W C

B O

B M W C C A . O R G

2 02 5

M E D I A K IT

T H E L E A D I N G

B M W A N D B M W

E N T H U S I A S T M E D I A

P U B L I S H E R I N T H E

U N IT E D S TAT E S

W C

B O

The BMW Car Club of America is the

official

BMW enthusiast club for the United States

and is the

largest association of BMW

enthusiasts in the world

With over 60,000 members who own more

than 125,000 BMW’s in North America,

BMW Car Club of America keeps audiences

informed and engaged with media for every

aspect of BMW enthusiasm.

BMW CCA is the best and most well

established community for BMW enthusiasts

of every make and model, young and old,

affluent and aspirational.

BMW CCA reaches a growing community of

enthusiastic, aspiring, and prestige-oriented

BMW owners and drivers who have a

passion for quality and performance.

BMW CAR CLUB OF AMER ICA

UNCO MMO N

CO NS UMER S

BMW C A R C LUB O F A M E RI C A

B M W CC A MEM BER S H IP

Average age:

Male/Female:

83%/17%

Average HHI:

$198K

Average HNW:

$1.8MM

Over 60,000 members

across 70+ chapters.

BMW Car Club

members own more

than 125,000 BMWs.

ROUNDEL EDITION

2 02 5 B MW CAR CLUB M AG AZ INE S

Published four times a year,

BMW Car Club Magazine:

Roundel

is a

members-only magazine covering all aspects of BMW. It is the leading

BMW enthusiast print magazine in the U.S., celebrating over 50 years

of publication. Each print edition has matching digital editions in both

flipbook and mobile-first responsive versions.

BMW Car Club Magazine: BimmerLife

magazine is a

bi-annual premium format lifestyle publication that celebrates the

BMW enthusiast lifestyle, showcasing the club, its chapters, and its

members in a premium format magazine that is distributed nationally to

members, dealerships, physical newsstands, and digital newsstands.

BIMMERLIFE EDITION

BMW C A R C LUB O F A M E RI C A

B M W C A R C L U B M A G A Z I N E

R 2

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2 02 5 B MW CAR CLUB M AG AZ INE S

BMW Car Club Magazine

is a bi-monthly print magazine created in both

Roundel

and

BimmerLife

editions. Each issue is scheduled to arrive

within the first ten days of the month. For 2025, four issues of the

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edition and two issues of the

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edition will be produced.

BMW C A R C LUB O F A M E RI C A

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A CELEBRATION OF ALL THINGS BMW.

And the people who make them. And design them.

And own them. And race them. And show them.

And restore them. And improve them. And repair them.

And discuss them. And love them.

And enjoy the pure pleasure of driving a BMW.

Published 4 times a year.

Available exclusively to BMW Car Club members.

B MW CAR CLU B MAGAZI NE: ROUND EL

BMW C A R C LUB O F A M E RI C A

The multiple award-winning, highly-lauded

BMW Car Club Magazine: Roundel

has

been called one of the best car club

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With incisive and entertaining columnists,

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B MW CAR CLU B MAGAZI NE: ROUND EL

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B M W CAR CLU B MAGAZI NE: BI M M ERLI FE

Red Car, aka the Diva, has popped in

and out of my life now for well over a

decade. The Hellrot 1995 E36 M3 first

appeared for sale when I was in college. My

then-boyfriend—now husband—Garrett

scoped it out for a friend, who ended up

purchasing it.

After some time in Colorado, Red Car

eventually made its way to California,

where our friend moved for school, then

work. Over the years, Red Car slowly got

tricked out for the track with mods like

a StopTech big-brake kit, SuperSprint

exhaust, a full carbon intake, and an aero

package, to name just a few upgrades.

The modifications culminated with an

S54 engine swap along with a full OBD-

II conversion and four-channel ABS

that involved hours of electrical and

programming wizardry to pull off.

Red Car popped back in my life when

Garrett took a week off to fly to California

to help our friend with the engine swap.

Maybe I should have known what I was in

for from the smiling selfies sent back from

his “vacation”—which may have involved

Garrett wedged into an engine bay from

dawn to dark.

Red Car went on to be a (mostly) reliable

track-day champ and daily driver. When

our friend decided to part ways with the

car in 2020, naturally we were first in line;

when you have put blood, sweat, and more

than a few curse words into modifying a

car, you might as well keep it in the family!

Over the years, the running punch line of

the Red Car joke became: “Because… race

car.” Why drive 36 hours in four days to

trailer a car back to the state where it came

from? Why ask favors of friends to store

your other BMWs so that you have space

in your two-car garage to work on the

Diva without having to play musical cars

with your four other vehicles? Why keep

modifying a 27-year-old car in the first

place? Because race car.

Red Car’s latest transformation involves

shedding some weight to be less street-

legal—okay, not street-legal at all—and

more of a track-day beast. The list of

continuing mods includes ditching some

creature comforts in the name of weight-

saving, an upgrade to MCS remote

doubles, pulling the windows—again to

save weight—and a rewiring project that

has involved stripping the car down to a

husk full of wires.

I’ve had my reservations about the Diva,

who has earned her new nickname for her

rather unpredictable temperament. There

was the time that we took the then-street-

legal car on a drive, only to have her refuse

to start at a gas station 20 miles from home

(cue my father-in-law coming to save us

with our own trailer). Then there was the

driving school where I was finally supposed

to get behind the wheel, but Red Car

dished up all sorts of electrical gremlins

and refused to start (colossal thanks to

R O C K Y M O U N T A I N C H A P T E R

D I Y

A ND

T H E D I VA

B Y K R I S T E N A R E ND T

162

B I M M E R L I F E S P R I N G / S U M M E R 2 0 2 3

Rocky Mountain Chapter

Broomfield, Colorado

Web: rmcbmwcca.org

Facebook:

@rmcbmwcca

BMW Car Club

of America

Rocky Mountain Chapter

April 30: Car-Control Clinic at EVOC

May 6: Test & Tune at Colorado Air &

Space Port (CASP)

May 13: Autocross #1, CASP

May 20: Driving School at High Plains

Raceway (HPR)

June 18: Autocross #2 at CASP

June 25: Women’s Autocross at CASP

July 8: Driving School at HPR

July 9: Autocross #3 at CASP

July 22: Autocross #4 at CASP

August 5: Autocross #5 at CASP

August 26: Autocross #6: CASP

September 16: Autocross #7 at CASP

T U N I N G S H O W C A S E

my fellow RMC BMW CCA members

Christine Foley and Andrew Cofelt, who

let me hop behind the wheel of their

respective cars so no track time was lost).

There are days and evenings that bleed

into weeks and months when I walk out

to our garage to find Garrett sitting in a

colossal ball of wiring in a car sans seats,

dash, or anything that remotely resembles

an interior. Is this a bad idea? Possibly, but

“because race car!” resonates with us.

Many DIY projects start with you not

knowing anything about what you’re

doing. From a logical perspective, this

isn’t exactly a brilliant starting point. I

won’t ever be the one doing the heavy

lifting on the DIY mods for our BMWs.

Garrett is already a bajillion hours of

knowledge ahead of me on that, and we

still turn to our local shop (shout-out to

SCR Performance) for help from time to

time when we get in over our heads or just

can’t face going further down the DIY

rabbit hole. But I still see the appeal of

DIY mods, even with a Diva. The learning

process, problem-solving, and eventual

CHAPTER EVENTS

mastery is somehow all part of the fun.

Like with any new hobby, you start off

wondering if you can even do it. Turns out

that with enough hours, patience, research,

and quite a lot of tools, you usually can.

When I do finally get to take Red Car for

a spin at HPR, I bet I’ll come off the track

grinning ear-to-ear.

163

B I M M E R L I F E . C O M / P U B L I C A T I O N S

Celebrating all aspects of the BMW

enthusiast lifestyle, the new

BMW Car

Club Magazine: BimmerLife

is crafted in

a premium format with a lush style and

stunning photography.

BimmerLife

published in a single 200+ page, national

edition, featuring a mix of regional and

national features, plus Club news, events,

and articles specific to each region and its

chapters.

Launched in early 2020,

BimmerLife

published biannually in Spring/Summer

and Fall/Winter editions. Each issue will

reach the full membership of the BMW Car

Club of America and also be distributed

to BMW Dealerships, independent shops,

event attendees, enthusiasts in other

venues, and select digital and physical

newsstands. Digital versions are published

on BimmerLife.com and available to the

public for free.

It’s a bold and exciting part of the American

BMW enthusiast media universe.

Please see the map on page 11 with the

breakout of the five BMW CCA regions.

BMW C A R C LUB O F A M E RI C A

Amazing photography and engaging articles cover the full range

of experiences, adventures, and enjoyment that is the BMW

enthusiast lifestyle.

Individual chapter

profiles, events, and

members provide

unique insight into

each BMW CCA

region.

B M W C A R C L U B M A G A Z I N E

R 2

C E L E B R A T I N G T H E B M W E N T H U S I A S T L I F E S T Y L E

B M W C A R C L U B M A G A Z I N E

F A

R 2

C E L E B R A T I N G T H E B M W E N T H U S I A S T L I F E S T Y L E

F L

A G S H I P

B M W 7 S E R I E S : F I R S T L O O K

’

S N

B I M M E R L I F E S P R I N G / S U M M E R 2 0 2 3

IN THE 21ST CENTURY,

BUILDING A FL AGSHIP

FOR THE BRAND TAKES

MORE THAN A BIGGER ENGINE. IT REQUIRES

A NEW CONCEP TION OF

LUXURY AND PERFORMANCE

, AS EMBODIED IN THE

NEW 7 SERIES

B AS E M WAS E F

PHOTOGRAPHY COURT ESY

BMW NA

B I M M E R

L I F E

B I M M E R L I F E . C O M / P U B L I C A T I O N S

olf Humberg of Burlington,

Vermont, built his 1972

BMW 3.0CSL Batmobile

tribute about 18 years

ago. He ran it for many years at

Watkins Glen before I purchased

it in 2019. Since then, I have

subjected the car to continuous

improvement, while trying to stay

period-correct. This has been due

in no small part to the engineering

skills of my son Bill and his friend

Franz Diebold.

Mechanically, the car was already

in excellent shape, featuring a

European M6 M88/3 24-valve

race-prepped engine recently

rebuilt by the original owner,

featuring a Metric Mechanic-

prepped head with shimless

buckets, rally intake cams, and

forged high-compression pistons.

VAC Motorsports in Philadelphia

has since installed proper M88/

S38 heavyweight valve springs,

together with stronger factory

valves, properly seated with full

head machining. While the

engine was apart, my son replaced

D A S G O S S E R B E E R E 9 C S L T R I B U T E :

FAT HE R-S O N P R O JE C T

B Y S A ND Y WA S HB UR N

W H I T E M O U N T A I N C H A P T E R

the main bearings with coated

bearings from VAC; he replaced

the rod bearings two years ago

with similar bearings. VAC also

supplied a special steel head gasket

which they use on competition

engines.

My son also installed a modern

Life Racing engine computer,

wasted-spark ignition, modern

Siemens Deka fuel injectors, a

Cosworth Omega data display,

and a Stack ST400 tachometer

for track use. He built a System

25 sealed engine-wire harness for

the car. The chassis harness uses

a Mclaren Electronics solid-state

relay box for all engine power

electronics, and a Bussman relay

box for chassis duties. The set

allows tuning from a remote

location.

Brad Schaab - etechphoto

A father and his son tune a

BMW E9 CSL tribute for

fun on the track.

B I M M E R L I F E S P R I N G / S U M M E R 2 0 2 3

White Mountain

Chapter

Londonderry, New Hampshire

Web:

wmc-bmwcca.org/

Facebook:

@whitemountain.bmw.club

BMW Car Club

of America

White Mountain Chapter

Lorem ipsum

Having mapped a number of

the original PTG engines as well

as various other factory BMW

Motorsport engines, Franz

Diebold was right at home with

the M88/3. Along with the chassis

dyno, Franz has been able to

remote calibrate the Life Racing

F88 computer over the last two

years, accommodating changes

to the exhaust and intake setup,

which has added 30 rear-wheel

horsepower to the engine.

My son also fabricated a custom

stainless twin-pipe side exhaust

system, replicating the system in

the 1975 Sebring-winning factory

prepared BMW 3.0CSL models,

which provides the sound unique

to those competition cars. The

car already had the desirable Euro

long-tube exhaust manifold. The

transmission is a close-ratio dogleg

Getrag 265 (which enables plenty

of upgrade paths to close-ratio

gearsets in the future), a triple-

plate Tilton clutch, an AKG

works-type shifter adapted from

an E30, and a plated limited-slip

(75% lock) unit in the OEM E9

differential housing.

The car had a coil-over front

suspension when I purchased

it. The shocks are Bilstein, but

I am still not sure about the

springs. The front shock-tower

construction of the stock E9 is

quite strong, but a strut-tower

cross brace is needed when power

is added. The coil-over system also

allows camber adjustment. The

car has CCW two-piece wheels,

10.5x17” in front and 12.5x18” in

the rear.

I have also installed an OMP

full-containment race seat and

Schroth six-point harness, as well

as a new fire-suppression system

and Fuel Safe fuel cell. The car

already had a well-designed fuel

system with lift pump, surge tank,

and Bosch 044 high-pressure

system.

When I purchased the car, it

was immediately apparent that

although the paint and decals were

faded and worn, the body was

totally rust-free, with an excellent

April 18: Driving School at NHMS

April 30: Scenic Driving Tour

May 19–20: Driving School at

Club Motorsport

June 24–25: Driving

School at Palmer

July 28–30: Driving

School at Mont Tremblant

roll cage. Since then, I have

repainted the car dark green in

tribute to the unique 1977 Gösser

Beer BMW Alpina CSL race

car—with the appropriate Alpina

decals, of course.

Owning a race-prepared CSL has

been a long-term goal since I saw

them win the Sebring 12-hour race

in 1975. The stewardship purchase

of this CSL tribute is more than I

could have ever hoped for. With

over 300 horsepower and a curb

weight of 2,500 pounds, modern

Wilwood disc brakes, and Bilstein

shocks, this car performs as well

as the historic factory-prepared

BMW CSL models did in the

USA IMSA series. It is a joy to

drive at Watkins Glen, Lime Rock,

and Club Motorsports, which I

anticipate doing for many more

years.

The car is now strictly used in

driving-school track days with

the BMW CCA and other clubs,

which is a lot safer option at my

advanced age than true vintage

racing!

CHAPTER EVENTS

You may watch a video on the project by Bill and Sandy Washburn on

YouTube; search “Father + Son BMW E9 CSL Project”

or go directly to youtube.com/watch?v=U3p91KOY3XA.

The car runs laps at Lime Rock Park.

T U N I N G S H O W C A S E

B I M M E R L I F E . C O M / P U B L I C A T I O N S

SIX T Y YE ARS AGO,

BMW

TRANSFORMED ITSELF

INTO

A MODERN CARMAKER WITH

THE NEUE KL ASSE SEDAN. IN

2025, IT WILL DO SO AGAIN

WITH A

NEW NEUE KL ASSE

A CAR THAT PROMISES TO BE

AS RE VOLUTIONARY AS ITS

PREDECESSOR—AND E VERY

BIT AS DESIRABLE.

FA B U L O U S

JAC KI E J OU R ET

PHOTOS COURT ESY

B M W AG

G E N E R A T I O N S

B I M M E R L I F E F A L L / W I N T E R 2 0 2 3

B I M M E R

L I F E

B I M M E R L I F E . C O M / P U B L I C A T I O N S

IN 1964, THIS

NEUE KL ASSE 1800

WAS

PITCHED AS THE

PERFECT FAMILY CAR

. FOR

STE VE AND RACHAEL KUPPER

, IT STILL IS.

STORY AND PHOTOS BY

KYLE VAN HOFTEN

G E N E R A T I O N S

THE PERFECT

FAMILY

CAR

B I M M E R L I F E F A L L / W I N T E R 2 0 2 3

B I M M E R

L I F E

ou know marketing got it right when a sixty-

year-old message still rings true today. In the

early 1960s, BMW pitched its

Neue Klasse

sedan

straight to families looking for a four-door car

that would be practical yet fun to drive. In the 21st

Century, the Neue Klasse remains an ideal vehicle for

family adventures, as longtime 2002 enthusiasts Steve

and Rachael Kupper have discovered. Since buying this

all-original 1964 1800 in 2019, Steve and Rachael have

enjoyed about 15,000 miles in their Neue Klasse, most

with their four-year-old daughter Amelia in the back seat.

“How could I

not

pick this car to drive when Amelia

says, ‘Let’s take Daddy’s gray car. It goes fast!’?” Kupper

laughs. “I think she likes it because it has such great

visibility from the back seat, too.”

B I M M E R L I F E . C O M / P U B L I C A T I O N S

S HOWCAS I NG T H E B M W L I F E ST YLE

BMW CAR CLUB OF AMER ICA

BimmerLife

includes lifestyle

articles, chapter profiles,

events, and news using the

tagline “Celebrating the BMW

Enthusiast Lifestyle.”

The publication is perfect for

introducing products, services,

and events to a community of

BMW enthusiasts who make

their cars a prominent part of

their lifestyles.

•

Regional sections

allow

specific targeting of

advertising messages

•

Designed for

persistence

, so ads will

be current longer.

•

Premium format

attracts

more attention.

•

Distributed to BMW

dealerships

and at

prominent BMW-centric

events.

B M W CAR CLU B MAGAZI NE: BI M M ERLI FE

BMW C A R C LUB O F A M E RI C A

C USTOM CON T EN T FOR EACH BM W CCA REGION

TOTAL CIRCULATION 60,000+

*(as of 11/2024)

NORTH

ATLANTIC

14,000+

MEMBERS

SOUTH ATLANTIC

15,800+ MEMBERS

CENTRAL

5,800+ MEMBERS

NORTH CENTRAL

7,500+ MEMBERS

PACIFIC

10,600+ MEMBERS

Each BMW CCA region has

its own, custom section of

BimmerLife

with articles

and insights about the BMW

enthusiast lifestyle specific

to that region.

Issue packs are provided

to BMW dealerships and

independent shops.

Issues are available both

on newsstands (Barnes &

Noble and BooksAMillion)

across the country and

on international digital

newsstands (Magzter and

Readly).

And full issues are

available to read for free at

bimmerlife.com/publications.

NON-GEOGRAPHIC CHAPTERS

2,900+ MEMBERS

BIMMERLIFE

EDITION SPECIFICATIONS

SIZE

LIVE AREA

BLEED

TRIM SIZE

2-Page Spread

15.75" x 10.375"

16.5" x 11.125"

16.25" x 10.875"

Full Page

7" x 10"

8.375" x 11.125"

8.125" x 10.875"

1/2 Page Horizontal

7" x 5"

8.375" x 5.5"

8.125" x 5.375"

BMW C A R C LUB O F A M E RI C A

B M W CAR CLU B MAGAZI NE: BI M M ERLI FE

BMW C A R C LUB O F A M E RI C A

A D RATES & SPECIF ICATIONS

10.875"

16.25"

8.125"

BIMMERLIFE

EDITION 2025 SCHEDULE AND CLOSINGS

ISSUE

IN HOME

SPACE CLOSE

Spring/Summer

March 3-10

1/25

Fall/Winter

Sep 3-10

7/25

BMW Car Club Magazine

has the

same page size for both

Roundel

and

BimmerLife

editions. However,

BimmerLife

utilizes a premium design,

paper, and feel.

BimmerLife

restricts ad sizes to 2-page

spread, full, or half-page only.

Preferred format: hi-resolution PDF

Files under 25MB can be emailed to

communications@bmwcca.org.

If needed for larger or multiple files, contact

communications@bmwcca.org to receive a direct

file upload link.

B M W C A R C L U B M A G A Z I N E

F A

R 2

C E L E B R A T I N G T H E B M W E N T H U S I A S T L I F E S T Y L E

SIX T Y YE ARS AGO,

BMW

TRANSFORMED ITSELF

INTO

A MODERN CARMAKER WITH

THE NEUE KL ASSE SEDAN. IN

2025, IT WILL DO SO AGAIN

WITH A

NEW NEUE KL ASSE

A CAR THAT PROMISES TO BE

AS RE VOLUTIONARY AS ITS

PREDECESSOR—AND E VERY

BIT AS DESIRABLE.

FA B U L O U S

JAC K I E JOURET

PH OTOS COURTESY

BMW AG

G E N E R A T I O N S

B I M M E R L I F E F A L L / W I N T E R 2 0 2 3

B I M M E R

L I F E

B I M M E R L I F E . C O M / P U B L I C A T I O N S

For more information, please contact

Mark Dewey, Advertising Director/BMWCCA Publications

818-922-4730 * mark@deweymediaservices.com

B I M ME RL IF E

W EBS ITE

BMW CAR CLUB OF AMER ICA

BimmerLife.com is a specialized community news source by enthusiasts,

for enthusiasts. Content and stories are available on the website, as well as

right in your inbox with our weekly newsletter. The website complements the

printed publication by offering a source for breaking BMW news and recent

updates on national club events/programs.

BIMMERLIFE.COM

300x250 BOX AD

1-3 Months

$350

net/month

3-6 Months

$325

net/month

6-12 Months

$300

net/month

728x90 BANNER AD

1-3 Months

$350

net/month

3-6 Months

$325

net/month

6-12 Months

$300

net/month

AD OPTIONS:

Two ad types are offered for the BimmerLife website. The ads and example

placements are shown in the sample image at left.

Inquire for availability

ADDITIONAL BIMMERLIFE.COM AD SPECS:

Link - make sure to include the link(s) to use with the advertisement:

Deadline: One week before expected first display on website. Note that placement and frequency will be

coordinated by the advertising director.

Send copy, image and link to: advertising@bmwcca.org

300x250

728x90 Banner

300w X 250h Box Ad Specs:

Design should be submitted at

600x500 pixels

size to insure

proper display on different screen formats.

Shown on the homepage at the top of the

right-hand column, this premium-placement

ad can draw attention from every visitor.

Banner ads are displayed between article

summaries on the homepage.

728x90 Ad Specs:

Design should be

submitted at

1456x620 pixels

to insure

proper display on different screen formats.

BI M M E RL IF E

eNEWS LETTER

BMW CAR CLUB OF AMER ICA

BimmerLife

eNewsletter is a weekly publication of current

industry and Club news compiled from BimmerLife.com articles.

Sent each week to more than 47,000 BMW Club members as well as a

growing number of independent subscribers. Metrics show growth in

delivery and open rates.

Link to a recent edition:

https://bit.ly/2Cf7tVT

Average delivered: 47,000+

Average open rate: 43% (20,000+)

Ad CTR's: 0.35% to 4.0% depending on the nature of the ad

552x310 RECTANGLE

1 to 12 weeks

$325 net/wk

13-25 weeks

$275 net/wk

26 or more weeks

$250 net/wk

BMW Car Club Magazine

Prompt to Clone This BMW Car Club Magazine

Apply this example's core structure, strategic pacing, and structural hierarchy directly to your own topic.

What are you generating today?