A Short History of

For 125 years, we have been

refreshing the world.

A Short History of

This is the remarkable story about the evolution

of an iconic brand and the company that bears

its name. Since its birth at a soda fountain in

downtown Atlanta, Georgia, in 1886, Coca‑Cola

has been a catalyst for social interaction and

inspired innovation. These unique moments in

history, arranged in chronological sequence,

have helped create a global brand that provides

billions of moments of refreshment every day.

Did you know?

If all the Coca‑Cola ever produced were to

cascade down Niagara Falls at its normal

rate of 1.6 million gallons per second, it

would

flow for nearly 83 hours.

Did you know?

Thirsty consumers around the globe now enjoy

Coca‑Cola Company products 1.7 billion times every

single day—about

19,400 beverages every second.

Did you know?

If all the Coca‑Cola ever produced were in 8-ounce contour

bottles, and these bottles were laid end to end, they would

reach to the moon and back 2,051 times.

That is one round

trip per day for five years, seven months and 14 days.

Did you know?

If all the Coca‑Cola ever produced were in

8-ounce contour bottles, and these bottles were

distributed to each person in the world, there

would be

1,104 bottles per person.

Did you know?

Studies have shown that Coca‑Cola is among the

most-admired and best-known trademarks in the

world.

In fact, it is documented that “Coca‑Cola”

is the second-most widely understood term in the

world, after “okay.”

1880s

1886

May 8. Coca‑Cola is created by

John S. Pemberton and served at

Jacobs’ Pharmacy. Nine drinks a

day are sold during this year.

Company accountant, Frank Robinson,

names the drink “Coca‑Cola,” and

thinking the two Cs would look well

in advertising, pens the famous

Spencerian script logo.

The first newspaper ad appears

announcing Coca‑Cola as a

“Delicious and Refreshing Beverage.”

1887

Coupons are first used to

promote Coca‑Cola.

John Pemberton registers his

“Coca‑Cola Syrup and Extract”

label as a copyright with the

U.S. Patent Office.

1888

Asa Candler begins to acquire

personal control of the Coca‑Cola

formula and patents from John

Pemberton and his partners.

“Drink Coca‑Cola”

“Delicious and Refreshing”

1890s

1891

Calendars are first used for advertising

by Asa Candler. Note the ad for

De-Lec-Ta-Lave, a mouthwash that

is also sold by Candler. After 1892,

he focuses his energies exclusively

on Coca‑Cola.

1892

Asa Candler, who began to acquire

The Coca‑Cola Company in 1888,

finalizes the purchase and incorporates

The Coca‑Cola Company as a Georgia

Corporation.

An advertising budget of $11,000

is authorized.

1893

The Coca‑Cola Spencerian script

trademark is registered with the

U.S. Patent office.

At the Company’s second annual

meeting, the first dividend is paid

to investors.

1895

Asa Candler declares in the Annual

Report that Coca‑Cola is sold and

drunk in every state and territory in

the United States.

1896

Soda fountain urns and clocks are first

used for advertising purposes.

1898

The first building is erected for

the sole purpose of housing

The Coca‑Cola Company. It is quickly

outgrown as the Company moves to

larger quarters five times in the next

12 years.

1899

The rights to bottle Coca‑Cola in

most of the United States are sold by

Asa Candler to Benjamin F. Thomas and

Joseph B. Whitehead of Chattanooga,

Tennessee, for $1. Chattanooga becomes

the first city to bottle Coca‑Cola under

the contract.

“A Delightful Summer or

Winter Beverage”

1900

Music hall performer Hilda Clark

becomes the first celebrity to appear

in multiple advertising formats,

including trays, posters and even

bookmarks.

The second bottling plant to begin

production under the 1899 contract

opens in Atlanta.

1901

The advertising budget surpasses

$100,000 for the first time.

1903

The first convention of Coca‑Cola

Fountain Sales personnel is held

in Atlanta.

1904

The first advertising for Coca‑Cola

appears in national magazines.

Annual sales of Coca‑Cola hit the

1 million-gallon mark.

Lillian Nordica, noted opera singer,

begins to endorse Coca‑Cola and appears

in nationwide advertising in 1905.

1906

Bottling operations begin in Canada,

Cuba and Panama, becoming the first

three countries outside the United

States to bottle Coca‑Cola.

D’Arcy Advertising Company begins

its 50-year association with

The Coca‑Cola Company.

A straight-sided bottle is first used

in national advertising.

1900s

“Good All the Way Down”

“The Ideal Beverage for Discriminating People”

“The Most

Refreshing Drink

in the World”

1907

The diamond-shaped paper label

is introduced for bottles.

The first festoons are installed

in soda fountains.

The Company begins its long

association with athletes with

a series of ads featuring noted

baseball players.

1909

The Coca‑Cola Bottler

magazine

begins publication and is produced

for more than 80 years.

“Good to the Last Drop”

“Palate Pleasing”

“The Great

National Drink

at the Great

National Game”

1910s

“A Welcome Addition to Any Party”

“The Thirsty One’s Best Beverage”

1911

The annual advertising budget for

The Coca‑Cola Company surpasses

$1 million for the first time.

1912

Bottling operations are started in

the Philippines, the Company’s first

expansion into Asia.

1913

As the Company has grown, Coca‑Cola

is distributed via 2,300 wholesalers by

more than 415,000 retailers.

Examples of advertising spending

include $259,499 on painted wall

signs, $11,011 on pencils and even

$5,411 on napkins.

1914

Asa Candler makes a $1 million

donation to Atlanta’s Emory University,

beginning the Company’s long

heritage of support for the school.

The calendar artwork for this year is

named “Betty.” During this decade,

two other named calendars appear—

“Elaine” and “Constance.” These are

the only instances where the models

are named on calendars.

“Enjoy a Glass

of Liquid Laughter”

“3 Million a Day”

“Whenever You See an Arrow, Think of Coca‑Cola”

1915

Answering the call of

The Coca‑Cola Company, the contour

bottle prototype is designed by

Alexander Samuelson and patented

by the Root Glass Company. It is

approved by the Bottlers’ Association

and becomes the standard bottle.

1916

Asa Candler retires from the

Company to successfully run

for mayor of Atlanta.

1917

Bottling operations begin on the

island of Guam.

A relationship between the Red Cross

and the Coca‑Cola system begins

as the Company and bottlers begin

World War I blood drives.

1919

The first bottling plants are opened

in Europe in Paris and Bordeaux.

The Coca‑Cola Company is purchased

by a group of investors led by Ernest

Woodruff for $25 million.

“Quality Tells

the Difference”

How did this

global icon

get its

distinctive shape?

The tremendous success and growth of Coca‑Cola

encouraged other competitors to try to imitate Coke by

offering bottles with slight variations on the trademarked

name and distinctive script logo. Koka-Kola, Koca-Nola,

Celery-Cola and Koke were just a few of the products that

tried to capitalize on our success. Working with our bottlers,

The Coca‑Cola Company asked bottle manufacturers to

submit designs for a bottle for Coca‑Cola that was so

distinctive that it could be recognized by feel in the dark

or identified lying broken on the ground.

The Contour Bottle

COKE LORE

Alexander Samuelson of the Root Glass Company in Terre Haute, Indiana,

designed the distinctive shape, and it was patented on November 16, 1915.

The bottle was modified and slimmed down to work with the current bottling

equipment and went into broader production in 1916. This contour bottle was

the only packaging used by The Coca‑Cola Company for 40 years until the

king-size package was introduced in 1955.

In 1960, the contour bottle was granted registration as a trademark by the U.S.

Patent Office. Today, it is still the most recognized bottle in the world, and the

shape is used for packaging from the new aluminum can to the 2-liter family size.

1899–1902

1900–1916

1916

1957

1961

1991

1993

2007

1920

Justice Oliver Wendell Holmes writes

a Supreme Court decision ruling that

Coca‑Cola is a “single thing, from a

single source and well known to the

community,” recognizing the strength

of the Company’s trademark.

The Coca‑Cola Company moves to

its current location on North Avenue

in Atlanta.

1921

The first employee publication,

The Friendly Hand

, begins publication.

It is superseded three years later when

The Red Barrel

begins its 40-year run.

The first use of the slogan “Thirst

Knows No Season” helps transition

Coca‑Cola from a summer beverage

to one enjoyed year-round.

1923

The introduction of the first six-bottle

carton is a significant innovation for

the beverage industry. The carton is

patented the following year.

Robert W. Woodruff is elected

President of The Coca‑Cola Company,

beginning more than six decades of

leadership in the business.

1920s

1925

The Board of Directors passes a

resolution placing the secret formula

for Coca‑Cola in a bank vault at the

Trust Company Bank in Atlanta.

Outdoor billboards are introduced as

part of the advertising mix.

1926

The Coca‑Cola Foreign Department

is formed to supply concentrate to

overseas bottlers. Some of the

countries where bottling operations

begin during this decade include

Belgium, Bermuda, China, Colombia,

Germany, Haiti, Italy, Mexico, the

Netherlands and Spain.

1927

The Company begins sponsoring

its first radio program, “Vivian the

Coca‑Cola Girl.”

1928

The Company begins its long-term

association with the Olympic Games

by supplying drinks from kiosks

surrounding the venues in Amsterdam.

1929

Two significant innovations debut:

the bell-shaped Coca‑Cola fountain

glass and the first standardized

open-top cooler.

“The Pause that Refreshes”

“Thirst Knows

No Time

Nor Season”

1930

The Coca‑Cola Export Corporation is

created to market Coca‑Cola outside

the United States.

The Coca‑Cola radio program with

Grantland Rice debuts.

1931

Seeking to create an advertising

program that links Coca‑Cola with

Christmas, artist Haddon Sundblom

creates his first illustration showing

Santa Claus pausing for a Coke. For

the next three decades, from 1931 to

1964, Sundblom paints images of

Santa that help to create the modern

interpretation of St. Nick.

1932

When You Entertain

, a booklet by

renowned author Ida Bailey Allen, is

offered to consumers for 10 cents.

This guide to home entertaining sells

almost 400,000 copies in six months.

1933

The first automated fountain dispenser,

the Dole Master, is introduced at the

Chicago World’s Fair.

1930s

1934

Movie stars Jackie Cooper, Wallace

Beery, Maurice Chevalier, Jean Harlow,

Maureen O’Sullivan, Johnny

Weissmuller and Joan Crawford

appear in advertising for Coca‑Cola.

1935

Artist Norman Rockwell creates the

1935 “Out Fishin’” calendar. Rockwell

also developed artwork for the 1931,

1932 and 1934 calendars.

Lettie Pate Evans joins the Board of

Directors of The Coca‑Cola Company.

She is the first woman to serve on

the board of a major corporation,

a position she holds until 1953.

1936

The 50th anniversary of Coca‑Cola is

celebrated. Artist N. C. Wyeth creates

the calendar for that year.

1938

Coca‑Cola enters Australia, Austria,

Norway and South Africa.

1939

Robert Woodruff becomes Chairman

of the Board. He serves until 1942.

He later serves from 1952 to 1954. He

serves as President of the Company

from 1923 to 1939.

“Ice Cold Sunshine”

“Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment, Think of Coca‑Cola”

“ The Best

Friend Thirst

Ever Had”

“ Coca‑Cola

Goes Along”

How did

Santa

become so jolly

and lovable?

Most people agree on what Santa Claus looks like—a

pleasantly plump character with a jolly expression and a

white beard, wearing a red suit. But he did not always look

that way. The image of Santa Claus ranged from big to small,

and he wore colors from red to green and even brown. The

variation is because Santa represented a number of stories

from different countries.

Coca‑Cola and Santa Claus

COKE LORE

The Coca‑Cola Company began its Christmas advertising in the 1920s in an effort

to increase sales during the slower winter months. Several different images of

Santa were used, but none proved to be popular with consumers until 1931. That

year, Archie Lee, an advertising executive for Coca‑Cola, commissioned illustrator

Haddon Sundblom to paint a Santa that was both wholesome and realistic.

Sundblom looked to the Clement Moore poem “A Visit From St. Nicholas” and his

own Scandinavian heritage to create the big, red, jolly vision of Santa that the

Company used for more than 30 years.

The Company commissioned Sundblom to paint Santa for the last time in 1964,

but by then, the popular image of Santa was the Coca‑Cola Santa Claus.

Left to right:

Christmas advertisement,

1921

Sundblom illustration,

1951

1940s

1940

Booklets on flower arranging by

Laura Lee Burroughs are distributed

to consumers. More than 5 million

booklets reach American homes.

1941

Traveling laboratories traverse the

United States to ensure that quality

standards are maintained in the

bottling plants.

The first paper cups for Coca‑Cola

are introduced.

1942

The first in a series of posters depicting

American fighter planes is issued for

use in schools, restaurants and retail

stores. Additional series are issued in

1943, 1944 and 1945.

The Sprite Boy character is introduced

in advertising to convey the message

that “Coca‑Cola” and “Coke” are two

terms that reference the same product.

During World War II, the Company

operates a propellant ammunition

loading plant in Talladega, Alabama,

called the Brecon Loading Company.

An average of 30 railroad cars of

ammunition is produced daily for

the U.S. military.

1943

The U.S. government requests that

Coca‑Cola be made available to the

troops. Robert Woodruff pledges to

provide Coke to the military for a

nickel regardless of what it costs the

Company to produce the product.

During the war, 64 portable bottling

“The Only

Thing Like

Coca‑Cola

Is Coca‑Cola

Itself”

“Along the Highway to Anywhere”

plants are sent to Asia, Europe and

North Africa. More than 5 billion

bottles of Coca‑Cola are distributed.

1945

“Coke” becomes a registered

trademark of The Coca‑Cola Company.

1946

The “Yes” poster with artwork by

Haddon Sundblom is released. The

poster wins multiple design awards.

The first price increase from the 5 cent

Coca‑Cola occurs in California. The

price gradually rises in other markets,

ending the decades-old “nickel Coke.”

1947

The famous industrial designer

Raymond Loewy develops a new

fountain dispenser—the Dole Deluxe.

The red disc metal sign is introduced

in diameters ranging from 12 to 48

inches. A later version of the sign

includes the famous contour bottle.

1948

Coca‑Cola is introduced in Egypt.

A neon spectacular sign is installed

in downtown Atlanta at a cost of

$50,000. It remains in place until 1981.

“Where There’s

Coke, There’s

Hospitality”

1950s

1950

Coca‑Cola becomes the first product

to appear on the cover of

Time

magazine. The magazine wants to

have a photo of Robert Woodruff on

the cover, but he refuses stating that

the product is the only important

element in the Company.

The first television commercial for

Coca‑Cola is broadcast on Thanksgiving

Day on a CBS half-hour special

featuring Edgar Bergen and Charlie

McCarthy.

1951

The Coca‑Cola Company sponsors

a weekly radio program featuring

the opera tenor Mario Lanza.

1953

“Coke Time,” starring popular singer

Eddie Fisher, debuts on both radio

and television. Fisher’s program is

so popular that the Company issues

promotional records with his songs.

The program airs until 1957.

1955

The Coca‑Cola Company begins

featuring African-Americans in market‑

ing with the Harlem Globetrotters in 1951

and Olympic Games athletes Jesse

Owens and Alice Coachman in 1953.

Clark University student Mary Alexander

becomes one of the first African-

American women to appear in print

advertising when she is featured in 1955.

The first king-size bottles make their

appearance in the United States. In

addition to the standard 6.5-ounce

bottles, consumers can now purchase

Coke in 10-, 12-, 16- and 26-ounce bottles.

“Coca‑Cola Makes Good Things Taste Better”

“Sign of Good Taste”

“Be Really Refreshed”

“What You

Want Is

a Coke”

“The Cold Crisp

Taste of Coke”

Fanta Orange is introduced in Naples,

Italy, the first new product to be

distributed by the Company. The Fanta

line of flavored beverages comes to

the United States in 1960.

1956

McCann-Erickson, Inc., replaces the

D’Arcy Advertising Company as the

official advertising agency for the

Company. D’Arcy held the account

for 50 years, dating back to 1906.

1957

A special cup vending machine is

installed aboard the atomic-powered

submarine

Nautilus

. The vending

equipment has to be specially designed

to fit through the vessel’s hatch.

Sales outside the United States

account for about 33 percent

of revenue.

1958

The Coca‑Cola Company sponsors a

pavilion at the Brussels World’s Fair.

The pavilion houses an operating

bottling plant and includes an exhibit

that documents the Coca‑Cola

business around the globe.

1959

Coca‑Cola is now distributed by a

network of 1,700 bottlers, operating

in more than 100 countries.

1960s

1960

Steel 12-ounce cans are introduced to

help make Coca‑Cola more portable.

The Coca‑Cola Company acquires

The Minute Maid Corporation, adding

a line of juice products to its portfolio.

Coca‑Cola sponsors a nationwide

competition for high school singers

and musicians called Talentsville USA.

The winner is a lyric soprano from

Carrier Mills, Illinois, who goes on to

have a successful career in opera.

1961

The first feature-length motion picture

to feature Coca‑Cola premieres. Billy

Wilder’s comedy “One, Two, Three”

stars Jimmy Cagney as the manager

of a Coca‑Cola bottling plant in

West Berlin during the Cold War.

The Company celebrates its 75th

anniversary. A national bottler conven‑

tion in Miami attracts more than

4,000 attendees, mostly U.S. bottlers.

Sprite, a lemon-lime beverage,

is introduced on February 1.

1963

TaB, the first diet drink produced by

the Company, is launched. Its name is

selected from a computer-generated

search that yields more than

300,000 options.

The “Things Go Better with Coke”

advertising campaign begins. On the

radio, pop singers like The Supremes,

Ray Charles, Aretha Franklin, Jan and

Dean, Roy Orbison and The Coasters

use their unique musical styles to swing

the jingle. On television, celebrities like

football star Joe Namath, designer

“Things Go Better with Coke”

Anne Klein, golfer Arnold Palmer and

jazz vocalist Barbara McNair endorse

Coca‑Cola.

1964

At the New York World’s Fair,

The Coca‑Cola Company pavilion

houses an exhibit called Global Holiday

that takes visitors to six exotic locales.

The pavilion also houses the world’s

largest carillon—a 610-bell instrument.

1965

The Coca‑Cola Company and its

bottlers sponsor the first animated

television special for the cartoon strip

Peanuts

, “A Charlie Brown Christmas.”

1966

Fresca, a citrus-flavored sugar-free

soft drink, makes its debut.

1968

Bottling begins in Hungary, the Somali

Republic and Yugoslavia.

A one-way, or nonreturnable, contour

bottle is introduced.

1969

A new graphic look for the Coca‑Cola

system is introduced, featuring a

red-and-white color scheme and logo.

The launch of the new slogan

“It’s the Real Thing” ushered in a new

advertising look for brand Coke.

“It’s the Real Thing”

1970s

1977

The Christmas “Candles”

commercial debuts.

1978

Coca‑Cola signs an agreement to

reenter the China market after a nearly

30-year absence.

Hi-C soft drinks are introduced.

The 2-liter polyethylene terephthalate

(PET) bottle is introduced, beginning

the Company’s use of PET packaging.

1979

Mello Yello is introduced.

The North Avenue Tower headquarters

building is first occupied.

The “‘Mean’ Joe Greene” television

commercial debuts. The ad is

consistently voted one of the best

commercials of all time.

Coca‑Cola begins worldwide

sponsorship of Special Olympics.

“Look Up America”

“Have a Coke and a Smile”

“Coke Adds Life”

1970

The Dynamic Ribbon Device, the

red-and-white graphic representing

two adjacent contour bottles, is

launched nationwide.

Coca‑Cola introduces its first sports

drink when Olympade is test marketed

in the United States. The packaging

features a logo for the U.S. Olympic

Committee.

1971

First introduced as a radio ad and later

produced as a television commercial,

“I’d Like to Buy the World a Coke”

becomes an international hit and

remains one of the most popular

ads for Coca‑Cola.

1972

The first bottling operations open

in Poland.

Mr. PiBB is introduced.

1975

Georgia Coffee is introduced in Japan.

The Coca‑Cola Collectors Club is

established with 27 members. Club

membership now is nearly 4,000.

1976

The Coca‑Cola Company and the

Fédération Internationale de Football

Association (FIFA) agree to the

first-ever sponsorship between a

company and an international sports

governing body.

Can a

TV spot

touch the heart

of a generation?

COKE LORE

Television Ads

The Coca‑Cola Company began advertising on television

on Thanksgiving Day, 1950, on the Edgar Bergen and

Charlie McCarthy holiday special. Over the years, three ads

became most associated with Coca‑Cola and are generally

considered among the best television ads ever made.

“I’d Like to Buy the World a Coke,” or “Hilltop” as the ad is often called, was

created in 1971. The song for the ad was recorded by The New Seekers, a popular

Australian folk music group. Released as a radio ad in February of that year, the

song was then filmed as a television spot on a hilltop outside of Rome, Italy,

featuring an international group of young people. The ad was an instant classic

with thousands of people writing the Company requesting the music. A popular

recording of the song with the Coca‑Cola references removed was performed by

The New Seekers and topped the charts in many countries around the world.

The iconic meeting between battered Pittsburgh Steeler defensive lineman

“Mean” Joe Greene and a young boy who offered his hero his Coke and received

Greene’s jersey as a reward was created in 1979 and first aired in October.

However, when it aired during the 1980 Super Bowl (which Greene’s Steelers

won), the ad became one of the classic Super Bowl ads of all time. The

heartwarming ad changed Joe’s mean reputation forever.

The Coca‑Cola polar bears became icons for the Company as soon as the

popular “Northern Lights” commercial aired in 1993. The bears were animated by

noted production company Rhythm and Hues using the most current technology

to bring the always-thirsty bears to life. Numerous polar bear commercials have

been produced since 1993; their activities have included skiing and skating, while

the family has grown to include playful cubs.

I’d Like to Buy the World a

Coke, 1971

“Mean” Joe Greene, 1979

Northern Lights, 1993

1980s

1980

A Coca‑Cola contour bottle becomes

the central focus of the movie “The

Gods Must Be Crazy.”

1981

Roberto Gouizeta becomes Chairman

and CEO of The Coca‑Cola Company.

The first bottling plant opens in

China. By 2010, the Company had

opened more than 40 bottling plants

in the country.

1982

Diet Coke is introduced in a celebrity-

filled ceremony in New York, becoming

the first extension of the trademarks

Coca‑Cola and Coke.

The Coca‑Cola Company purchases

Columbia Pictures Industries, Inc.

While the Company owns the movie

studio, “Gandhi” wins an Academy

Award for best picture.

1983

The Coca‑Cola Company continues a

long association with The Walt Disney

Company as the anchor sponsor of

Tokyo Disneyland. The two companies

sign a worldwide marketing agreement

in 1985.

1985

Bottling operations begin in Russia.

The formula for Coca‑Cola is changed

for the first time in 99 years. The

product, popularly dubbed “New

Coke,” generated consumer protest

nationwide. Product made with the

original formula, renamed “Coca‑Cola

Classic,” is returned to the market

79 days later.

Coca‑Cola becomes the first soft

drink consumed in space when the

astronauts aboard the space shuttle

Challenger

tested the space can on

a mission.

1986

May 8. Coca‑Cola marks its hundredth

anniversary with a worldwide

celebration in Atlanta.

The Coca‑Cola Scholars Foundation

is created as a joint program between

the Company and The Coca‑Cola

Bottlers’ Association.

Company-owned bottlers and several

independent bottler groups combine

to form Coca‑Cola Enterprises (CCE)

as an independent bottler and publicly

traded company.

1989

The first neon spectacular sign in

the Soviet Union debuts in Moscow’s

Pushkin Square.

The Company sells Columbia Pictures.

“Coke Is It”

“Catch the Wave”

“You Can’t Beat the Feeling”

1990s

1996

The Centennial Olympic Games are held

in Atlanta. The Coca‑Cola Company

creates Coca‑Cola Olympic City as a

way to entertain fans.

A contour bottle folk-art exhibition

is created with more than 50 bottles

from around the world displayed in

Atlanta during the Olympic Games.

1998

The Coca‑Cola Company announces a

100-year partnership with the National

Basketball Association.

1999

The Coca‑Cola Company acquires

Peruvian soft drink Inca Kola and

Schweppes beverages in many

markets around the world.

“Always Coca‑Cola”

1990

As the Berlin Wall comes down,

Coca‑Cola is sold in East Germany

for the first time.

The World of Coca‑Cola museum

opens at Underground Atlanta,

greeting an average of 1 million

guests a year until 2007.

1992

Powerade is introduced and is

designated as the official sports

drink of the Olympic Games.

1993

The Company reenters India after

leaving the country in 1977 rather than

reveal the secret formula of Coca‑Cola.

The popular Coca‑Cola polar bears

are introduced in the commercial

“Northern Lights.”

The 20-ounce contour PET bottle

is introduced.

1994

The first bottling operations open

in Vietnam.

1995

The Coca‑Cola Company acquires

the Barq’s root beer brand.

2000s

2000

The Coca‑Cola Company sponsors the

Olympic Games in Sydney, Australia.

2001

The Coca‑Cola Company and Nestlé

create a new company, Beverage

Partners Worldwide, to market ready-

to-serve coffee and tea beverages.

Simply Orange, a not-from-concentrate

orange juice, is introduced.

The Coca‑Cola Company joins the

fight against AIDS in Africa with

the joint United Nations Program

on HIV/AIDS, UNAIDS.

Coca‑Cola France sponsors the Tour

de France for the 15th consecutive year.

The Coca‑Cola Foundation and

Coca‑Cola bottlers contribute

$12 million in disaster relief following

the September 11 terrorist attacks in

the United States.

The Fridge Pack, a 12-pack carton

designed to fit conveniently in the

refrigerator, is introduced in the

United States.

The Coca‑Cola Company acquires

Odwalla Inc., a producer of premium

refrigerated fruit beverages.

The Coca‑Cola Company and NASCAR

sign a multiyear sponsorship extension.

2002

Vanilla Coke is introduced in the

United States.

The Coca‑Cola Company sponsors the

FIFA World Cup™ competition in Japan

and Korea.

“American Idol,” a singing competition

Coca-Cola History Magazine

Prompt to Clone This Coca-Cola History Magazine

Apply this example's core structure, strategic pacing, and structural hierarchy directly to your own topic.

What are you generating today?