Database
and Scale-Up Enterprise Applications
ENSURE MOBILE REPORTING
Oracle Business Intelligence Mobile
now for all platforms
www.youtube.com/evolvingbi
+(356) 2131 7487
michael.balzan@oracle.com
CONTACT US
For further information call:
+(356) 2131 7487
E-mail: michael.balzan@oracle.com
»
»
oracle.com/mt/smb
Sweet cloud computing dreams –
guaranteed!
Some growing businesses are scared of cloud computing because
of the perceived risks. But like most nightmares, those risks don’t
become reality – as long as you have the right platform in place.
So, how do you deliver IT reliably from the cloud? With Oracle
Solaris.
Oracle Solaris 11 is the first operating system for the cloud – but
it’s also much more than that. It provides innovative, built-in
features that deliver breakthrough high availability, advanced
security, efficiency and industry-leading scalability/performance to
help businesses like yours grow.
It’s just the latest chapter in the Oracle Solaris success story,
proving the product’s on-going ability to help businesses succeed,
no matter how the technology landscape changes.
»
»
Read the new ‘For Dummies’ Oracle Solaris guide now:
oracle.com/goto/it-infrastructure/mt
Happily married to your vendor, or
considering divorce?
A beautiful relationship is a wonderful thing. And whether you’re
talking about your life partner or your technology supplier, it comes
from mutual trust and a commitment you can rely on for the long
term.
That’s why Oracle has announced a roadmap for the Oracle Solaris
operating system and Oracle SPARC servers that runs to 2019 and
beyond. Truly a match made in Heaven!
»
»
See the roadmap for yourself here:
oracle.com/goto/it-infrastructure/mt
5
ORACLE ONE MAGAZINE
ALL ABOUT SYSTEMS
Copyright © 2014, Oracle. All rights reserved. Images: © Shutterstock
This document is provided for information purposes only and the contents hereof are subject to change without notice. This document
is not warranted to be error-free, nor subject to any other warranties or conditions, whether expressed orally or implied in law, including
implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect
to this document and no contractual obligations are formed either directly or indirectly by this document. This document may not be
reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission.
Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Oracle is not responsible for partner offers, products or services and disclaims all liability related to partner offers, products or services.
Please recycle this magazine.
This magazine was printed using vegetable-based inks. MT
The Couch is where today’s business leaders come
to talk. About what works. About what doesn’t.
And about what’s next.
oracle.com/goto/thecouch
TAKE A SEAT AND FOLLOW THE
COUCH CONVERSATION HERE
JOIN US ON
THE COUCH
Sudoku solution:
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It doesn’t get any easier than this!
Let us introduce you Oracle Database Appliance, plug and go
solution that allows you to deploy your database system within few
hours. The single box solution gives you the simplicity, reliability, and
affordability.
Oracle Database Appliance is easy to use system for highly available
clustered database that includes software, servers, storage, and
networking, all engineered to work together.
Visit dedicated web site and receive:
• Free consultancy
• Whitepapers & videos
• 3D virtual tour
»
»
oracle.com/goto/oda-mt
Love pizza delivery? It works just as well
with databases.
Midsize organisations like yours don’t have time for long,
complicated database projects. We get that. And you don’t want
your small IT team tied up with managing data either. We get that
too.
That’s why Oracle Database is now available delivered as a service
directly from the Oracle Cloud. You can be up and running with it
in minutes. Plus, you decide which version you want, and which
management options are right for you. See for yourself.
»
»
Watch a demo of some key features now:
oracle.com/goto/technology/mt
ORACLE MAGAZINE FOR MIDSIZE COMPANIES
6
Oracle is committed to developing practices
and products that help protect the environment